Mansion Group, an online gaming operator of casino.com has moved ahead to expand its company in the English Premier league, by entering a partnership with Crystal Palace FC. Mansion Group will replace Neteller, an igaming electronic payments specialist as the official sponsor of South London football club, Crystal Palace.

When Crystal palace announced its signing of Yohan Cabaye, a French international midfielder, Mansion Group also expressed its shirt sponsorship to the club.

As much as the terms of the deal has not yet been disclosed, it is confirmed that the Mansion Group branding will officially appear throughout the 2015-2016 season on the front of players’ jerseys.

The deal will be the second of the same kind for Mansion Group, after agreeing to become the official front-of-shirt sponsor of AFC Bournemouth. As such, in the coming season, Mansion Group branding will be present on the jerseys of the two premier leagues clubs.

The CEO of Mansion Group, SagiLahav said: “As a reputable business with greatest respect for English premier league, we are delightedwith this amazing partnership. In fact, we look forward to working with Crystal Palace on various projects that will boost both of our brands visibility, while providing a platform that will benefit the CPFC fans and Mansion casino from the partnership.

The following is a statement made by Steve Parish, the Chairman of Crystal palace club:

“We are excited to work together with Mansion, an entertainment heavyweight here at Crystal Palace. I look forward to working with them to grow both our brands.”

“With the Barclays Premier League around the corner, we anticipate for an exciting season ahead and we seek to truly establish ourselves and we are happy that Mansion is joining us in continuing to create a future and new reality for our Football club.” He added.

On Sunday, Roger Federer seeks to win the Wimbledon title against Novak Djokovic, who beat him in last year’s Wimbledon final.

Federer who is 33 years old, proves that age is not an obstacle if you are talented and passionate about succeeding, from his 7-5 7-5 6-4 win to reach the 10^th Wimbledon final.

Federer said,“This is one of the best matches I have ever played in my career.” He added that,“ It is amazing how happy everyone at home is for you, there was applause from the Royal Box as I walked back all the way to the locker room.”

In the 2012 Olympic final, Murray, who also won the Wimbledon in 2013, beat Federer. However, Murray’s victory fell short as he lost four times in the second successive grand slam.

Djokovic, who is the defending champion, previously marched into his 4th Wimbledon final in five years, beating Richard Gasquet in all the three sets. In 2007, Gasquet reached the semis in Southwest London for the last time.

Djokovic said, “The rematch with Federer is probably the biggest challenge I can have.”

“He loves playing here. If am not wrong, this is where he plays his best tennis. “ Djokovic said.

On the other hand, Federer is not thinking of last year’s finals. The only thing he remembers about the match is that it was unbelievably thrilling. He is ready to face Djokovic and says that it is great play him anywhere because of his success.

At 33 years, Federer is marked second as the oldest man to reach Wimbledon final after 39 year old Ken Rosewell (born in 1974)

Djokovic is pursuing his ninth grand slam title, after failing to complete his collection last month at the French’s Open.

All in all, the stage is set. Will Djokovic retain his title?

Unlike in the previous years, UK bookmakers have not been lucky in 2015 with its ambition of becoming the best political indicator. This is because the betting markets have not been able to predict correctly a political outcome for the second time this year. Could it be that trends have changed?

During the Greek’s referendum held on Sunday last week, UK bookmakers favored a YES verdict. On the other hand, Paddy Power who offered 2/7 with confidence for a Greek Yes, declared its ‘five figures’ payment four days earlier as the UK bookmaker pulled out of its political market.Even so, the bookmaker’s early pay out of five figures was shattered by an uneven 61% win of Greek NO vote in the Sunday’s referendum.

It is with no doubt that Paddy Power testimonial sent to Bloomberg.com, a financial news source after wrong prediction would read: “My Bad.”

The Irish bookmaker claims to have been overexcited in paying out and that after Paddy Power called the Greek referendum wrongly with a lot of confidence, they are feeling like burying their heads under the sand this morning.

Generally, the Greek’s referendum outcome is a clear representation of another failure of political forecasting by bookmakers.

Another example is in April/May during the UK General Election, the bookmakers had also predicted a win for Labour-SNP hung parliament.

Besides that, during the Scottish independence referendum that happened in September 2014, UK bookmakers had been completely off the mark with the results.

All the same, bookmakers should not lose hope and take encouragement from research firms and political polling, which are ever criticized for failing to provide adequate forecasting data and calling the Greek referendum correctly but still keeps going. After all, that is what makes betting interesting.

The governance of Bwin.party Entertainment has officially confirmed the reverse takeover of GVC Holdings for its entire business operations. The deal is worth £908 million, which is equivalent to $1.4 billion. Bwin.party Entertainment is set to work closely with GVC to make the deal that it will present to its shareholders formal, in order to proceed with the acquisition process.

Established in 2011, bwin.party offers a wide array of online gambling such as sports betting, poker and casino games. In 2014, it posted revenue of $675 million or 611.9 million euros. It has over 2000 employees from Europe, United States and India.

Combined with a new stock issuance in the merged operator, the deal is geared to entail a sum of cash valued at 100 pence per share, which represents 11% premium to its closing price.The deal is funded by GVC in partnership with Amaya Inc.

If the bid will be approved, GVC plans to take over the management of the newly merged company. However, for a two year period, AmayaInc. will be given the first right of purchase of the business by GVC.

GVC Holdings made its first announcement of the takeover in May. A few days later, 888 Holdings, a gambling company based in Gibraltar also announced its own approach. However, GVC is seen to be the most preferred to land on bwin.party entertainment acquisition, against 888 Holdings.

The following statement was released by bwin.party concerning the offer:

“The GVC proposal has been considered by the board. This is because of the potential benefits that it believes can amount to bwin.party entertainment shareholders from the partnership of the two companies. Besides that, it has also proved its commitment through resolving various issues related to transactions. Bwin.party is determined to work with GVC in order to finalize their offer in a few days to come.”

“However, it is only the boardthat will make further announcement. Therefore, you are not guaranteed that GVC or any other party will make the official announcement of the transaction.” Bwin.party added.

The English Premier League is the most watched football league around the world, with a broadcast of 4.7 billion people in over 200 countries. On the other hand, La Liga may have Real Madrid and Barcelona but fans find it predictable. In contrast, the premier league’s title can change often. This is evident by the championship victories in the past three years by Manchester United, Manchester City and Chelsea.

English Premier League is an intensely competitive league. This is what makes it even more engaging for its fans, who can even enhance their experience through betting on outcomes of various games. This is the main reason why the partnership of sports betting operators and football clubs is on the rise these days. The latest footballclub partnership is Aston Villa who has agreed to work with Betfair and Bet365.

New concept of co-exclusive betting rights

Aston Villa begun its partnerships with the two sports betting companies on 1 July,2015. This partnership will go on until the end of the Premier league season. However, the unusual bit about the partnership is that Aston Villa will be dividing responsibility between bet365 and betfair. This means that the two companies have co-exclusive rights for the club. This as a result, has changed the way the entire Premier league will do business in future.

Aston villa officially announced that bet365 and betfair have the right to be associated with them and both companies will appear on the Club’s interview backdrops and LED screens.

Aston Villa has a history of joining forces with betting operators. It previously partnered with Dafabet and William Hill. Dafabet was its official betting partner for the last two seasons.

Charlie Wijeratna, who is the chief commercial officer of Aston Villa, said that the co-partnership deal from Betfair and bet365 will have a significant commercial increase compared to last year’s partnership.

AFL Club Essendoncalls time on betting partnerships

While English football clubs are welcoming betting partnerships, An Australian team called Essendon does not share that spirit.

Xavier Campbell, the chief executive of Essendon acknowledges that gambling partnerships are highly lucrative. However, the team believes that sports betting have negative impression in Australia. In addition to that, he said that the decision of not partnering with sports betting would cause “short-term financial pain” to the club regardless of the club posting its revenue record for most of its financial year.