‘QuickCall’ feature has been dropped by Ladbrokes Australia following pressure by the United Kingdom operator that forced the bookmaker to drop the in play-betting service based on an investigation on breaches in gambling laws that is currently underway by the Federal Police and (ACMA) Australian Communication & Media Authority.

William Hill, Bet365 and Ladbrokes Australia are the top three leading United Kingdom bookmakers in the market. Ladbrokes Australia will however be forced to withdraw the feature in its digital platform. But at the moment there is no response from the bookmaker on the matter and the actions they would take on it.

ACMA also made a statement that all Australian broadcasters and media channels will no longer be allowed to make advertisement on the controversial feature until the case at hand has been sorted out. Thus advertisement for ‘the call’ will be removed off the air. The feature was first launched by Ladbrokes Australia and William Hill in the month of April. Since its establishment it has brought controversy mirroring other live betting functions as it enables customers to be able to connect to team markets all through a microphone.

Other bookmakers in the UK have said that the mechanism they use is under the Gambling Act Provision of 2001, where the wagers by the customers are only processed if the customer approves of the selections they have made. ACMA responded to this by posting new guideline that the call feature did not involve other service providers that has customers using the normal telephone services which is a requirement according to the act.

In this month the ACMA proceeded to pass the investigation to the Federal Police with claims that it was a breach to the laws of the nation and they were the right force to handle this as the communication agency could not advise on the matter. With this the UK bookmaker will therefore be forced to drop the feature that it offers to its customers until the matter has been sorted out.

A new client, BetBright, has been welcomed into the client books of books of Betradar a worldwide leader in providing data and information on sports and other betting services. BetBright, which is based in Ireland has taken a step to implement Betradar’s Virtual sports into their dealings and through this they have been able to grow and expand their business more and onto a new market niche and an exciting field.

With the new suite by Virtual sports, BetBright will now be able to offer to its customers, a new exciting service. This include, Virtual Sports through their mobile devices on which they will be able to access through BetBright main website. There are also other features that will be offered by Virtual sports through their services with BetBright.

Betradar has been seen to be on the fore front in offering services since the establishment of Virtual Sports Betting solution that happened over two years ago. Since the launch of this Betradar has been able to provide this service to over seventy bookmarkers spread across the globe. The Virtual Sports portfolio by Betradar has thus established itself with the benefits to its customers by giving them a much realistic products to bet on.

This has proved it to be a revenue-driven concept that is engineered and established for betting. The service gives customers quite a variety of products with many leagues and tournaments, betting markets, quality graphics as well as many other exciting features. This is what makes many punter opt to use the products by Betradar for the great betting experience.

Sportsbook director, Noel Hayes showed his enthusiasm on the new acquisition and said that Virtual Sports is currently an important entity when it comes to bookmaking and betting offers. He added that their company was on the frontline to always try and provide their customers with products that best suit their needs and the move to partner with Betradar is an indication for that. Noel said that with the new products customers can engage in the leading edge on virtual sports.