After a long struggle to earn a promotion to the English Premier League, championship side Fulham failed yet again to reach their target. However, this would be forgotten sooner than later after the West London club claimed that it had struck a deal with bookmaker Coral. The betting and iGaming Coral will see the deal go for two years with a higher possibility of extending the association depending on the outcome of it.

Coral who are currently the official associates of Fulham FC commonly known as “The Cottages” will see their services being promoted at the Cravan Cottage Stadium the home ground for Fulham with a capacity of 25,000 during match days. The promotion will be made via billboards and sign boards that will be hanged at the stadium. Moreover, these advertisements will also be available on Fulham’s social and digital channels. On the other hand, Coral will be the main sponsor of Fulham’s Punter End Stand.

The Branding Director at Coral, Matt Prevost claimed that he was pleased to see this deal between them and Fulham Football Club struck as soon as possible. He continued by saying that now it would be their duty to offer Fulham FC fans with the ultimate online services, both retail and mobile betting. He claimed that his company will also initiate an in-stadia betting Kiosk at the stadium. He concluded by saying that this would be one of the amazing seasons for the club and also wished the coach, players as well as the fans with the very best and productive season.

Alistair Mackintosh the CEO of Fulham FC on the other hand claimed that he was pleased that Coral has decided to partner the club in Betting and Gaming sector where the company’s brands will be made public and promoted across the iconic stadium. He was focused and eager to work with Coral beyond the two years stipulated in the deal.

This is not the only club that Coral has struck deal with. The newly promoted side Norwich FC has also struck the same deal with the betting company. Everton FC playing in the English premier league has also joined the system of having a partnership with Coral.

For the first time in many years, Ladbrokes Plc has posted a serious loss. Analysts from the city have announced that the £41 million loss by the company is one of the greatest losses ever since the company was initiated. This comes as a big blow for its CEO Jim Mullen who is shocked by the drastic downfall of his company.

Nonetheless, Mullen a Scottish national feels that his company just made a slight slip and sooner than later it will be back to its best. And to do this, he claimed he would call for a meeting for all stakeholders and would review the ins and outs of the H1 of 2015. This would be the key turning point for the operator for the sake of a better future.

Mullen came up with a special approach which would foresee the company reverts to its profit making ways. First he would summon all stakeholders and under his management, the fresh Executive team of workers would involve themselves in jotting down all retailed assets of the company. This as he claimed would be focused on attainment of the set £51 million in charges. After a strong consultation, Mullen has a positive believe about the idea and with no time, it is believe to be the transformative aspect for the Ladbroke.

Mullen claimed that for a brighter future of the firm, the aspect of upping their game in terms of proper coordination of all operations accordingly would call for. Ladbroke and another betting operator and a stiff rival in the market Gala Coral are on the brink of merging together in a deal worth £2.3 billion. However, this amalgamation will have to wait until the Competition and Markets Authority (CMA) approves the deal.

Mullen told the media that the company has a ready and up to task team that would initiate a framework of what is to be done. He continued to say that the deal between them and Gala Coral is on hold as they are waiting for the CMA’s endorsement.

However, it will be only after CMA approves the deal that Ladbroke would actually view Gala Coral as their rival competitor in the market and would be eager to knock Gal Coral down in the products they fight for.

John Boyle the man behind the success of Co Armagh has a vision of expanding his markets outside Ireland with his main target being the UK. The 58 year old millionaire who fought his drinking problem in the 1980s remembers when he secure a loan of £6,000 and £12,00 from father and bank opened a shop under Markethill in 1982 and its from here that the company grew drastically. In 1989, he opened a second shop in Drogheda; the Co Louth and it has grown to have 210 stores in Ireland.

The chain has it operation on phone betting and betting app which brings betting at the hands of a client. Despite this, he believes that the online betting shops will remain popular. He claimed that the return of football seasons has made several gamblers access the betting shops to place various bets. This comes after a two month off season where many clients were not involved in much betting.

Recently, Boylesport claimed that it is planning to increase the number of betting shops from 210 to around 250. This comes after it was claimed by Belfast telegraph that the chain had already acquired two shops on the north of the nation. The two; Newry and Crossmaglen will be renamed as Boylesport.

John is now focused in venturing in a potential UK market where other betting firms such as Ladbrokes and Gala Coral are joining hands. However, the passing of the partnership would make Competition and Markets Authority require for the shedding of extra 600 shops.

John has an idea of popularizing Boylesport across UK and has a vision of having a total of over 800 shops in both UK and Ireland. He claimed that he would initiated several betting shops in UK with an attempt of starting on a higher note unlike the two he started with in his home country.

The CEO and a father of seven claims that he loves his work and that’s why he incorporated all his family members to it and he would work to the extent that his family will be able to handle it properly once he retires in his favorite and beloved Rostrevor in Ireland.

This season Betfair has been on the brink of familiarizing itself to the public across the globe. It is only last Saturday that the betting company was yet involved in a third deal this time with London giants and Community Shield and English FA Cup winners Arsenal. This forms the third club in the English Premier League season 2015/2016 that the betting firm has strike deal with.

Stipulated in the deal which was struck moments before Arsenal took over London club rivals West Ham United, the Gunners as they are commonly referred to would have posters of Betfair across their 65,000 seat stadium The Emirates. Moreover, the company will have its name and products being advertised across all digital platforms at the stadium during match days. These adverts will be advertised across the LCD match panels.

The betting company also had previously struck identical deals with two English Premier League teams; Sunderland FC as well as Leicester City who avoided relegation on the last day of last season’s action.

Vinai Venkatesham who is the current Chief Commercial Officer for the gunners claimed that it was all happiness and respect to have such an amazing deal. He added that they would welcome Betfair into their football platform and this would provide a greater chance in renouncing the popularity of both the club and the betting company. He added that he was eager to work closely with Betfair in making sure that the two have a full engagement with Arsenal fans across Europe as well as paving way for the provision of Betfair innovative services and products which they would readily access.

On the hand, the Head of Media, Sponsorship and PR at Betfair Stephen Mault claimed that that his company was excited to have struck a deal with one of the Europe’s powerhouse that has a large number of fan base. He added that this deal will bring with it a variety of amazing new products, unique offers as well as promotions that would be guaranteed to fans throughout the season. He concluded by saying that this will be an exclusive moments where the two partners will have a strong relationship together with their loyal fans.

Sophie Doyle has claimed a call up in the British Girls jockey team to take part in the Shegar Cup at the expense of Harley Turner who the ASCOT claims that it had no intention of snubbing. Turner claimed that she wept when she learned from her agent Guy Jewell that she would not take part in the annual event after making it eight consecutive appearances. Her replacer Doyle will be a new kid in the team led by skipper Emma-Jayne Wilson and also boosts the return of star Sammy Jo Bell after injury kept Cathy Gannon out.

Nick Smith the head of communication at ASCOT claimed that a team comprises three slots from which there must be new faces as well as experienced ones and hence the Harley should not take her being left out as a snub.

Key names

Smith claimed that ASCOT has trusted the leadership and active participation of Emma-Jayne who has grown to be a fan favorite as well as the services of Frankie Dettori. He went ahead to praise Emma-Jayne who he believed to be integral if the team has to lift the title. He added that in every event, rotation of players is vital but each day, the top of the list will be headed by both Emma-Jayne and Frankie Dettori.

He added that the crowd has been fond of Sammy Jo and it would be boring for the spectators missing their favorite player on the pitch. She once lost her claim but of late has been very active in making sure that she reforms back to her previous form and this would definitely give her another chance for another call up. He added that one has to choose his best players from various nations and even go oversees to America where best riders are in wait.

Girls here to stay

Smith claimed that his main idea always involved having a team comprising of girls only as over half of the crowd would support the ‘girls’ team. Turner however even after failing to make the team was very pleased with this year’s win which comes after a long wait. She added that after the win she shared a bottle of champagne with her partner Emma-Jayne.