In attempt to maximize profits, bookmakers have a tendency of making themselves more popular to the world to attract more clients. In that case, Coral betting company has claimed that it has entered yet another deal in 2015, this time with Leeds United from England. The deal stipulated that Coral will be the official partner of the York based club and the club will be the official betting associates.

Stipulated under this new deal, was that come the whole of 2015/16 season, Coral will be the main sponsor of Leeds United’s North East Corner Stand. This comes as the betting firm added that it would also incorporate the club in its betting business.

The deal also gave the club the duty of making sure that its associate betting firm will have its services being made public throughout the Elland Road the official stadium of Leeds United with a capacity of 37,000 during match days. It was added that the betting company will have access to premiums from the club’s digital as well as social channels.

Matt Prevost who is the Brand Director at Coral claimed that it was his pleasure to be involved in such a deal that involved a bigger, respected and of higher stature club like Leeds United. He further promised the loyal Leeds fans that his company would provide them with the best services on football betting and it would not matter whether betting will be made via betting shops, online or via mobile. He concluded by wishing the Club, coach, managerial team as well as players the very best in the England Championship this season.

Massimo Cellino the owner of Leeds United on the other hand claimed that their deal with Coral the leading betting firm across the globe will provide his club in taking a step further in its prospects and winning mentality. He was eager to join hands with Coral for the current season which would lay a foundation for the upcoming years of partnership and great success.

Leeds United becomes the fourth club to strike deals with Coral. The others are England top flight teams; newly promoted Norwich City, Everton FC as well as Newcastle United.