Long time success should be celebrated in a special way that would not only benefit a company but also its stakeholders and clients. Being in the market for quite a long time makes a company more experience and able to utilize its available resources in attempt to maximize its profits. Use of appealing promotions and incentives will not only bring more clients to the site but also have the trust aspect by its loyal clients. Advertisement and promotions may incorporate various methods such as staging a TV campaign.

As a way to show regards to its success over the period since its initiation 13 years ago, renowned sports betting comparison portal OLBG (OLBG.com) has claimed that it would incorporate its very first TV advertisement that would be staged across the UK and would go by the heading “Let’s Beat the Bookies”.

OLBG claimed that as a way to appreciate and acquire more clients, promoting its betting tips app in national TV in UK would be fundamental. This firm is among the top betting tip sites and has incorporated more than 500,000 clients who have downloaded this app and has a 90% with a 4 star user rating.

This advert by the company was officially broadcasted on the 9^th day of September and would be further incorporated in various UK TV channels which includes Eurosport, Spike TV, Film4, Watch, Sky Atlantic as well as Dave. The company also claimed that it would add more channels in doing the advert honors. The TV campaign would also be supported by OLBG with a concrete offline branding activity.

It was during the initiation of the campaign that the Marketing Manager of OLBG Nikesh Tailor claimed that despite being the underdog in the market, OLBG would come head to head with bookies courageously and would shake them down just like David did to Goliath. The idea here would be on the forefront in aiding different gamblers to claim victory over bookies. This is attributed from praises accorded to the firm by various punters.

He concluded that they would accord their clients with reliable facts and figures which would be crucial to them as they make their betting conclusions.

The long awaited event is here with us and it will take six weeks for punters to engage in live betting for the event across all bookmakers. The Rugby World Cup 2015 kicks off this Friday with host England Entertaining mighty Fiji in match one. There are 20 teams in total but the big question is where you as a bettor will place your money?

As per now, many gamblers are betting on England, France, South Africa and New Zealand booking places in the semi finals with the most anticipated final match on 31^st of October sees England take on New Zealand. However, Spreadex thinks that New Zealand will be crowned the tournament’s winner.

The outright Index awards points to teach on basis of their performance and the position they are at the end of the tournament. The winner is awarded 100 points, runners up 80 points, third place 60, fourth place 50, and losers in the quarter finals are accorded with 25 points each while third place and fourth placed teams in the group stages are given 10 and 5 points respectively. On that note, All Blacks lead the platform with 74-77 points whereas host England come in second with 52-55 points.

In essence England will also face Wales (21-24) and Australia (43-46) with only two slots for advancing in the knockout stage. Hence, England must finish at least fourth overall to earn 55 points for a bettor to win. However, many believe that home advantage will propel the team to the semis.

Ireland are not expected by many buyers to reach the semis with 48-51 but punters attention is on South Africa 49-52 and France 37-40. Amazingly, USA who are in the same group with Japan, Scotland, Samoa and South Africa and have index of 1.5-3.0 can pull out a major surprise and if they finish fourth in their group a punter would earn triple his initial wage.

The tournament spread market has been awarded Total Tournament Points spread of 2430-2480 with Total Tournament Tries at 273-283. This is in comparison with three past edition with Total points of 2245 in 2011, 2478 in 2007 while 2835 in 2003. On the other hand, tries of the event were as follows; 262 in 2011, 296 in 2007 and 332 in 2003. This years’ edition can resemble that of 2003 and hence Spreadex has settled for 283 Total Tries.

Good news has downed the Macau Horse racing (MHR). This comes after it was announced that MHR had acquired an extended contract of two years from Macau Jokey Club. These types of contacts have been in existence for the last four decades with MHR having possessed the right of a monopoly since then. However, the first ever contract extension took place in 2005.

The Economic as well as Finance Secretary at Macau Lionel Vai Tac assured that indeed there has been a contract extension for MHR with which the firm was supposed to pay a total of 15 million Patacas (£1.3 million) which will be used as contract maintenance fee. He continued to clarify that no change has been made to the contract as the same value incorporated in 2005 stands.

However not all people do have a tendency of seeing everything in a positive manner as Jockey Club act of extending MHR’s contracts has faced criticism from the Macau business circles. This comes after it was evident that MHR as a racetrack has been facing serious revenue loss in the last ten years with not posting any substantial profits at the time.

Statistical annual reports from MHR claimed that the firm had recorded a massive loss of HK$49.7 million (£4.2 million) in the last financial year. This possess a great threat in loss has been increasing year on with the firm having posted a loss of HK$39.9 million (£3.3 million) in 2013.

Historically, MHR which is deemed as an operator of the Jockey Club has been faced with a variety of mismanagements of the budget as well as premises. It has also faced the criticism on the aspect of according the Jockey Club with full maintenance and this has been deemed to attribute to the unfavorable public safety and sub-standard animal welfare conditions.Macau Animal Welfare Society ANIMA has been on the center stage in criticizing MHR claiming that it has been offering poor conditions to the Jockey Club.

The Chairman of the Macau Race Horse Owners AssociationVincent Li Hoi-yuen claimed last June that the matter should be investigated thoroughly. He added that despite incorporating some repairs and improvements, the main agenda would involve investing more money to the facility by the Macau Jockey Club.

It was reportedly reported that the investigation that was developed by the Hesse Ministry of Interior and Sports (HMDIS) to the regulations of the Germany online sport betting seems to have hit a rock after they were scheduled for a later time. The investigation was to be undertaken by European Court of Justice Authorities (ECJ).

Many betting firms have been hiding behind authority’s rules and regulations and avoid heavy taxation which they claim would not be crucial for their profit making. Other land based operators have indulged in illegal betting in maximizing their profits. However how these acts are against the law, it has taken the efforts of the law enforcements in fighting off these illegal acts. It has been claimed that huge sums of money have been gained through illegal betting.

It was claimed that the investigation conducted by the ECJ had come up with verdict that several online betting firms should be stripped off their licenses while others had not fulfilled the requirements to be awarded licenses. The verdict was to be made public at the middle of September but this seems to have not be the case.

Lately, the ECJ claimed that it wouldn’t rush into its final conclusion concerning the issue and would extend its D-Day by a full month up to the 22^nd day of October. It is also claimed that the main reason for this delay would be attributed to the fact that both the EU and Industry insiders had not received an official decision from the ECJ and this would continue if a clear statement is not delivered.

It is not yet clear if the HMDIS framework will be adopted by the end of 2015. As a result several shareholders have been left in darkness as they are not sure if German online sports betting will be guaranteed its operations as other operators are not sure if they would reapply a new license.

Criticism have been raised all across the year on the operations of the HMDIS regulatory body. It all started in the Q1 of 2015 when the body claimed to issue 20 operators with licenses, however, this sparked critics towards the government which was accused of segregating few operators in the awarding of the licenses.

The upcoming World Cup of Pool has received an extra boost of sponsorship after UK sporting promoter Matchroom sports claimed that bookmaker Dafabet will do the honors and be the Title sponsor for the event during its pool matches that is scheduled to take place between the 22^nd and 27^th of September at York Hall Bethnal Green (East London).

Declaration by the Dafabet as the head sponsor comes after the World Cup of Pool enters its tenth successive event and will incorporate 32 two-man teams. Current defending Champions England stands a better chance of defending this title for the third time running having a home advantage.

This event will be aired live by the Sky Sports UK across the UK and will see also extra coverage boosts to its broadcasting by the ESPN networks in US as well as Latin American nations. Moreover, the tournament will also be aired by other broadcasting networks among them Viaset, Nova TV as well as Showtime OSN.

According to the Head of Marketing Operations at Dafabet John Cruses, claimed that it was deep happiness that his company was responsible for the sponsoring of the 10^th edition of the World Cup of Pool which will be making London comeback. The fact that his firm’s main headquarter is in Philippines, the knowledge about the sport has made them take the sponsor responsibility and took time in wishing all the participant the very best during the York Hall showdown.

He continued to claim that most of their clients are based in UK and Asia and this has provided them with adequate ground to breed their clients and more so has been crucial in making Dafabet renowned across the globe.

His words were echoed y Barry Hearn who is the Chairperson of Matchroom Sport who claimed that he was pleased to see Dafabet taking the role of sponsorship in a major Pool event. He added that his successful partnership with the team will be key as they successfully sponsor the event and this will also be fundamental as the two work closely in modelling their future association. The stage is already set by the host nation who are also the defending champions.