Callcredit Information Group, a specialist firm in provision of marketing solution has comfortably defended its two Database Marketing solutions awards it claimed in the last years’ edition. The company took home both the Outstanding Data Provider-B2C award as well as the Outstanding Data Quality Management award which had attracted a combined entry with NS&I and Atos.

The first award of Outstanding Data Provider gained points for the firm as it proved to be fundamental in the information accordance to the flagship data as well as digital marketing service platform. An example of a beneficiary client to the service is the Anglian Home Improvements that has been able to incorporate a multi-channel data across different multiple channels which n turn has brought in appealing results. This has seen Anglian have a faster processing time which decreases from the usual 10 days to a single day. It has also increased its average order value by 22%.

The second award of the Outstanding Data Quality Management was scooped from an association of three firms namely; Callcredit, Atos, a business technology company as well as National Savings and Investments NS&I.

The Managing Director of Callcredit Marketing Solutions Will Love claimed that he was very happy and self-righteousness to the entire team of Callcredit. He continued to claim that the scooping of the Outstanding Data Provider for the second year running is a clear sign that the firm has initiated all its efforts in making sure that it renders to its clients the deserved services and products. He concluded by saying that he owes great honor to all stakeholders as well as their loyal clients who have been in the front line in giving the firm mutual support as well as innovative aspects.

On the other hand, the Marketing Project Manager of Anglian Home Improvements Marc Langeskov claimed that he owes the safety of their data to Callcredit who have been there at all times whenever they are called upon to both enhancing and cleaning their requirements. This has enabled them take full advantage of the business growth in utilizing the vast variety of suites. The ample deliverance of services and products all under a single management by Callcredit has simplified everything.

More often than not, there are a number of corruption and illegal cases that come to rise in Australian betting markets. In most cases, the illegal betting sites have found themselves colliding with law enforcements on the matter. Nonetheless, it doesn’t mean that it is only the unlicensed remote betting operators go against the law. Some licensed firms have also found themselves in a hot soup when they violate the stipulated gambling rules.

This is a case that has hit CrownBet that has been subjected to a thorough investigation by the New South Wales (NSW) gaming watchdog. The betting company has been accused of using customer’s credit in the endorsement of motivational gambling. The matter has called the authorities to undertake a research and find the truth behind it.

According to the rules stipulated by the NSW Act book, the endorsement of client credit, tickets or any other aspect which may include sign up rewards is illegal. NSW watchdog claimed that it put the matter into consideration and decided to undertake an investigation mainly on the new campaign by the AFL and CrownBet NRL which goes by the title “The Game Just Changed”.

The main antagonism comes as the two advertising firm as have decided to incorporate terms that claim that each time a client places his or her bet, he or she is accorded with the CrownBet reward points that can only be redeemed at the Crown Resorts. The words further claims that in the modern world, none of these aspects have ever been introduced anywhere apart from CrownBet sites. The client should rush and register to initiate cash flow.

Reports from the Australian news have indicated that these vocabularies used in the advert by CrownBet have violated the present advertising standards stipulated by the NSW as well as The Office of Liquor, Gaming & Racing. The betting firm has decided to remain calm and failed to respond to any question raised on the investigation topic.

This investigation comes after various betting firms and other stakeholders advocated for the review of the 2001 Online Gambling Act. The redrafting of these betting policies will be fundamental in keeping the advancements in technology moving upwards as well as incorporation of fresh digital consumer behaviors.