Barely two months ago, Paddy Power and Betfair decided to join hands in a deal worth £50 million. This merging gave rise to a gigantic online betting firm called Paddy Power Betfair plc. The resultant firm would be crucial in according its clients with idiosyncratic as well as various corresponding brands. This followed the two firm stipulating terms for the new incorporation and set a main objective of acquiring £5o million savings. This association will form a base of a persuasive tactical logic that gives room for the two firms in the deliverance of online betting and gaming that would benefit their customers.

With the planned £6.2 billion (€7.5 billion) Paddy Power/Betfair merger already completed, the two firms have initiated the initial face of the business. The probe will be under the eyes of the Irish Competition & Consumer Protection Commission (CCPC). It has been exactly two months since the merging was officially announced on the 25^th day of August and this resulted to the two firms sitting together in formulation of the schemed proposal. This was later to be presented to the CCPC.

The task has now been left to the CCPC who will undertake a critical review on the two firm’s merger and schemes that would be directly incorporated in the London FTSE 100. However, it is not clear how long this review will take as various issues may rise from the two firms’ submitted proposals.

Last month, the two firms had done with the agreement on terms and conditions that would be entailed from the resultant merger. The agreement claimed that Paddy Power would incorporate to their platform all Betfair assets believed to be valued at £2.86 billion ($3.2 billion). This meant that Paddy Power will have a 52% share with the Paddy Power Betfair title.

A voting process by Paddy Power shareholders is scheduled for December on acquisition proceedings. The final bit of this acquisition is scheduled for Q1 of 2016. Both Betfair CEO Breon Corcoran and Paddy Power CEO Andy McCue will act as Chief Executive and Chief Group Operations Officer respectively for the new firm.

Most bookmakers are being faced by tough moments in the betting industry. William Hill has been struck by a total of £23 million total taxes in the Q3 of the year. The firm claims that this has been attributed to the absence of World Cup football as well as the incorporation of fresh betting levies by regulators.

The news comes after William Hill claimed that its total profits went down by 39pc for three months until September whereas its net income fell by 9pc. This resulted to a £23 million tax levied to the firm in the third quarter of the year.

William Hill added that it is facing antagonizing moments of the year as compared to this time of the year in 2014 when the firm enjoyed additional income that resulted from the football World Cup in Brazil. The company also added that the resultant tough rules on betting and its levies has attributed to their drastic profit fall with an increased tax payment.

The Chief Executive of William Hill James Henderson claimed that he believes all will be well and by the end of the current fiscal year, his firm would oversee a rise in its incomes. He continued to say that they expected the Q3 to be tougher enough since with no World Cup being played and the introduction of new regulations. The current quarter also faced a deprived outcome to various betting retail bases of William Hill with the US and Australia most notable. This led to a drastic decrease in shares by a whooping 7pc to record at 321.3p the lowest in the last 16 months.

Last April, the incorporation of the over £50 bet across all gaming machines commonly termed as fixed odds betting terminals was also a fundamental factor to the fall in the FTSE-250 company.

An analyst with Cenkos Simon French denoted that the less strong weak margin was the main reason as to why the performance was below par unlike many had anticipated. The consolidation wave that was experience in the betting industry played a bigger role in the income subsides by William Hill.

As this happens, William Hill main antagonist Ladbrokes and Coral are undertaking a strong association worth £2.3 billion whereas Bwin.party agreed to assimilate Sportingbet-owner GVC for £1.1 billion.

Racing heads with the leadership of British Horseracing Authority (BHA) have joined hands with the aim of eradicating the issue of bookmakers sponsoring racing events, tracks as well as festivals. The effect will come to be not unless these bookmakers pay levy contributions. This move was processed by the Arena racing Group (ARC) and the Jockey Club who have ditched the bookies since they have not been meeting their levy principles.

The enforcing of the levy acts has been attributed by the fact that a report by BHA has indicated a total loss of £30 million every year by the British Racing which equals to the tax payments. The report also indicated that there is a high possibility of racing contributions by bookmaker from £105 million in 2004/04 to £53 million in 2017.

Chief Executive of the BHA Nick Rust claimed that British racing has been according millions of people with much needed fun, created over 85,000 jobs as well as incorporating £3.4 billion to the economy. However, the reluctant of Horse Betting levy system to fund them from the incomes generated from the

The BHA claimed that those bookmakers who have contributed their levy share have been accorded with UK Racing’s ‘Authorized Betting Partners’. They include Betfair, bet365 and 32Red. The bodies have decided on holding the move up to the 31^st day of December where they hope to have come up with a substantial solution. All deals conducted at this period will be respected but won’t be reintroduced at any given time.

Chairman of the Racecourse Association Maggie Carver claimed that the RCA and other associates in the racing and betting platforms are working in order to come up with a Racing Right. Time will be accrued for the well-being of their relationship in spite of the Government welcoming the commitment strategy.

He continued to add that the RCA and its associates have for long appreciatedthe marketablerelations with stakeholders from betting operators. Nonetheless, it would be fair if there is integrity and fair rendering of levies for the benefit of each stakeholder. The ARC and Jockey Club Racecourses have shown the right procedure to undertake in such a scenario.

The Australian Independent Gambling Authority (IGA) is determined to incorporate new rule in their new proposed set. The rules will see the banning of granting spontaneous credit to clients by online betting operators based in South Australia.

If the rules are activated, betting operators will have a hard time in having to undertake thorough checks on the credits they offer to their clients. This will be followed by a faster mode of withdrawal process with the discloser of spotter fees being incorporated too.

In any way the operators go against the new law, a fine of A$100,000 will be waiting at their door steps. This goes to the 19 licensed betting firms which offer the service and have over 74,000 registered accounts.

The Minister for Business Services and Consumers Gail Gago claimed that the new proposed rule came to being in August after a report by Financial Counseling was adamant to have an in-depth analysis on how betting sites have been offering credits to their clients.

She claimed that more often than not, these betting sites have been offering their clients with huge sums of money without considering the status of a client if he or she can be in a position of repaying it. It was also evident that there were special clients who acted as agents in luring other customers into various betting offerings with credit among them.

Ms. Gago hopes that the law would be enforced ASAP in attempt to rescue exclusive gamblers. At the same time, the IGA has accorded the betting operators to respond to the law in 28 days after which the lawmakers will enforce it and by 2016, it would be fully functioning.

TheDirector of the IGARobert Chappell commented that they are considering the report and that the seductive aspect of these online betting firms have portrayed a great threat to bettors who give in to their demands without having a second thought. He continued to claim that there is a high possibility of incorporating the proposed law as it forms the basic value and awards a bettor a freedom of choice. This would also change the behavioral pattern of these betting sites.

The British Basketball League (BBL) has announced that it has entered into an integrity deal with Sport Integrity Monitor (SportIM). The deal mandates the SportIM as well as giving it powers to act as watchdog in observing and making thorough analysis to the global gambling markets for the British Basketball League tournaments. The association will also work shoulder to shoulder with the league in eradication and prevention of any malpractices that may include match fixing or any other related scandal.

This association between the two parties gives British Basketball League an opportunity to have an advantage the work done by the SportIM which involves keeping an eye on all systems in more than 35,000 basketball events that take place yearly. The firm will incorporate top class information and statistics from the courts as well as from betting information across the gambling market. The association also claimed to have complicated basketball algorithms that would be crucial in pointing out any indiscretion in odds all over the global betting markets. It will submit its findings under the actual time data which will be directed to the league.

The Chief Operating Officer at the British Basketball League, Andy Webb, claimed that this association between the league and Sport Integrity Monitor will play a big role as they try to safeguard their fans, players and other associates from the problem of match fixing. He was pleased to have never seen such an issue in the past but added that taking preventive and practical measures is fundamental to keep away match fixing catastrophe. This would open up the transparency of the matches being played as they will be free from any misconducts or corruption cases.

At the same time, Mark Locke, Chief Executive Officer of Sport Integrity Monitor added that he was pleased to oversee an association with Basketball League. This is the UK’s premier pro league that for long has showcased its honesty and openness in the sport and in turn has played a good role model to the community at large. H e concluded that they have set out Sports Integrity Monitor that would play a major role in ensuring the honor of basketball in the UK is maintained to the very end.