The Australian online bookmaker, CrownBet AUS has been charged $20, 000 for going against the advertising laws on the promotion of the gambling services. The fine has been issued by the Liquor and Gaming Board of New South Wales. They were convicted with five charges in regards to publishing information that enticed consumers into gambling. The information was uploaded in its website and featured various bonus rewards offers for the AFL Grand Final, NBA and the Melbourne Cup. Bookmakers are under strict warning from the NSW betting regulations and are not allowed to publish promotions or enticing materials that allow gambling.
The NWS does not also allow the use of customer credit in promoting gambling. Vouchers and sign up rewards are also prohibited by their regulations. The Crownbet NRL and AFL campaign on ‘The Game Just Changed’ had been under investigation by the NSW watchdog. It was a multi- content advert that promoted Crownbet reward points by encouraging consumers to place bets. This was a very serious mistake. They also put strong enticing words on their website stating that; “There is nothing like it, start earning points now.”
The management of Crownbet online bookmaker did not deny the five charges and announced that it was aware and respected the laws set aside by the NSW betting regulations. The management also showed disappointment to the internal administrative mistakes that brought about the breaking of rules. The Crownbet management has also been working hand in hand with the Office of liquor and gaming in improving its various processes and various structures that will make sure that they comply with the various laws.
The NSW Liquor and Gaming Board had earlier on in 2015 warned against enticements that bookmakers made on bonus rewards. They had promised to take serious action against all bookmakers advertising gambling materials.
This article is published in: News, Sports Betting
Tags: betting adverts, CrownBet, illegality, NSW, online gambling
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