Unibet has been searching for a new European creative lead for so long. The search started on December 2015 when Unibet requested European agencies to manage the affairs searching for a new advertising campaign among the Europeans. Unibet took its time searching for a good company which would make them thrive in this business, a company that will bring forth good results. After searching Unibet found one agency which suited all their desires. They announced Karmarama as the winner of its accounts.
Karmarama is an independent marketing organization. For now, Albion which was the previous company Unibet worked with decided to end its joint with Unibet. The move was mutual and all the parties involved agreed to the terms. Basically, Albion decided not to re-pitch theirs ongoing services elaborating more that both parties had decided on a change to the creative direction.
Karmarama`s first assignment will be the launch of Unibet`s `online` series. The launch which everyone is anxiously waiting for will be on June this year. The campaign will be made available on various markets. Nevertheless it will feature on very many popular international sports personalities.
Kream who is a production specialist based in London will directly be the one to produce the June `online series` on June. The Head Of Brand at Unibet who is Alison Sams commented by saying that the reason they decided to choose Karmarama was due to its untraditional approach to advertising. He also added that the firm matched Unibet`s “By players, for players” motto. He concluded by saying that Karmarama has god officials with great attitude toward work and Unibet is privileged to work with such a focused firm.
Jon Wilkins the executive chairman at Karmarama said that Unibet is ready to work with their customers and are very happy to work with everyone internationally.
This article is published in: Betting companies, News
Tags: Unibet
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