KPMG called to carry out a digital Review

William Hill has come before the KPMG consultancy in an effort to look into the strategic effort on the company’s digital and technology operations. This is according to news from the UK business made available earlier last weekend. William Hill financial update which led to the posting of an 11% net revenue decrease in digital division earlier in May is what led to the strategic consultancy review. There has also been a decrease in online games which have gone down to -4% and sports gambling which have gone down to –17%. In an effort to establish internal technology creations back in 2015 modern proprietary website known as ‘Project Trafalgar’ was put in place to increase user engagement with its desktop and mobile offering.

People in charge of William Hill have come out to state that Project Trafalgar original expectations have not been met. Gambling acceptance and expansion will be accepted in the UK market and this will cause mobile integration difficulty in the initial stages. The company is however invested in long term viability. Andrew Lee has been replaced by a new Managing Director of Online known as Crispin Nieboer. This came shortly after the opening half of 2016 which saw William Hill leaders foresee the new digital leadership. The opening half has also seen to the revision of the FTSE-listed operator in terms of all its annual earnings which range from £260-280 million. This has led to a decrease in William Hill shares from 410p in early February to 281p earlier this month.

The William Hill authorities have decided to commence with expansion of technological competences. There is also hope of purchasing the market leading gambling platform provider OpenBet by the Canadian firm NYX Gaming. This is to take place by using the £275 million joint-venture. This announcement comes shortly after the William Hill Director of Innovation and Customer Experience resigned. The director seemed to have played an important part in the development of the WHLabs. He is also responsible for overseeing the Project Trafalgar which led to the development of internal betting website. Hart, who is the retired Director will not be replaced but his role in the company will be divided between the senior management functions.

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