The Advertising Standard Authority (ASA), an independent regulator for advertising across all media in the UK, has banned the ‘Complaints line’ advert aired by Paddy Power. This is after receiving complaints that the advert contained misleading information.
The advert, featuring comedian Kayvan Novak, promoted Paddy Power’s free bet on all second places at the Cheltenham 2016. It further provided that the offer was available and open to all customers.
ASA concluded that the advert was misleading since the bookmaker had actually barred some customers from participating in the promotion thus contravening the advert’s impression that the promotion was open to all customers, this was after reviewing the terms of the promotion. Paddy Power came to its defense by claiming that potential abuse of the bonus is what necessitated the barring of some of its customer base from participating in the promotions.
The Terms and Conditions, ‘T&C apply’ caution placed on the advert by Paddy Power was found to be insufficient, this is because any customer, inclusive of those that were barred would presume that the ad was open to everyone and thus take up the promotion, whereas that was not the case. Thus as a result of Paddy Power implying that the promotion was open to everyone the advert was banned due to the misleading information.
This article is published in: News
Tags: betting adverts, Cheltenham, PaddyPower, UK
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