United States and Canada have been signed by Cricket Australia in the new television broadcast deals that have been signed. In addition there has been an advance in their one year agreement with the NBC Sports Network to illustrate 10 KFC Big Bash League competitions. A weekly BBL match of the round live and on repeat will be aired by the NBCSN. There will be a delay in the airing of the BBL/06 finals. Most of the households in the US will have the NBCSN package cable. This will enable them air the BBL matches. Ben Amarfio who is the CA Executive General Manager of Media, Communications and Marketing announced that it would be the first time that Australian cricket would be available to such a large audience.
The Big Bash League would also be embraced by Americans and other continents such as the Caribbean, South Africa, UK, and Australasia Diaspora. He also added that cricket and the Big Bash league had grown in an extraordinary way in the recent years. They would be able to connect with fans either through mobile phones or through any other online methods. CA in the USA has renewed their contract with Willow for the next five years. The contracts renewed include Men’s Tests, women’s international matches, ODIs and T20s, women’s Big Bash League and the BBL. Another partnership that will last for the next five years have been signed by the CA and the Asian Television Network, thus subscribers to this network will be able to stream all the cricket matches.
Cricket game largely depends on US and Canada markets for its growth. Armafio stated that he was glad that they were partnering with prominent companies to bring about cricket growth. Cricket fans will be able to receive the game by use of more innovative ways and also in the delivery of world sports broadcasting. Through all the current renewals done in the UK, South Africa, Sub-Saharan Africa, Caribbean, Canada and USA the women’s international and WBBL Content will be able to put light on a global scale. John Miller who is the NBC Sports and NBCSN president of programming claimed he was pleased to be partnering with CA in enhancing cricket growth in the US.
Vijay Srinivasan who is Willow Chief Executive said he was pleased to prolong their relationship with the CA. He also added that Australian cricket is well known in the world. There is hope that the US audience will grow enormously in the next five years.
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