A five-year contract has been signed between Betting data and media services distributer, SIS and the Irish Greyhound Board (IGB). The contract’s main purpose is to collect and dispense greyhound’s racing materials to online and retail gambling operators. SIS’ low latency streaming website will be used in the distribution of Irish greyhound racing to new regions all over the world. The contract will also include international streaming rights. SIS at the moment delivers over 30,000 bags races annually, with the new agreement there will be over 1,500 races that will be covered at flagship IGB tracks such as Mullingar, Tralee and Youghal.
Greyhound Operations Manager for SIS, Gordon Bissett stated that they has been doing their best with the IGB and their customers to develop a dependable gambling product from Irish greyhound racing track for the last five months. He also added that he was delighted that they were working together in developing Irish greyhound racing both in their domestic market and in other new territories. With the Irish greyhound program growing consistently, there will be additional broadcast opportunities that will be advantageous to both retail and online gambling operators that will be supported by the new greyhound product.
With the addition of Irish greyhound racing, SIS will become the most inclusive in the market. The manager also said that their low latency platform will open up numberless global opportunities for their customers. IGB has also benefited from Irish greyhound racing market-leading streaming capability. The CEO of the Irish Greyhound Board, Geraldine Larkin stated that they were making a very important step in increasing awareness on the coverage of Irish greyhound racing both internationally and in the UK. He also added that technologies such as streaming would be used to make known their top level product to new audiences.
In addition to greyhound racing horse racing and a majority of other sports, SIS has added a lot of programs to its already growing platform. Various deals such as UAE horse racing, BAGS international greyhound racing and a five-year contract with Racecourse Media Group for picture and data rights have been made in the recent months. These have been an addition to their 34 UK racecourses such as Epsom, Aintree, Cheltenham and Ascot.
This article is published in: Betting deals, Greyhounds Betting
Tags: Cheltenham, greyhounds, UK
Recent Comments