TLCBET grows their UK market with new collaboration with BORO

The TLCBET brand has been having an extremely strong and loyal customer support from China. It is one of the leading Asian betting and gaming operator that has been offering a number of online sports betting and casino games. It is well known for innovation and approving various marketing strategies. The Asian betting operator has then come out and announced that it will be the official betting partner of Middlesbrough for the 2016/17 FC in the Premier League season. The ‘Boro’ betting partnership has been confirmed by the TLCBET marketing. This came before the start of the English Premier League due to start this weekend.

Middlesbrough will be taking on Stoke City. The Middlesbrough’s Riverside Stadium has a capacity of 34,000 and this will oversee TLCBET promoted through the stadium by the betting partnership. TLCBET has a vision of expanding its profile in the highly competitive UK betting market. This is causing it to receive further match day high brand visibility placements. TLCBET is taking up Middlesbrough betting partnership as its second football sponsorship. They had launched their brand last year in the UK and did this as the official shirt sponsor of West Bromwich Albion. Mick Chong who is TLCBET Brand director was delighted to be partnering with Middlesbrough Football Club.

He also added that he was prepared to embark on a new season as the Premier League approaches. He added that he had confidence that the Boro brand would successfully be promoted in Asia. TLCBET would be put on the global stage and through this they would easily associate with fans from all over the world. He said that he is expecting a very great season.  Lee Fryett who is Head of Partnerships stated that they were happy to be welcoming TLCBET as the official partner of Middlesbrough Football Club. He added that the partnership would enhance their reputation back in China. TLCBET brand will be able to appear on the official club website and social media channels that will be on the pitch-side of LED advertising.

Middlesbrough fans will be able to receive tickets of Hospitality and general admission for the various games at the Riverside as part of the on-going promotions.

This article is published in: Betting sponsorships, News
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