William Hill again has extended its betting channel capabilities and has included another feature on its retail betting TV shop on the premises called Inspired Virtual Sports service.
The TV channel that is now broadcasted in the more than 2,000 locations of William Hill across the United Kingdom has upgraded its digital platform and is now available online and also on mobile devices. There is an additional feed that is available for the players through WilliamHill.com runs from 5pm in the evening to 10pm at night. Some of the added feeds include Inspired’s Rush Greyhounds, Rush Motor Racing, Rush Cycling and Rush Horses. William Hill is now broadcasting US Horse Racing and Racing Post Greyhound TV on the same feed it is broadcasting Virtual sports. It has gone ahead to provide an audio coverage for Irish and UK horseracing.
William Hill is in the forefront in supporting the omnichannel delivery as in the Betting shop TV it gives players the ability to bet in any event and platform available and have their winning settled at the instant that event is completed. Through their Omnichannel Director, Mike Jones,he said that they are committed in giving players and creating an enjoyable and memorable experience to their customers at all time and in the best way they can. He added that William Hill was delighted to be working with Inspired in this and other omnichannel features as he said that the Betting Shop TV has proved to be of great importance to their customers as well.
Inspired sports seemed positive and optimistic on their venture with William Hill through the words of the companies Virtual Sports SVP, Steve Rogers.He said that they were the delighted to be associated with William Hill, a leader in gaming and were thrilled that they were the first option in which William Hill chose on the move to Omnichannel content delivery from multichannel. He further added that this could be a start of a great business relation between the two companies. The partnership is seemed to be taken well by both parties and William Hill customers can now get access to the Betting Shop TV feeds through an Omnichannel platform an upgrade from the previous multichannel method of delivery.
This article is published in: Sports Betting
Tags: UK, virtual sports, William Hill
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