It is claimed in the 2001 Australian Interactive Gambling Act that ‘click to call’ service is against the law. However, this did not hinder bet365 based in Australia in initiating the service. This comes even it is clear that the service has brought in a lot of controversies and has prompted the federal police to undertake a thorough investigation on the matter.
Bet365 becomes the third Australian based betting company to activate the project after Willian Hill and Ladbroke Australia had earlier opened the service to their platforms in April. The three betting firms claim that the service falls within the jurisdiction of the 2001 Australian Interactive Gambling Act.
The so called ‘click to call’ service is designed in a manner that a gambler can activate his microphone where he can have a conversation with betting firm’s agents who would in turn place a bet with clients authorization and on his behalf.
The three UK betting companies belief that the service will act as a telephone conversation between a bettor and a betting agent from which they claim would not have violated in betting rules. However, national operators argue otherwise as they claim that the service which has been offering clients live betting as a breach of law.
This prompted the Australian Communications & Media Authority (ACMA) to review the rules and in end it handed the investigation matter to the federal police who would have the rights to conduct the investigation and get the real evidence.
This article is published in: Sports Betting
Tags: ACMA, bet365, Ladbrokes, Legislation, UK, William Hill
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