The English Premier League is the most watched football league around the world, with a broadcast of 4.7 billion people in over 200 countries. On the other hand, La Liga may have Real Madrid and Barcelona but fans find it predictable. In contrast, the premier league’s title can change often. This is evident by the championship victories in the past three years by Manchester United, Manchester City and Chelsea.
English Premier League is an intensely competitive league. This is what makes it even more engaging for its fans, who can even enhance their experience through betting on outcomes of various games. This is the main reason why the partnership of sports betting operators and football clubs is on the rise these days. The latest footballclub partnership is Aston Villa who has agreed to work with Betfair and Bet365.
New concept of co-exclusive betting rights
Aston Villa begun its partnerships with the two sports betting companies on 1 July,2015. This partnership will go on until the end of the Premier league season. However, the unusual bit about the partnership is that Aston Villa will be dividing responsibility between bet365 and betfair. This means that the two companies have co-exclusive rights for the club. This as a result, has changed the way the entire Premier league will do business in future.
Aston villa officially announced that bet365 and betfair have the right to be associated with them and both companies will appear on the Club’s interview backdrops and LED screens.
Aston Villa has a history of joining forces with betting operators. It previously partnered with Dafabet and William Hill. Dafabet was its official betting partner for the last two seasons.
Charlie Wijeratna, who is the chief commercial officer of Aston Villa, said that the co-partnership deal from Betfair and bet365 will have a significant commercial increase compared to last year’s partnership.
AFL Club Essendoncalls time on betting partnerships
While English football clubs are welcoming betting partnerships, An Australian team called Essendon does not share that spirit.
Xavier Campbell, the chief executive of Essendon acknowledges that gambling partnerships are highly lucrative. However, the team believes that sports betting have negative impression in Australia. In addition to that, he said that the decision of not partnering with sports betting would cause “short-term financial pain” to the club regardless of the club posting its revenue record for most of its financial year.
This article is published in: Betting deals, Betting sponsorships
Tags: Aston Villa, bet365, Betfair, Dafabet, La Liga, premier league, Real Madrid, William Hill
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