This season Betfair has been on the brink of familiarizing itself to the public across the globe. It is only last Saturday that the betting company was yet involved in a third deal this time with London giants and Community Shield and English FA Cup winners Arsenal. This forms the third club in the English Premier League season 2015/2016 that the betting firm has strike deal with.
Stipulated in the deal which was struck moments before Arsenal took over London club rivals West Ham United, the Gunners as they are commonly referred to would have posters of Betfair across their 65,000 seat stadium The Emirates. Moreover, the company will have its name and products being advertised across all digital platforms at the stadium during match days. These adverts will be advertised across the LCD match panels.
The betting company also had previously struck identical deals with two English Premier League teams; Sunderland FC as well as Leicester City who avoided relegation on the last day of last season’s action.
Vinai Venkatesham who is the current Chief Commercial Officer for the gunners claimed that it was all happiness and respect to have such an amazing deal. He added that they would welcome Betfair into their football platform and this would provide a greater chance in renouncing the popularity of both the club and the betting company. He added that he was eager to work closely with Betfair in making sure that the two have a full engagement with Arsenal fans across Europe as well as paving way for the provision of Betfair innovative services and products which they would readily access.
On the hand, the Head of Media, Sponsorship and PR at Betfair Stephen Mault claimed that that his company was excited to have struck a deal with one of the Europe’s powerhouse that has a large number of fan base. He added that this deal will bring with it a variety of amazing new products, unique offers as well as promotions that would be guaranteed to fans throughout the season. He concluded by saying that this will be an exclusive moments where the two partners will have a strong relationship together with their loyal fans.
This article is published in: Betting sponsorships
Tags: Arsenal, Betfair, betting adverts, football
Recent Comments