Ladbrokes Australia has grown their racing inventory with The Racing Victoria Collaboration

For the few months, the Australian based Ladbrokes has announced that it would incorporate Racing Victoria broadcasting services with the aim of improving its Australian racing inventory.

This comes after the company claimed that it had involved itself with a long lasting deal that would see racing Victoria meetings being broadcasted live only to those clients that have accounts with the Ladbrokes betting stage as well as those who are members of the BetStar and Bookmaker.com.au the two firms that are Ladbroke’s supplementary.

This is not the first betting company to initiate the racing Victoria digital streaming as Ladbrokes now becomes the fourth company to initiate it following previous incorporations by TabCorp, CrownBet as well as Sportsbet.au. The deal stipulates that Ladbroke will have access to full happenings of the Victoria thoroughbred racing programs from the start to finish of the upcoming Australia racing season which kicks off in September as well as the Spring Carnival season which is scheduled to start on the 12th of September.

The new deal with Ladbroke comes amid reports that Racing Victoria had cancelled its broadcasting deal with TabCorp who went to an extent of violating the rules stipulated on the racing rights sheet. It was followed by thorough negotiations that took several months with their conclusion being that schedules of Victoria races would be aired on the Sky Racing network.

Welcoming the new association with Ladbroke, CEO of Racing Victoria Bernard Saundry claimed that the new deal will play a big role in helping his firm achieve its main aim of having a larger platform where broadcasting of the Victoria thoroughbred races would be at large and reach many clients with the purpose of developing it as well as rendezvous. He added that the broadcasting will give fans, bettors as well participants an opportunity to watch the Victoria thoroughbred racing everyday via desktops as well mobile platforms through either Racing.com, TabCorp, Sportsbet, CrownBet or Ladbrokes.

He concluded by saying that the broadcast will also be made through free to air channels with Channel 78 for the metropolitan whereas channel 68 would be for the regional viewers. The pay-TV broadcasting will be done on Sky Racing. This would increase the number of people who wishes to view live broadcast of the event.

This article is published in: Betting companies, Horse Racing Betting
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