“Luck is no coincidence” movement initiated by Unibet

Unibet is a betting operator that has since its initiation grown and expanded not only within itself but also in its outside market. The Stockholm, Sweden based firm has seen its fame spread across the European nations and in the end, the company will have a worldwide public at hand. Unibet has continued to make this possible by striking deal with various firms.

Recently, the firm took over a Malta based betting operator iGame Holding Plc in a deal that was worth €59 million (£41 million). This is fundamental to its revenue maximization given that iGame had recorded income totaling up to €13.7m with the addition of €4.7 million from the H1 2015 EBITDA. Its clients also had risen in the same period with it registering over 75,000 new clients.

With this in mind, the publicity of Unibet has been on the rise and this meant more clients will register and generate more income. To add on this, Unibet claimed that it had initiated a fresh campaign going by the title “Luck is No Coincidence” which would be broadcasted live in all its operators in the market as from October this year.

The production of the campaign has been accorded to UK creative agency Signal in making it perfect. The main purpose of this campaign would be make the public have a deep understanding on the features that are offered by Unibet products and services. This would in turn bring about the clear client experience in the sports betting arena.

This campaign has showed appealing reception to clients in its base nation of Norway and this will prompt the firm printing, digitalizing as well as airing it in TV network in its main client territories in the next couple of weeks.

Unibet UK County Manager Phillip Manzi claimed that he was sure that all gamblers as well as sport fans will have the passion towards this campaign and this would propel forward the consciousness and development of Unibet and the offers awarded by the Sportsbook.

This European crusade will work together with already in existence UK Unibet advert campaign the “Frozen Moment” which was initiated back in April. It will pass through Belgium as it spreads its fame across Europe.

This article is published in: Betting companies, Betting deals
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