Paddy Power – Betfair association now in the initial stage

Barely two months ago, Paddy Power and Betfair decided to join hands in a deal worth £50 million. This merging gave rise to a gigantic online betting firm called Paddy Power Betfair plc. The resultant firm would be crucial in according its clients with idiosyncratic as well as various corresponding brands. This followed the two firm stipulating terms for the new incorporation and set a main objective of acquiring £5o million savings. This association will form a base of a persuasive tactical logic that gives room for the two firms in the deliverance of online betting and gaming that would benefit their customers.

With the planned £6.2 billion (€7.5 billion) Paddy Power/Betfair merger already completed, the two firms have initiated the initial face of the business. The probe will be under the eyes of the Irish Competition & Consumer Protection Commission (CCPC). It has been exactly two months since the merging was officially announced on the 25th day of August and this resulted to the two firms sitting together in formulation of the schemed proposal. This was later to be presented to the CCPC.

The task has now been left to the CCPC who will undertake a critical review on the two firm’s merger and schemes that would be directly incorporated in the London FTSE 100. However, it is not clear how long this review will take as various issues may rise from the two firms’ submitted proposals.

Last month, the two firms had done with the agreement on terms and conditions that would be entailed from the resultant merger. The agreement claimed that Paddy Power would incorporate to their platform all Betfair assets believed to be valued at £2.86 billion ($3.2 billion). This meant that Paddy Power will have a 52% share with the Paddy Power Betfair title.

A voting process by Paddy Power shareholders is scheduled for December on acquisition proceedings. The final bit of this acquisition is scheduled for Q1 of 2016. Both Betfair CEO Breon Corcoran and Paddy Power CEO Andy McCue will act as Chief Executive and Chief Group Operations Officer respectively for the new firm.

This article is published in: Betting companies, Betting deals
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