Paddy Power sued by Roy Keane over image rights violation

In attempt to publicly announce their products and services they offer, many firms have used images of various superstars with the aim of attracting more clients. For an image of a superstar to be on the front page of an advert, there must be a negotiation on the payment module as well as following protocols to avoid any form of rights violation.

However, former Ireland and Manchester United skipper Roy Keane has moved to court to sue Paddy Power over the allegations that the firm had gone beyond borders and violated his image rights. The firm had infringed Keane’s image rights in their new advert focused upon the ‘Euro 2016 – Braveheart’ campaign.

This didn’t begin this month as Mr. Keane had taken the case to the Irish Commercial Court back in July. According to his representatives, Paddy Power had violated the reputations of the former Irish international by adding an image of him to the advert. This comes after it was claimed that no commercial deal had been entered between Paddy Power and Roy Keane on using his image in the campaign.

Furthermore, the campaign was latter be termed as a very grave and misapprehension as well as misusing of crucial and most valuable well being that Roy Keane has been enjoying through his name, figure, portrait as well as professional status.

His representatives from the Irish law company A&L Goodbody claimed that Keane would ask the firm via the court to make compensation on damaging his image as well as posting it on an advert without any knowledge or any deal being reached. The firm further claimed that these acts were against the constitution and that Paddy Power should face the law.

The leading judge Justice Brian McGovern who was responsible for the Roy Keane vs. Paddy Power case told the Irish news last Friday that the matter was to be set on out of the court.

However, the two parties are yet to come up with an agreed solution to the matter. The two have not yet come out publicly in denouncing their final conclusion on the matter at hand.

This article is published in: News
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