The English second division tier Football League and their main sponsors Sky Bet have decided to sign a three year deal as an extension to their existing one.
Sky Bet has been the main sponsor of the League as from 2013 and signed a three year deal that is scheduled to end in August 2016. However, the new extension deal is scheduled to start from August 2016 and scheduled to end in August 2019. The deal comes to a great advantage to the Football League’s 72 teams who will oversee their income increase drastically.
The Football League has been in existence for a long time with teams in first to third place at the end of every season being promoted to the higher league. Those finishing at the bottom three positions definitely get a demotion to the lower league. The Football League recently claimed that it will change its identity to EFL and with Sky Bet as their main sponsor up to 2019; the league will be entitled as Sky Bet EFL. However, respective names of various individual leagues including Championship, League one and League two will not change.
Richard Flint who is the Sky Bet Chief Executive claimed that it was with pleasure that his company has extended their deal with Football League for another three years. He claimed that it is the durability, the amazing fans and the entertaining clubs that have attributed for the deal extension. He concluded that he was happy to invest in such a competitive league and claimed that they would bring this enticement to their betting clients.
At the same time, the Chief Executive of the Football League Shaun Harvey claimed that the main agenda of the League lies on its future and this case includes the renaming of the League. He claimed to be pleased in the manner in which their main sponsors have faith in them to an extent of extending their deal up to 2019. He concluded that the contract extension is a good way to conclude their competitive year and on behalf of the clubs and other stakeholders, he thanked Sky Bet for their support to date.
This article is published in: Betting deals, Betting sponsorships
Tags: football, Skybet
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