Advertisement of Live Odds has been banned in New South Wales

When it comes to advertising the live odds during the sporting broadcasts, regulators in New South Wales, are looking for new ways of reining to reproduce the online sports and betting and have consequently banned the activity. This means that there will be no broadcasting of the play odds like the ones that keep shifting on the scoreboard or even the ones that assist one to guess the next goal. The ban means television will have to be adjusted or dropped altogether. Troy Grant is the NSW minister for gaming and racing and made the announcement stating that the live odds were increasing the risk of dangerous gambling which is what encouraged the customers to continue chasing losses on make impulse bets. It is undeniable how the online betting market has become more competitive and people aggressively chasing shares through promotions and this is why regulation in the industry is prudent. Estimates from the monitoring firm Ebiquity on the amount being gambled online between 2010 and 2013 was close to $48m.

Samantha Thomas is an associate professor in public health from Deakin University said the ban was positive however there are still gambling advertisements being made, company logos on jerseys and stadium sponsorship which is stunting the change. Financial counseling in Australia has reported in August that there is use of aggressive marketing tactics which includes offering credit to players already in debt and others inducement through tickets to sporting events. In a case study, there was a detailed report of how a man was offered $500 in free bets and ended up gambling the proceeds from the sale of his home. In another, there was an attempted suicide of a man owing to his gambling debts. NSW is intent on taking down these tactics in the wake of December using the current ban to expand and entice bets using “credit”, vouchers or rewards to cover all “inducements”. The state waits on the results of a federal review done into online betting which is being run by Barry O’Farrell, the former NSW premier, due on 18th December in order to go forth with the curbing of online sports betting.

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