Unibet has been searching for a new European creative lead for so long. The search started on December 2015 when Unibet requested European agencies to manage the affairs searching for a new advertising campaign among the Europeans. Unibet took its time searching for a good company which would make them thrive in this business, a company that will bring forth good results. After searching Unibet found one agency which suited all their desires. They announced Karmarama as the winner of its accounts.

Karmarama is an independent marketing organization. For now, Albion which was the previous company Unibet worked with decided to end its joint with Unibet. The move was mutual and all the parties involved agreed to the terms. Basically, Albion decided not to re-pitch theirs ongoing services elaborating more that both parties had decided on a change to the creative direction.

Karmarama`s first assignment will be the launch of Unibet`s `online` series. The launch which everyone is anxiously waiting for will be on June this year. The campaign will be made available on various markets. Nevertheless it will feature on very many popular international sports personalities.

Kream who is a production specialist based in London will directly be the one to produce the June `online series` on June. The Head Of Brand at Unibet who is Alison Sams commented by saying that the reason they decided to choose Karmarama was due to its untraditional approach to advertising. He also added that the firm matched Unibet`s “By players, for players” motto. He concluded by saying that Karmarama has god officials with great attitude toward work and Unibet is privileged to work with such a focused firm.

Jon Wilkins the executive chairman at Karmarama said that Unibet is ready to work with their customers and are very happy to work with everyone internationally.

The board of XLMedia has offered a final verdict and they have decided that they will not be selling their enterprise. They have decided to retain their independence as a single business unit. They announced this shortly after finishing a strategic corporate review. This announcement comes shortly after having issued a statement on January saying that they were in the process of undertaking a predetermined review of its businesses. They were to put very many factors together in order to maximize shareholder value.

London AIM noted that XMediaPlc would come up with a detailed review of all available options such as the possibility of acquiring or merging with another business. They were also considering raising money from a third-party investor or even selling the company. The firm which is an igaming and player acquisition company will have the privilege of having to retain the CanaccordGenuity services and Cenkos Securities as some of their financial advisers. However, all the plans made in January of merging or selling the company has been cancelled. London AIM-listed authority said that XLMedia needed to remain independent to enable it maximize value for the shareholders.

In 2015, the industry marketing expert was able to break the record when it posted an entire year EBITDA of $28 million. This was followed by the XLMedia governance announcing that they would consider merging or selling the company later in January 2016. Keeping the market informed, the governance of XLMedia acknowledged that it would keep on looking at possible chances of acquisition by another company. Christopher Bell who is the Chairman of XLMedia stated that after various consultations they decided to remain an independent company on AIM in order to maximize shareholders value and ensure the best for the company.

He also stated that his company was dedicated on ensuring that they maintain their leading market position. They were also looking forward to continue offering the best services to their customers as they continue attracting very prominent people to their industry.  He concluded by stating that their increased revenue and profits ensured they maintained that prominent position.

Latvia’s Lottery and Gambling Supervision Agency (IAUI) has reviewed various services. The European sports betting operator, Betsson which is listed among Stockholm has received recognition to offer online gambling services through the Triobet brand. The final decision offered by IAUI will oversee Betsson’s online resources taken away from Latvia’s online betting blacklist. The IAUI has stated that they would want to put more focus in Latvian gambling services through Triobet, which is a previous Nordic Gaming Group brand company that was obtained in 2012. It has managed to acquire a sturdy following in Eastern European gambling markets.

Latvia in Baltic state has acquired great status for having a tough set of anti-online betting laws and its fight against global operators. Blacklist which is an operator for Latvia has announced to have over 400 European operators. The IAUI has restricted various banking procedures and has limited payments to sites that are considered illegal. The various Betsson AB brands operate in various licensed European gambling markets of Malta, UK, Ireland, Italy, Georgia, Denmark and Estonia. The Betsson operators announced they were happy that their brands and services had been accepted by the IAUI. They also announced they were looking forward to entering the Latvian market under licensed situations.

UlrikBengtsson who is the Betsson President and CEO also commented on the issue and stated that when obsolete legal structures and outdated monopoles are destroyed, there is a likelihood that various favorable conditions for future profitable development will be created. He also stated that they were looking forward to increase the percentage of sustainable revenue by taking part in local licensing protocols at the same time developing strong companies in the local and restricted markets.

In the same note, Latvia based Technology Company; Evolution Gaming has brought about gaming Technology Company Pariplay limited. They have been allowed to run the video-streamed live dealer gaming products. There are various dealer versions of Roulette, Blackjack, Baccarat, and poker through the Pariplay’s Fusion content aggregator network where it hosts over 900 titles from various developers such as Microgaming and NetEnt and other 100 branded and various casino slots.

Good news have emerged for Colossus Bets clients. Apparently, the firm claimed that it has initiated one of the biggest free-to-play predictor games going by the name FreePlay6 which comes along with a weekly jackpot worth £1 million.

The same aspects and tactics used at the Super 6 game of Sky will be incorporated here. Nonetheless, the new FreePlay6 comes with a unique feature of cash-out. This feature is crucial for player as they will be entitled to have cash profits on ‘live’ free tickets the whole weekend.

Apparently, this game involves players coming up with six correct scores for a total of six English Premier League games. Players can have a chance to play this game on the company’s Colossisbets.com B2C site which has partnered with B2B to make the reality happen in the next couple of weeks. This partnership stipulates that the B2B product will be integrated at the Colossus B2B consoles giving partners the free play tickets which will be from Colossus Bets’ multi-sports pools in which various sections will be entitled to clients.

The CEO as well as the founder of Colossus Bets Bernard Marantelli claimed that the main function and the fundamental aspect of the newly initiated free to play game will be accumulating all predictor games along the so called the sword in a balance as well of its functionality.

The game comes along with a leg by leg form of money cash out, amazing award bonus for 4 or 5 correct predictions and grouped scores that will be crucial for players to identify their stand mode when the game is in progress as well as when teams finds the back of the net. The incorporation of the win-win CRM tool is fundamental for rewarding clients via the social media.

The CEO also added that the new game will award their partners B2B with the required unparallel tool which will reactivate and bring in more clients. New client will be acquired in a soft entry way with old clients being reactivated as well as awarding the existing clients. This will be deemed as the biggest CRM tool in future.

Apart from bringing the much needed fun and gaming surrounding to their clients, many betting firms operate under one main agenda of maximizing its incomes. There are several ways in which a company can incorporate in attempt to exploit its jurisdictions and bring in more revenue. For a firm to have many clients, its services must be of higher quality. This will come hand in hand by the popularity in which the company at stake has and the extent to which it has crossed borders in advertising its products and services.

The higher the popularity rates the higher the rate into which clients will come knocking. This in turn will increase the activities undertaken under the firm’s roof and as it goes, more transactions will be made and hence maximization of profits will be eminent. A number of companies have gone beyond borders and opened offices oversee to oversee the popularity growth as well as attract more clients.

One such firm is the BetConstruct. The top European sports betting technology provider has made it public that they have opened new offices in two different continents. One will be based in European nation of Ukraine in the capital city Kiev. The other office is based in South America in the Uruguay city of Montevideo. This is the ideal time for BetConstruct as it tries to expand its areas of jurisdiction to Eastern Europe as well as Latin America.

The main purpose of these newly initiated offices will be providing basic assistance to BetConstruct with commercial operations which are aimed at developing a local based fan base for service provision as well as account management.

In a statement, the BetConstruct’s CEO Vahe Baloulian claimed that their objective of being close to their clients as well as expanding their markets has been crucial for the opening of the Latin America based office. Consequently, his firm was not looking down to the European market and this prompted it in establishing a new office on the Eastern part of Europe.

Currently, the Armenian based company has its headquarters in London. There are other offices in different continents such as Malta, South Africa, Latvia, Peru, Cyprus as well as Los Angeles.

Every betting firm across the globe will work hard to achieve its main objectives. These objectives will stretch from maximization of profits, having a substantial number of clients to their platform and being on the top in the industry. However, this is achieved by having the best quality of services and products to be rendered. Appealing products and services will automatically attract more clients who in turn will engage more in the activities offered at the firm. They would bring with themselves more cash which would be crucial for the firm which intends to make huge profits.

All said, many would always expect a reward if they perform better. In essence, the outstanding performance of the Sky Betting & Gaming (SB&G0 has not gone unnoticed. The firm was honored recently with the ‘Best Companies to Work For’ award. This is a great step for the company which has been operational for one year only.

More often than not, for a firm to be enlisted among the top 100 companies, it must have done extensively amazing projects and initiatives which would concur with the competitive market in the betting industry. UK has a group of highly skilled researchers who undertake the vigorous process in attempt to come up with the best companies among the best. Ratings as well as scores a certain firm is awarded are as a result of vigorous research which would involve employees opinion on various aspects of the firm. These questioners are updated year by year.

SB&G will have a chance to know their current rank in the top 100 firms at an event to be held on the 23^rd day of February 2016 in Battersea Park, London. This comes as the firm claimed that it has entered in a deal to have £11 million being invested on 200 new roles.

The SB&G brand and HR director Rob Painter claimed that it was a great achievement to have such an accolade keeping in mind that the firm is only few months old as an independent company. He continued to claim that the new culture they have adopted has played a major role for this honor and they are now focused in achieving the set objectives and become the best digital business across UK.