For a company to have its popularity hitting every corner of the earth, its products and services must be on top of the game. Furthermore having various offices in different corners of the globe is crucial in the development aspects. This is one case that has been portrayed by SportQuake.

SportQuake was founded exactly 10 years ago by the former Tottenham Hotspurs Commercial Director Matt House. Celebrating its 10^th anniversary, the agency has decided to mark this with the expansion of its territories to further east. Apparently, SportQuake has initiated two main offices to be based in Beijing and Hong Kong. These two offices in China will be crucial to serve the interest of many Asian countries.

Since it was initiated in 2006, the agency has incorporated over £150 million in partnership deals involving brands as well as sports rights owners. The agency has recently struck deals with various football clubs such as Tottenham Hotspurs, Liverpool, Manchester City and Arsenal. It has also overseen 13 deals for front shirts of 13 Premier League (EPL) and La Liga.

The incorporation of the two offices in china will be crucial as the agency tries to exploits the growing commercialization of sports in the area. This will involve incorporating the western brands to the Chinese Super League and at the same time shifting the Eastern brands to various European Leagues including Bundesliga, La Liga and EPL.

Matt House who is the CEO and Founder of SportQuake claimed that the ideal agenda of being close to their clients has been fundamental for the opening of the two offices in China. Nonetheless, they will continue to play a major role in the UK market which has been their root source of income since the initiation of the agency. The expansion to oversee market has been one agenda which comes after the UK headquarters incorporated various internal restructuring that has made the firm be divided into four manageable pillars. These are; Research and Insight – Data and insight for all planning processes, Activation – Full range of ROI generating marketing services, New Business – Value identification, negotiation and new rights creation and Product Development – Market leading propositions for both brands and rights owners.

For a company to perform better in the gaming industry, several measures have to be activated. Cineplex one of the gaming firm is doing all it can to attracts more clients to its platform as well as maintaining its already acquired clients. With that in mind, the firm has continued bringing more and more gaming advances to its platform. Recently, the company claimed that it had entered into a mutual deal with Sony Computer Entertainment. The two firms are aiming at bringing in national gaming tournament to Cineplex platform.

The deal stipulated that Sony will be the official sponsor of the tournaments in the entire 2016. Being the main sponsor, gratitude’s were awarded to Sony. First, it will be the responsibilities of Sony to come up with the title they think it’s appropriate for the Canadian Championship.

It was claimed that the very initial tournament of the year will kick off on the 16^th day of January. This will involve the qualifying rounds with different players across the nation in online platform. Next up will be respective matches for those who have gone past the qualifying round. These matches will be staged in 24 different theatres as from February. The finals will be held on 6^th March.

The qualified rounds will be staged via online at WorldGaming. This is a subsidiary of Cineplex which was purchased back in September 2015 in a deal worth $10 million. At first, the qualified tournaments will involve a single player version of the Call of Duty: Black Ops III. Its main pool will be worth $50,000.

The General Manager at Sony Computer Entertainment Canada Ryan Hassan claimed that being into partnership with both WorldGaming and Cineplex is a major step in establishing a smooth transpiration of gaming even across the nation. However, it was claimed that all participants to take part in the event must be of 18 years and over. For spectators, each should be of a minimum age of 17 years.

The English second division tier Football League and their main sponsors Sky Bet have decided to sign a three year deal as an extension to their existing one.

Sky Bet has been the main sponsor of the League as from 2013 and signed a three year deal that is scheduled to end in August 2016. However, the new extension deal is scheduled to start from August 2016 and scheduled to end in August 2019. The deal comes to a great advantage to the Football League’s 72 teams who will oversee their income increase drastically.

The Football League has been in existence for a long time with teams in first to third place at the end of every season being promoted to the higher league. Those finishing at the bottom three positions definitely get a demotion to the lower league. The Football League recently claimed that it will change its identity to EFL and with Sky Bet as their main sponsor up to 2019; the league will be entitled as Sky Bet EFL. However, respective names of various individual leagues including Championship, League one and League two will not change.

Richard Flint who is the Sky Bet Chief Executive claimed that it was with pleasure that his company has extended their deal with Football League for another three years. He claimed that it is the durability, the amazing fans and the entertaining clubs that have attributed for the deal extension. He concluded that he was happy to invest in such a competitive league and claimed that they would bring this enticement to their betting clients.

At the same time, the Chief Executive of the Football League Shaun Harvey claimed that the main agenda of the League lies on its future and this case includes the renaming of the League. He claimed to be pleased in the manner in which their main sponsors have faith in them to an extent of extending their deal up to 2019. He concluded that the contract extension is a good way to conclude their competitive year and on behalf of the clubs and other stakeholders, he thanked Sky Bet for their support to date.

Last Thursday, Tabcorp Holdings Limited claimed to the public that it will enter into an association with News UK with attempt to make betting in both Britain and Ireland run smoothly. The partnership will be termed as Sun Bets and will be initiated in 2016.

Under the new deal, Tabcorp will have its products made public via advertisement through Mr. Rupert Murdoch’s News UK where it has a strong fan base. The Sun newspaper will print and digitalize the property and other special events offered for waging including associate sports and racing products among them the Goals, Favorite and Dream Team FC.

The association however will relay heavily of profit maximization and sharing between the two cooperates. After the adverts are made by News UK, Tabcorp will on the other hand be willing to share its profits under the stipulated terms. The deal also has an extra clause that would see Tabcorp acquire an operational license that will be subject to the first 10 years with a higher possibility of extension depending on the performance in the market.

According to David Attenborough who is Tabcorp’s Managing Director and CEO, the deal between Tabcorp and News UK will be crucial for the new focus on the A$7 billion in the UK online betting markets based in UK and Ireland. The attraction of more clients in eminent as he claimed that the highest number of readers that The Sun has believed to be more than 10 million. Out of these, more than 1 million are football fanatics who will definitely engage in The Sun Dream Team FC fantasy football event.

He concluded by saying that the deal will enable his firm be the best online bookmaker in the UK market as well as helping them attain their strategy in the close-to-close core international chances.

Consequently, News UK CEO Rebekah Brooks added that the association marks a new beginning for Tabcorp digital platform and it will be fundamental for the company as it strives to have a top-class online sports book. With both The Sun and Dream Team fantasy football having a cemented fan base, there is a high guaranteed possibility that Sun Bets will have an established roots in the online betting industry.

The Australian based Tabcorp is among the top 100 public firms with top tight security to both its assets and those of its clients. It is among the largest operators in terms of revenue gunned. Both The Sun of Britain and Irish Sun in Ireland will be the most efficient channel for advertising products and services offered by Tabcorp.

Paddy Power shareholders will finally be merging with their rival Betfair Company, and the Paddy Power Company is willing to put up a planned 6.4 billion euros for this initiative. The catalogue will be presented to the companies’ investors before the casting of ballots at a very exclusive general meeting. It is expected that the phase 1 competitor review, presently set up by Ireland’s Competition and Consumer Protection Commission, will be done by December 1^st. The UK competition and Market’s Authority is taking part in promoting fair competition for the industry clients, and is due to submit their proposed merger reviews on November 20^th.

The final decision regarding the merging of the companies is set to be delivered on January 7^th, 2016 by the CMA. In case Paddy Power and Betfair Company clear the UK and Ireland supervisory obstacles without any interruptions, and have approval from their investors, the merging process will be finalized by March, 2016. The CCPC is also set to review the merged entity which is supposed to trade on the London FTSE 100. The time frame for the merger process will be dependent on any issues the CCPC may face with the companies proposals. Specifying further insight on its merger procedures, Paddy Power confirmed that it would pay-out a special 80 million euros, equivalent tobonuses to its shareholders, before the deal concludes.

Morgan Stanley and IBI Corporate Finance are offering advice to Paddy Power, while Goldman Sachs Group Inc. is offering monetary counsel to Betfair. As predicted, the new body will gain a premium listing on the London FTSE. Additionally, the new entity will pursue a secondary listing on the Irish Stock Exchange as an overseas company. Through this merger, Paddy Power will be able to acquire Betfair properties at a near value of 2.86 billion euros equivalent to 3.2 billion dollars. This will also entitle Paddy Power 52% of the total share dealings of the new business entity, which will trade by the title Paddy Power Betfair. The Merged business entity will have its head office in Dublin; with Andy McCue as the leading Chief group operating officer, and Betfair CEO Breon Corcoran as the chief executive.

A betting platform deal has been strike between FSB Technology, a renowned sports betting provider based in the UK and BeanBagSports. Under the deal, FSB Technology would become the main suppliers of all sports betting systems to the BeanBagSports platform. This means that FSB will have all its betting services being incorporated in the BeanBagSports platform. This would in turn be crucial to the firm as it would be in a position of according its loyal clients with both in-play markets as well as pre-match bets.

The deal also further noted that BeanBagSports will be proud to have the free access to the FSB’s exclusive trading tools withthe CRM tools on the frontline. This would be fundamental to operators who will have the chance of tailoring bonus offers as well as betting incentives that would be according to existing as well as new clients. This will increase the number of clients who operates with the firm. Furthermore, BeanBagSports will have the freedom of customizing FSB platform that gives it an opportunity to bring close commitment with its clients.

Richard Thorp who is the current Business Development Director at FSB claimed that this offering comes prior to the initiation of the National Hunt racing season. He continued to say that he was pleased to strike a deal with BeanBagSports, a firm that has been offering exclusive services to its clients. The firm’s management solution will accord BeanBagSports a chance to accord their clients with a planned live sport events across the globe. He concluded that his firm will accord the BeanBagSports with various aspects among them the CRM tools, a vast selection of sports as well as a high ranked trading team.

At the same time, Head of BeanBagSports, Jessica Sachs claimed that he was happy with the offerings and approaches incorporated by the FSB and that they are able to control the website via a functional set of APIs.

She concluded by saying that her firm was in need of the perfect sports market with the perfect latest devices and FSB had all these which would enable her firm deliver to its clients the very best betting experience.