Good news has downed the Macau Horse racing (MHR). This comes after it was announced that MHR had acquired an extended contract of two years from Macau Jokey Club. These types of contacts have been in existence for the last four decades with MHR having possessed the right of a monopoly since then. However, the first ever contract extension took place in 2005.

The Economic as well as Finance Secretary at Macau Lionel Vai Tac assured that indeed there has been a contract extension for MHR with which the firm was supposed to pay a total of 15 million Patacas (£1.3 million) which will be used as contract maintenance fee. He continued to clarify that no change has been made to the contract as the same value incorporated in 2005 stands.

However not all people do have a tendency of seeing everything in a positive manner as Jockey Club act of extending MHR’s contracts has faced criticism from the Macau business circles. This comes after it was evident that MHR as a racetrack has been facing serious revenue loss in the last ten years with not posting any substantial profits at the time.

Statistical annual reports from MHR claimed that the firm had recorded a massive loss of HK$49.7 million (£4.2 million) in the last financial year. This possess a great threat in loss has been increasing year on with the firm having posted a loss of HK$39.9 million (£3.3 million) in 2013.

Historically, MHR which is deemed as an operator of the Jockey Club has been faced with a variety of mismanagements of the budget as well as premises. It has also faced the criticism on the aspect of according the Jockey Club with full maintenance and this has been deemed to attribute to the unfavorable public safety and sub-standard animal welfare conditions.Macau Animal Welfare Society ANIMA has been on the center stage in criticizing MHR claiming that it has been offering poor conditions to the Jockey Club.

The Chairman of the Macau Race Horse Owners AssociationVincent Li Hoi-yuen claimed last June that the matter should be investigated thoroughly. He added that despite incorporating some repairs and improvements, the main agenda would involve investing more money to the facility by the Macau Jockey Club.

Barely 24 hours after the two powerhouses claimed to have a merger deal that was worth £5 billion, and agreed on terms and conditions, are the two firms now eying on a possible huge sum savings in the coming future.

Executives from both sides claimed that the to be initiated program will be on verge to accumulate savings that would be worth £50 million each year and will be enacted from shared synergies that the two claimed that would be initiated three years from when the merge was incorporated.

With both Paddy Power and Betfair contributing a combined 7,000 employees across the globe provides an extended area for client’s service. Paddy Power has both retail and online betting divisions with its main headquarters at Dublin and is supplemented by other regional offices based in Rome, London as well as Melbourne. The company has recently initiated an operational developing office in Bulgarian city of Sofia.

On the other hand, Betfair controls all its operations from its main HQ in London with a supplement branch in Halifax, Stevenage. It however has other subsidiary operational bases in Malta, Gibraltar as well as Dublin. Back in April, the company claimed that it had initiated a strategic operational base in Cluj in Romania.

After it was official that the two firms would merge on 26^th day of August, advisors from both Betfair and Paddy Power have been working day and night in attempt to come up with a synoptic researching strategywhich would be fundamental in enacting savings as well as avoiding its services and assets duplicates.

Heads from the two firms claimed that they the association will put in effect specific operational and support functions and would aim at cutting jobs along its various business operational divisions as they aim at attaining their main objectives.

The merging of these two firms is claimed to generate a total income of €1.7 billion and much of this income will be enacted from digital products by 80%. This amalgamation will be initiated and fully functional in more than 100 nations with UK, Ireland, Canada, Italy, Australia, US and Denmark among the few. A total of 94% of its total income will be generated by the regulated markets.

The recently announced deal that would see the merging of Paddy Power as well as Betfair would be classified as the biggest amalgamation ever in the history of online betting. This deal brings a clear example of how different companies are joining hands with attempt to clampdown governments as they take the centre stage in the betting markets. This has actually motivated other firms to initiate the step in attempt to maximize their profits.

The director to online betting research in Nottingham Business School in England believes that the merging together will expose companies in a vast technology and market scales as they try to push to digital platforms. This will keep the company in a fore front in the current stiff market. The amalgamation between Paddy Power and Betfair comes after the two firms had earlier strike a deal that was believed to be of $9.1 billion.

Warwick Bartlett, chief executive of researcher Global Betting and Gaming Consultancy claims that the ultra-competitive market is calling for its consolidation as various firms try to have an elaborated scale as well as being on the right track from the divides.

There is yet another deal that is on the brink of happening between Betsson a Swedish based firm as well as Unibet Group based in Malta. Several other firms have opted to merge in attempt to ease the burden as well as cost of keeping up with the competitive market. This comes after Ladbrokes claimed that it has acquired Coral group and is on the verge of acquiring Bwin.party Digital Entertainment after it tabled a bid.

According to betting analyst, the 20pc shared by the markets of both Paddy Power and Betfair would be instrumental in creation of the fastest growing business. After the completion of the merging deal, the Paddy Power stake holders will be entitled to a 52pc while 48pc will go to Betfair stakeholders.

His merging which is estimated to have a total of combined €1.2bn would only come second to Bet365’s €1.7 billion. David Jennings, an analyst at Davy in Dublin claimed that the combined product offers will be top in the list among others and this will be a fundamental place to create back their potential.

The newly announced deal that would involve the merging of Paddy Power as well as Betfair have received a warm welcome in the market with Betfair’s shares going up by 18% while those of Paddy Power rising by over 15%. On the other hand, there has been a decrease in shares for both William Hill and Ladbrokes.

A writer Jonathan Guthrie of the FT Lombard column claimed that the association is aimed at maximising profits deemed to reach over £5bn. He claimed that both firms have to do well considering their multifacetedintegrations of systems as well as cultures. However, this should not be given so much hope as it may end up like the case that was portrayed by the amalgamation of Quantities Easing which Lombard was giving much anticipation.

According to Cavendish Corporate Finance, there are more deals that are expected to be strike between various betting firms. Among them the Bwin and GVC/888 deal awaits as well as Ladbrokes and gala Coral deal.

Jonathan Buxton who is the Head of Consumer and a partner at Cavendish Corporate Finance claimed that the new merger between Betfair and Paddy Power forms the beginning of other expected deals to be strike by various betting companies. Increased regulations as well as tighter overheads are seen as two main loggerheads that affects M&A. This comes even after the betting business playing a bigger role in UK’s GDP with over £2 billion annually. However, this is not enough as parliamentarians have fought the non-complying betting firms that are based offshore in attempt to evade taxes. He added that to be on the gaining side, the betting firms have tried to make sure that securing economies of scale as well as cost saving is their number one priority.

Jason Trost, CEO and Founder of betting exchange Smarkets, is not pleased with the amalgamation processes and claims that Betfair should stick with its exchange model rather than indulging in other businesses. He added that it is not advisable Betfair to form alliances with antiquated bookmakers but instead should cuddle to the value added. This will definitely bring in short-term shareholder value as well as lack of innovations.

My Club Betting has claimed that it has indulged in a deal with FSB Technology (UK) Ltd. The company claimed that this is a major step undertaken as it will now stand a better chance of initiating a new sportsbook.

Incorporated in the deal, FSB will incorporate My Club Betting in its market as it trades its vast and array of products based on sports in both categories of pre-match as well as in-plays. It will also incorporate it’s to earning market of horse racing product.

The exclusiveness aspect of My Club Betting will give it a chance of giving out more than 100,000 local sports club all over UK with the labelassociate solutions. This means that the incorporation of FSB will play a bigger role as the firm would stand a position of utilizing both API and UK licences and hence offering their clients with the best products and services ever.

Bernard Casey, My Club Betting CEO claimed that it was with open arms that he welcomes the FSB Technology association and will be a major boost for his company who would now indulge in branded live sports betting podium as well as instantaneous algorithmic pricing models.He added that this new partnership between these two firms have come up with a service that is believed to provide clients with a real time experience and will guide them in the provision of sports club as well as organization that would be crucial to customers as they try to earn a substantial income.

Richard Thorp, FSB’s Business Development Director on the other hand claimed that his company’s podium has a flexibility aspect which would be vital as they supply My Club Betting with totally managed services. He continued to claim that they would accord the firm with a vast data feeds, top trading team as well as a broad array of sports which would be accompanied by their newly improvised CRM tools.

The FSB managed services have incorporated a number of services such as CRM tools accorded to various customers, bonusing, real-time algorithmic pricing models as well as live sports betting platform.

Synot Group the Eastern European gambling and betting operator has announced that it has made a little investment with Atlas Gaming; a company based in Australia and involves itself with manufacturing machine gaming equipments. This comes as an included deal of a part that involved its previous deal that was stuck between them and South African gambling investment firm Grand Parade Investments (GPI).

The new deal stipulates that The Synot Group investment in Atlas Gaming will oversee itself from its base in Czech being vigorously involved in the distribution of services all across the globe taking the name of Australian manufactures.

Since the Australian manufacture is well known in the world, the company would take this glorious chance in attempt to publicly showcase itself to the world populace and gamers who may end up signing in with them as potential clients if they would be pleased with its products as well as services. However, Synot group was reluctant in giving more information on the terms that would be incorporated as they invested in Atlas Gaming.

The management team based in Atlas Gaming claimed that it is on the verge of expanding its services based on the gaming machine products for its Australian as well as the South African markets. This, it claimed would raise more awareness about the firm and its products to unawares clients and in turn the company would actually increase its revenue.

The new investment for the two companies will give Synot Group a through way channel that would make its products and services familiarized in Eastern Europe.

Miroslav Valenta Jr. who is the Synot Group Sales Director was very pleased with the deal and received his new associates the GPI with open arms claiming that the company has been in existence for a short period and it was about to vanish due to lack of investors. However, his company was much willing to strike a deal that would be a great boost to the firm where it would be popularized in the global markets. He continued to say that this association is not necessarily on investments but looks beyond the acquaintance of new markets for maximization of revenues.