The governance of Bwin.party Entertainment has officially confirmed the reverse takeover of GVC Holdings for its entire business operations. The deal is worth £908 million, which is equivalent to $1.4 billion. Bwin.party Entertainment is set to work closely with GVC to make the deal that it will present to its shareholders formal, in order to proceed with the acquisition process.

Established in 2011, bwin.party offers a wide array of online gambling such as sports betting, poker and casino games. In 2014, it posted revenue of $675 million or 611.9 million euros. It has over 2000 employees from Europe, United States and India.

Combined with a new stock issuance in the merged operator, the deal is geared to entail a sum of cash valued at 100 pence per share, which represents 11% premium to its closing price.The deal is funded by GVC in partnership with Amaya Inc.

If the bid will be approved, GVC plans to take over the management of the newly merged company. However, for a two year period, AmayaInc. will be given the first right of purchase of the business by GVC.

GVC Holdings made its first announcement of the takeover in May. A few days later, 888 Holdings, a gambling company based in Gibraltar also announced its own approach. However, GVC is seen to be the most preferred to land on bwin.party entertainment acquisition, against 888 Holdings.

The following statement was released by bwin.party concerning the offer:

“The GVC proposal has been considered by the board. This is because of the potential benefits that it believes can amount to bwin.party entertainment shareholders from the partnership of the two companies. Besides that, it has also proved its commitment through resolving various issues related to transactions. Bwin.party is determined to work with GVC in order to finalize their offer in a few days to come.”

“However, it is only the boardthat will make further announcement. Therefore, you are not guaranteed that GVC or any other party will make the official announcement of the transaction.” Bwin.party added.

The English Premier League is the most watched football league around the world, with a broadcast of 4.7 billion people in over 200 countries. On the other hand, La Liga may have Real Madrid and Barcelona but fans find it predictable. In contrast, the premier league’s title can change often. This is evident by the championship victories in the past three years by Manchester United, Manchester City and Chelsea.

English Premier League is an intensely competitive league. This is what makes it even more engaging for its fans, who can even enhance their experience through betting on outcomes of various games. This is the main reason why the partnership of sports betting operators and football clubs is on the rise these days. The latest footballclub partnership is Aston Villa who has agreed to work with Betfair and Bet365.

New concept of co-exclusive betting rights

Aston Villa begun its partnerships with the two sports betting companies on 1 July,2015. This partnership will go on until the end of the Premier league season. However, the unusual bit about the partnership is that Aston Villa will be dividing responsibility between bet365 and betfair. This means that the two companies have co-exclusive rights for the club. This as a result, has changed the way the entire Premier league will do business in future.

Aston villa officially announced that bet365 and betfair have the right to be associated with them and both companies will appear on the Club’s interview backdrops and LED screens.

Aston Villa has a history of joining forces with betting operators. It previously partnered with Dafabet and William Hill. Dafabet was its official betting partner for the last two seasons.

Charlie Wijeratna, who is the chief commercial officer of Aston Villa, said that the co-partnership deal from Betfair and bet365 will have a significant commercial increase compared to last year’s partnership.

AFL Club Essendoncalls time on betting partnerships

While English football clubs are welcoming betting partnerships, An Australian team called Essendon does not share that spirit.

Xavier Campbell, the chief executive of Essendon acknowledges that gambling partnerships are highly lucrative. However, the team believes that sports betting have negative impression in Australia. In addition to that, he said that the decision of not partnering with sports betting would cause “short-term financial pain” to the club regardless of the club posting its revenue record for most of its financial year.

A deal was signed between Cambridge based risk management data and compliance solutions firm; Featurespace and William Hill. This new deal will see William Hill and Featurespaces come up with a range of sophisticated machines learning analytics and expertise in the technical field as a way of interpreting and achieving greater insights for the consumer.

The approach employed by Featurespace will automate their processes to reduce the oprationsl costs as they gain the information from their customers. Operators in the betting sector make use of their management solutions to build long term and healthy customer relations.This is a unique way that will make it possible for them to maximize the revenue growth and lowering the risk in the business.

The Founder and CTO to Featurespaces said that through their working relation with William Hill team was a great experience and that they were impressed by the commitment they had in making their customer experience better. David Excell pointed out that this was the first announcement they have and more were on the way regarding their roll out for the Featurespace’s analytics.

The innovation director at William Hill mentioned that they team was pleased with the partnership and that they are always looking out for this kind of partnership that will bring innovation and improve their gambling experiences for their customers. William Hill is proud to have the implementation of the new analytical approach.

About William Hill Casino

William Hill for long time has been in existence offering betting services through their land-based betting shops. Thanks to the internet, they decided to showcase their services to the world through their online betting sites. They have led the rest in adopting innovation to their products and working at making their customers every step of the way. With this new partnership we hope to get world class betting services and more features added to the betting platform.