An EBIT loss of 8.8 million euros was experienced by the end of 2015 by the bookmarker mybet Holdings SE; this was according to Frankfurt Xetra. This came shortly after a full year loss of 500, 000 euros in 2014. A tremendous decline in player involvement in the German bookmarker had been witnessed throughout the financial year of 2015. The online sports betting club also witnesses a downfall in the gambling activities which totaled from 100 million euros in 2014 to 95 million euros in 2015. A depression of 1.5% in net revenues totaling to 69.2 million in 2015 from 70.4 million was witnessed.

A profit warning was issued to investors in 2015, where they were warned of the possibility of over a million euros loss by mybet holdings, in its entire business year. The owners of mybet holdings responded to the losses by saying that the previous year (2015) had seen vital changes in the bookmarker, since it was busy applying the product and company strategy, where a new IT platform was assimilated in the holding. To resuscitate its customer reputation the operator is in the process of reforming its online casino and its sports betting strategy.

The owners of the holding promised to oversee an 8- 12% revenue increase in 2016, where EBIT increase will also be witnessed. This will be possible through the recent established cost- saving platform and approach. Zeno Ossko, who is the CEO of mybet platform, stated that the 2015 financial year had a lot of challenges, but promised that the challenges were being handled by the new IT platform, and that future profit gains would be witnessed in the coming years by the customers. He also said that the platform aims at providing the best customer services throughout. Players were also encouraged to make use of mybet sales channel, through the use of one major gambling account; the company has overseen the transfer from online sector to retail business, to help in re- gaining customer confidence.

He is positive that the 2016 financial year will be much better.

Most bookmakers are being faced by tough moments in the betting industry. William Hill has been struck by a total of £23 million total taxes in the Q3 of the year. The firm claims that this has been attributed to the absence of World Cup football as well as the incorporation of fresh betting levies by regulators.

The news comes after William Hill claimed that its total profits went down by 39pc for three months until September whereas its net income fell by 9pc. This resulted to a £23 million tax levied to the firm in the third quarter of the year.

William Hill added that it is facing antagonizing moments of the year as compared to this time of the year in 2014 when the firm enjoyed additional income that resulted from the football World Cup in Brazil. The company also added that the resultant tough rules on betting and its levies has attributed to their drastic profit fall with an increased tax payment.

The Chief Executive of William Hill James Henderson claimed that he believes all will be well and by the end of the current fiscal year, his firm would oversee a rise in its incomes. He continued to say that they expected the Q3 to be tougher enough since with no World Cup being played and the introduction of new regulations. The current quarter also faced a deprived outcome to various betting retail bases of William Hill with the US and Australia most notable. This led to a drastic decrease in shares by a whooping 7pc to record at 321.3p the lowest in the last 16 months.

Last April, the incorporation of the over £50 bet across all gaming machines commonly termed as fixed odds betting terminals was also a fundamental factor to the fall in the FTSE-250 company.

An analyst with Cenkos Simon French denoted that the less strong weak margin was the main reason as to why the performance was below par unlike many had anticipated. The consolidation wave that was experience in the betting industry played a bigger role in the income subsides by William Hill.

As this happens, William Hill main antagonist Ladbrokes and Coral are undertaking a strong association worth £2.3 billion whereas Bwin.party agreed to assimilate Sportingbet-owner GVC for £1.1 billion.

Despite £2m bill by the UK’s Point of Consumption Tax as well as marketing raise in Italy, 32Red has had a fundamental performance. The firm claimed to have immersed EBITDA of £1.2m in the initial six months of the year in comparison to the £2.3m in the H1 of 2014. Profits before taxation dropping to £100,000 from £1.2m. Nonetheless, the Total Net Gaming Revenue sprung to £18.6m from £15.2m.

Ed Ware the CEO of 32Red claimed that he was pleased to announce a glorious revenue increase to his firm in the first six months of 2015 fiscal year which saw the NGR rise by 22%. This performance was evident due to its bold new brand with many clients to their name as well as marketing profession from the driven investments. The business also saw the rise EBITDA by a whopping 57% which sees a strong business momentum.

32Red initiated its products in the Italian markets in the initial half of the year which in turn brought in an increment of 67% of NGR to £0.9m. Consequently, a total of 4,285 new clients were recruited at the period compared to 3,084 in H1 of 2014 and thus bringing a total of 8,443 active players.

The company claimed that the investment growth in the Italian markets has been a positive one but there still calls for some actions in the player and revenue growth sector that has lagged behind. This lag has been attributed to the low quality casino games offered in Italy as compared to top class games in the UK market.

A business analyst at Edison Investment Research Jane Anscombe claimed that she saw some potential in the market growth of 32Red. The mobile gaming incorporated by 32Red has been fundamental for it has contributed 40% of all the total incomes. This has increased the EBITDA by 57% to record at £4.2m before taxation.

The 32Red management is confident that their firm will meets its objective of x10 the EV/EBITDA. The firm has clearly showcased that a group which is managed properly can deliver awesome revenue, cash flows as well as adequate dividends in the current POC world.

Fortuna Entertainment a betting operator based in Eastern Europe has reported to have suffered a huge loss of 47% in its net profit to record at €4.8 million as opposed to €8.9 million recorded in H1 2014. The main reason that has led to this loss has been attributed to the drastic fall in its group operating margins to record at 10.4% from 18.5% of H1 2014. This has resulted from being smacked by inauspicious sports outcome during the month of March.

In the initial six months of 2015, its incomes fell drastically by 5% to record at €46 million as a result of betting decline in its main fan base Czech Republic. Moreover, it can be remembered that moments earlier, the government of Slovakia had cancelled the online handling fees which affected Fortuna.

The company had a glorious year of 2014 where revenue had rose up and mostly due to the presence of the FIFA World Cup. However, vertical replicated a 6% loss to record at €42 million as compared to €45.5 million recorded in H1 2014.

Despite the fact that this company oversaw a 23% betting increase to records its total earning to €411 million, the aspect of sustaining its operation performance was not evident which if it happened would have shown an increase in core market taxes as well as the operational costs.

Fortuna recorded an increase of 9.7% in the total operating cost in the initial six months of 2015 to record at €37.1 million as compared to H1 of 2014. The recruitment of several staff members by Fortuna development of its cost would be crucial as it tries to mould its future corporate growth.

Per Widerstrom CEO of Fortuna Entertainment claimed that this performance will not affect their year set goals. The outcome was as a result of higher rate of demand on online sports betting, the live streaming offer as well as the eradication of online betting fee in Slovakia. He added the comparing year and another has been affected by the absence of any global sporting event. For instance last year, income for Fortuna was much higher since there was the FIFA World Cup in Brazil unlike this year where no major event is taking place.

It has been reported that Germany sports betting operator mybet has been faced by a gradual decrease in its SE H1 2015. This has been subject to the decrease by the number of players involved in the curriculum. Though there was an increase in group revenue which went up by 5.5%, the resultant had no any impact on the earnings and profits which oversaw a loss of €238,000 which prompted the firm to incorporate changes over the period.

The several changes that were incorporated were meant to be crucial in the transition of the company in a nearby future in terms of its growth. This would be achieved by the means of putting in place channels that are cost-intensive as well as insertion of good life time revenue for players.

In addition mybet was also hit by a drastic decline in the digital operating margins which fell down by 2.3%. It was noted also that company had overseen the fall of its active clients which fell by a whopping 10%. The number fell from 127,000 in the H1 2014 to current 114,500. This was shocking as the firm had an average active player of 21,000 every month.

However, despite all these downfalls, the company claimed to have recorded little increase in various sectors. It was said that the mybet had a drastic increase in the mobile operation activities which went up by 387% in revenue during the Q2. This has been seen as the key factor to the development of mybet.

The new mybet CEO Zeno Ossko who took charge in July from Sven Ivo Brink claimed that there has been a higher rate in which people win and has resulted to a higher payout to the winnings. This was followed by a downfall in the lower hold margin to 18.9% from the previous 19.9%. The two aspects led to the bad development in betting stakes that had negative impacts on the earnings as well as revenues. Profitability expressed as earnings before interest and taxes (EBIT) was hit by pressure from these two factors.

He concluded that this year the company will be focused mainly on the issues pertaining both the customers’ service delivery and their perfect products rendering.