The TLCBET brand has been having an extremely strong and loyal customer support from China. It is one of the leading Asian betting and gaming operator that has been offering a number of online sports betting and casino games. It is well known for innovation and approving various marketing strategies. The Asian betting operator has then come out and announced that it will be the official betting partner of Middlesbrough for the 2016/17 FC in the Premier League season. The ‘Boro’ betting partnership has been confirmed by the TLCBET marketing. This came before the start of the English Premier League due to start this weekend.

Middlesbrough will be taking on Stoke City. The Middlesbrough’s Riverside Stadium has a capacity of 34,000 and this will oversee TLCBET promoted through the stadium by the betting partnership. TLCBET has a vision of expanding its profile in the highly competitive UK betting market. This is causing it to receive further match day high brand visibility placements. TLCBET is taking up Middlesbrough betting partnership as its second football sponsorship. They had launched their brand last year in the UK and did this as the official shirt sponsor of West Bromwich Albion. Mick Chong who is TLCBET Brand director was delighted to be partnering with Middlesbrough Football Club.

He also added that he was prepared to embark on a new season as the Premier League approaches. He added that he had confidence that the Boro brand would successfully be promoted in Asia. TLCBET would be put on the global stage and through this they would easily associate with fans from all over the world. He said that he is expecting a very great season.  Lee Fryett who is Head of Partnerships stated that they were happy to be welcoming TLCBET as the official partner of Middlesbrough Football Club. He added that the partnership would enhance their reputation back in China. TLCBET brand will be able to appear on the official club website and social media channels that will be on the pitch-side of LED advertising.

Middlesbrough fans will be able to receive tickets of Hospitality and general admission for the various games at the Riverside as part of the on-going promotions.

It is on the first day of July that Liverpool FC welcomed BetVictor as their main partner in a deal that is to last for three years. The three seasons deal would  boost Betvictor’s presence on the international sports arena since Liverpool FC is a well-established football club in the English Premier League and also other leagues having recently made it to the Europa League final thus pulling more fans to its side and maintaining the already existing ones.ne

Due to the partnership, BetVictor will become the club’s Global betting partner and also its training kit partner. Anfield will never be the same again for the three years as the firm is expected to imprint its branding. The Reds’ fans also have reasons to smile since through the partnership Betvictor would create unique offers for them for instance, if the club wins the Premier League in the 2016/17 season, the firm is offering its new customers an odd of 50/1. The existing customers would enjoy 4/1 if the club wins any major trophy.

Both BetVictor and Liverpool FC are looking forward to working with each other with BetVictor seeking to engage and excite Liverpool’s’ incredible fan base and eventually realize its growth plans. The club is also expecting that its fans around the globe would be given unique offers and content by the firm.

The Snookers’ ‘The Masters’ tournament’ title sponsorship has been extended for another three years. This is according to the Isle of Man online bookmaker, Dafabet which came forward to give the announcement. The Triple Crown tournament which has been sponsored by Dafabet since 2014 will be featuring a winner’s prize of £200,000. BBC Sport has been covering the Masters which has one of the world’s top sixteen players. The players will be competing at London’s Alexandra Palace (January 15-22) and will be among snooker’s most viewed competitions.

The Dafabet is going to be promoted all over Alexandra Palace on quality visibility placements. This eill enable it maintain its title sponsorship. Barry Hearn who us the extension World Snooker Chairman came forward to announce the sponsorship and said that they were glad that Dafabet was a part of them for the next three years at Masters. He added that they had been with Dafabet for a total of seven years and they had not disappointed when it came to supporting snooker. He also said that they were very well represented on TV and very many clients were in support of the brand.

Barry also said that he and his team members looked forward to working with them in the tournament which would be held in 2017.Dafabet Masters is a world class treasure in the snooker calendar and players and fans love it. Players are fighting to secure themselves a position among the top 16 in the next six months at Alexander Palace. Barry said that fans should make sure to secure themselves a ticket since many sessions seem to be sold out. He also said that he was campaigning for the unity of Dafabet and Masters, even though they had already has the title sponsorship for the 2017 tournament. He wants to prolong their deal so that they can take part in the significant sporting event.

With Dafabet and Masters working hand in hand for the next seven years they are sure to meet their aim. He lastly stated that World Snooker was exciting to work with and he was thrilled their partnership was going to be extended for the next three years.

Most betting firms have tried to make them popular to many clients across the globe via a number of ways. Sponsoring major event or major teams are one of the many ideas that these firms have incorporated. The Unibet has initiated one strategic step in the process. The Netherlands National Cycling Association (KNWU) claimed that Unibet, a renowned European Online bookmaker will be their official cycling sponsors.

The KNWU and Unibet struck a deal that would see the latter being the main sponsor of the Netherlands cycling for four consecutive years as from 2017. This comes after the KNWU unveiled their team jersey that is orange in color with six green dots that symbolize the main logo of Unibet.

Nonetheless, the official confirmation as the only sponsor of Netherlands Cycling will have to wait as the bookmaker still awaits the decision of the Dutch online gambling market in whether or not the firm should be awarded with operational license.

The KNWU Chairman Marcel Wintels told the national media that he was eager to welcome with open hands the bookmaker into Dutch cycling claiming that this sponsorship was very important in the continuity of cycling sport in Holland.

He said that having to finance the sport is one of the complicated areas where the association has faced. The sport must try to undertake another dimension in coming days as they cannot just rely on their present associates.

The KNWU heads claimed that they were for the position that the bookmaker is in regards to the Dutch online betting market. The bookmaker which has is base in Stockholm; Sweden had earlier stipulated that if given a chance, it would enter the licensed Dutch market under the stipulated rules.

Nonetheless, this has gone astray in the nation as a number of parliamentarians have claimed that the firm must comply with the fixed 29% tax revenue to be forwarded to the government account at the end of every financial year. This seems to be an unfair ruling for Unibet.

There have been questions on whether the online betting agenda will be put in an election during the National Elections for the nation which is scheduled on the 15^th day of March 2017.

For a company to perform better in the gaming industry, several measures have to be activated. Cineplex one of the gaming firm is doing all it can to attracts more clients to its platform as well as maintaining its already acquired clients. With that in mind, the firm has continued bringing more and more gaming advances to its platform. Recently, the company claimed that it had entered into a mutual deal with Sony Computer Entertainment. The two firms are aiming at bringing in national gaming tournament to Cineplex platform.

The deal stipulated that Sony will be the official sponsor of the tournaments in the entire 2016. Being the main sponsor, gratitude’s were awarded to Sony. First, it will be the responsibilities of Sony to come up with the title they think it’s appropriate for the Canadian Championship.

It was claimed that the very initial tournament of the year will kick off on the 16^th day of January. This will involve the qualifying rounds with different players across the nation in online platform. Next up will be respective matches for those who have gone past the qualifying round. These matches will be staged in 24 different theatres as from February. The finals will be held on 6^th March.

The qualified rounds will be staged via online at WorldGaming. This is a subsidiary of Cineplex which was purchased back in September 2015 in a deal worth $10 million. At first, the qualified tournaments will involve a single player version of the Call of Duty: Black Ops III. Its main pool will be worth $50,000.

The General Manager at Sony Computer Entertainment Canada Ryan Hassan claimed that being into partnership with both WorldGaming and Cineplex is a major step in establishing a smooth transpiration of gaming even across the nation. However, it was claimed that all participants to take part in the event must be of 18 years and over. For spectators, each should be of a minimum age of 17 years.

The English second division tier Football League and their main sponsors Sky Bet have decided to sign a three year deal as an extension to their existing one.

Sky Bet has been the main sponsor of the League as from 2013 and signed a three year deal that is scheduled to end in August 2016. However, the new extension deal is scheduled to start from August 2016 and scheduled to end in August 2019. The deal comes to a great advantage to the Football League’s 72 teams who will oversee their income increase drastically.

The Football League has been in existence for a long time with teams in first to third place at the end of every season being promoted to the higher league. Those finishing at the bottom three positions definitely get a demotion to the lower league. The Football League recently claimed that it will change its identity to EFL and with Sky Bet as their main sponsor up to 2019; the league will be entitled as Sky Bet EFL. However, respective names of various individual leagues including Championship, League one and League two will not change.

Richard Flint who is the Sky Bet Chief Executive claimed that it was with pleasure that his company has extended their deal with Football League for another three years. He claimed that it is the durability, the amazing fans and the entertaining clubs that have attributed for the deal extension. He concluded that he was happy to invest in such a competitive league and claimed that they would bring this enticement to their betting clients.

At the same time, the Chief Executive of the Football League Shaun Harvey claimed that the main agenda of the League lies on its future and this case includes the renaming of the League. He claimed to be pleased in the manner in which their main sponsors have faith in them to an extent of extending their deal up to 2019. He concluded that the contract extension is a good way to conclude their competitive year and on behalf of the clubs and other stakeholders, he thanked Sky Bet for their support to date.