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    Betting sponsorships

    Betway to sponsor Tie Break Tens quick-fire event

    Betway to sponsor Tie Break Tens quick-fire event

    Yet again, Betway has announced that it will take the responsibility of being the leading sponsor of the Tie Break Tens quick-fire tournament. This comes barely days after the firm had claimed that it would be the main sponsor of both the Fed Cup and the Davis cup.

    The new event of the Tie Break Tens will be staged on the 5th day of December which will be on a Saturday. It will be held at the Royal Albert Hall. This will form a section of the 2015 Tennis Champions which will be final Tour of the ATP Champions.

    Those who won’t make to the event will have a privilege of watching it live this Saturday on the Sky Sports 3 as from 6pm GMT. This year’s Tie Break Tens will have famous faces with Tim Henman who once held the number one spot in British as well Wimbledon favorite. He will be accompanied by world number 7 David Ferrer.

    Players to take part in the event will have to go through qualifier stages which will be in the Championship tennis with the two best being named to feature in the exclusive finals. Of the six participants, each will be eager to scoop the top spot and walk home with a cheque worth $250,000.

    The Marketing Director at Betway Antony Werkman claimed that he was proud to bring in the victorious players from the Davis Cup to the Tie Break Tens. He continued to say that the event will be amusing, full of innovations and an outstanding one. This will be a perfect tournament following their amazing success in their previous sponsorship of the Davis Cup.

    On the other hand, the Tournament Director of Tie Break Tens Matthew Pryke claimed that he was happy to have sponsorship deal for their new event to be held at the Royal Albert Hall in London. This tournament will be the first of its kind and its success will boost their hopes of staging it across the globe.

    He concluded by saying that the commitment which Betway has shown especially in the sporting industry would be crucial in any deal they strike with any firm.

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    British Racing groups fights off bookmaker race sponsorship

    British Racing groups fights off bookmaker race sponsorship

    Racing heads with the leadership of British Horseracing Authority (BHA) have joined hands with the aim of eradicating the issue of bookmakers sponsoring racing events, tracks as well as festivals. The effect will come to be not unless these bookmakers pay levy contributions. This move was processed by the Arena racing Group (ARC) and the Jockey Club who have ditched the bookies since they have not been meeting their levy principles.

    The enforcing of the levy acts has been attributed by the fact that a report by BHA has indicated a total loss of £30 million every year by the British Racing which equals to the tax payments. The report also indicated that there is a high possibility of racing contributions by bookmaker from £105 million in 2004/04 to £53 million in 2017.

    Chief Executive of the BHA Nick Rust claimed that British racing has been according millions of people with much needed fun, created over 85,000 jobs as well as incorporating £3.4 billion to the economy. However, the reluctant of Horse Betting levy system to fund them from the incomes generated from the

    The BHA claimed that those bookmakers who have contributed their levy share have been accorded with UK Racing’s ‘Authorized Betting Partners’. They include Betfair, bet365 and 32Red. The bodies have decided on holding the move up to the 31st day of December where they hope to have come up with a substantial solution. All deals conducted at this period will be respected but won’t be reintroduced at any given time.

    Chairman of the Racecourse Association Maggie Carver claimed that the RCA and other associates in the racing and betting platforms are working in order to come up with a Racing Right. Time will be accrued for the well-being of their relationship in spite of the Government welcoming the commitment strategy.

    He continued to add that the RCA and its associates have for long appreciatedthe marketablerelations with stakeholders from betting operators. Nonetheless, it would be fair if there is integrity and fair rendering of levies for the benefit of each stakeholder. The ARC and Jockey Club Racecourses have shown the right procedure to undertake in such a scenario.

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    NetBet Strikes a Deal with Steaua Bucuresti

    NetBet Strikes a Deal with Steaua Bucuresti

    Romanian football giants Steaua Bucuresti has received a huge boost after it was officially claimed that the football club had struck a deal with NetBet a European sports betting operator. Following the legalization of sports betting in Romania, NetBet decided to take this crucial opportunity in making a productive deal with the football club that would see the firm being the club’s sponsor.

    This deal has two main agenda. Initially the well being of players, coaches and the staff for the club will be put on check with the new deal. Nonetheless, signs and posters of the betting firm will posted on the club’s stadium with adverts being made via digital platform for Steaua Bucuresti during match days. This would popularize NetBet among those clients who had little or no knowledge about the betting site. They will be accorded guidelines on how to register with NetBet and this in turn would bring in more revenue for the company.

    According to NetBet marketing, the deal is one of their largest investments ever to be conducted in Romanian soil and that with Steaua Bucuresti forming the highest number of fan followers, following its huge achievements in the Romanian league success would be eminent.

    Steaua Bucuresti had claimed to have received several partnership deals but in the end it opted for NetBet for the firm has shown enormous growth and development in the betting industry as well as their deep knowledge on Romanian football.

    In his speech to welcome the deal, CMO at NetBet Global Alexander Mangaud highlighted that football has been crucial as it forms part of their product with events related to football providing them with a vital section in their income. He continued to say that their main agenda in choosing the industry was not for business purpose only but rather for their passionate in football which would bring together. This passion has been shared by the two parties.

    Mangaud added that the club has been a symbol of the above attitudes and values and this formed the fundamental aspect into which they opted for a deal with Steaua Bucuresti. This would help the two parties’ progress marvelously unlike when they function independently.

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    Dafabet the official sponsor of 2015 World Cup pool

    Dafabet the official sponsor of 2015 World Cup pool

    The upcoming World Cup of Pool has received an extra boost of sponsorship after UK sporting promoter Matchroom sports claimed that bookmaker Dafabet will do the honors and be the Title sponsor for the event during its pool matches that is scheduled to take place between the 22nd and 27th of September at York Hall Bethnal Green (East London).

    Declaration by the Dafabet as the head sponsor comes after the World Cup of Pool enters its tenth successive event and will incorporate 32 two-man teams. Current defending Champions England stands a better chance of defending this title for the third time running having a home advantage.

    This event will be aired live by the Sky Sports UK across the UK and will see also extra coverage boosts to its broadcasting by the ESPN networks in US as well as Latin American nations. Moreover, the tournament will also be aired by other broadcasting networks among them Viaset, Nova TV as well as Showtime OSN.

    According to the Head of Marketing Operations at Dafabet John Cruses, claimed that it was deep happiness that his company was responsible for the sponsoring of the 10th edition of the World Cup of Pool which will be making London comeback. The fact that his firm’s main headquarter is in Philippines, the knowledge about the sport has made them take the sponsor responsibility and took time in wishing all the participant the very best during the York Hall showdown.

    He continued to claim that most of their clients are based in UK and Asia and this has provided them with adequate ground to breed their clients and more so has been crucial in making Dafabet renowned across the globe.

    His words were echoed y Barry Hearn who is the Chairperson of Matchroom Sport who claimed that he was pleased to see Dafabet taking the role of sponsorship in a major Pool event. He added that his successful partnership with the team will be key as they successfully sponsor the event and this will also be fundamental as the two work closely in modelling their future association. The stage is already set by the host nation who are also the defending champions.

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    Coral is now on a in a partnership with Leeds United which marks their 4th football betting partnership

    Coral is now on a in a partnership with Leeds United which marks their 4th football betting partnership

    In attempt to maximize profits, bookmakers have a tendency of making themselves more popular to the world to attract more clients. In that case, Coral betting company has claimed that it has entered yet another deal in 2015, this time with Leeds United from England. The deal stipulated that Coral will be the official partner of the York based club and the club will be the official betting associates.

    Stipulated under this new deal, was that come the whole of 2015/16 season, Coral will be the main sponsor of Leeds United’s North East Corner Stand. This comes as the betting firm added that it would also incorporate the club in its betting business.

    The deal also gave the club the duty of making sure that its associate betting firm will have its services being made public throughout the Elland Road the official stadium of Leeds United with a capacity of 37,000 during match days. It was added that the betting company will have access to premiums from the club’s digital as well as social channels.

    Matt Prevost who is the Brand Director at Coral claimed that it was his pleasure to be involved in such a deal that involved a bigger, respected and of higher stature club like Leeds United. He further promised the loyal Leeds fans that his company would provide them with the best services on football betting and it would not matter whether betting will be made via betting shops, online or via mobile. He concluded by wishing the Club, coach, managerial team as well as players the very best in the England Championship this season.

    Massimo Cellino the owner of Leeds United on the other hand claimed that their deal with Coral the leading betting firm across the globe will provide his club in taking a step further in its prospects and winning mentality. He was eager to join hands with Coral for the current season which would lay a foundation for the upcoming years of partnership and great success.

    Leeds United becomes the fourth club to strike deals with Coral. The others are England top flight teams; newly promoted Norwich City, Everton FC as well as Newcastle United.

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    Betfair signs European Betting partnership with Arsenal FC

    Betfair signs European Betting partnership with Arsenal FC

    This season Betfair has been on the brink of familiarizing itself to the public across the globe. It is only last Saturday that the betting company was yet involved in a third deal this time with London giants and Community Shield and English FA Cup winners Arsenal. This forms the third club in the English Premier League season 2015/2016 that the betting firm has strike deal with.

    Stipulated in the deal which was struck moments before Arsenal took over London club rivals West Ham United, the Gunners as they are commonly referred to would have posters of Betfair across their 65,000 seat stadium The Emirates. Moreover, the company will have its name and products being advertised across all digital platforms at the stadium during match days. These adverts will be advertised across the LCD match panels.

    The betting company also had previously struck identical deals with two English Premier League teams; Sunderland FC as well as Leicester City who avoided relegation on the last day of last season’s action.

    Vinai Venkatesham who is the current Chief Commercial Officer for the gunners claimed that it was all happiness and respect to have such an amazing deal. He added that they would welcome Betfair into their football platform and this would provide a greater chance in renouncing the popularity of both the club and the betting company. He added that he was eager to work closely with Betfair in making sure that the two have a full engagement with Arsenal fans across Europe as well as paving way for the provision of Betfair innovative services and products which they would readily access.

    On the hand, the Head of Media, Sponsorship and PR at Betfair Stephen Mault claimed that that his company was excited to have struck a deal with one of the Europe’s powerhouse that has a large number of fan base. He added that this deal will bring with it a variety of amazing new products, unique offers as well as promotions that would be guaranteed to fans throughout the season. He concluded by saying that this will be an exclusive moments where the two partners will have a strong relationship together with their loyal fans.

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