Express Newspapers consisting of Northern and Shell UK news publishers have partnered with industry content and platform provider Gaming Realms. They have agreed to have a social games and real-money collaboration with the provider. Two new online gambling sites; Express Wins and Star Wins will be launched by the Express Newspapers’, Daily Star and Daily Express. This report was given by Gaming Realms officials who confirmed the partnership.
Bear Group, Gaming Realms’ real money gaming division will provide the UK gaming websites. They will as well maintain and operate Express Newspaper gambling entities. There will be advertisement that will be supported across all media networks by the Express Newspapers’ print and digital entities. The Gaming Realms governing officials said that the partnership would run for a minimum period of three years. This will be on a revenue share agreement basis. Patrick Southton the CEO of Gaming Realms commented on the agreement.
He said that it was a very good idea for the Group to sign the deal with renowned UK newspaper businesses. He added that the partnership would unlock a very important source of revenue and also increase chances of future partnership deals. This would happen if the collaboration with Express Newspapers was successful. This came shortly after Gaming Realms Plc operator entered into a partnership with Ayima specialist agency which is known for digital marketing.
This partnership will see Gaming Realms give control of media performance and buying marketing of QuickThink Media Limited to Ayima. With this partnership, Ayima will be shown to act as the leading online marketing agency. They will also act as player acquisition agencies for Gaming Realms brands and assets. Gaming Realms will have control of about 10%in terms of shares.
This article is published in: News
Tags: online gambling, UK
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