Back in the 1970s Super Bowl week used to experience very little attention, Jimmy Vaccaro who has witnessed four decades as a Las Vegas bookmaker explains. He was very astonished to witness massive crowds of people buying tickets for the Super Bowl game in February and March. The sports betting figures in Nevada was at $2.4 billion in 2006, $3 billion in 2012 and then went to $4.2 billion in 2015. The figures are expected to rise to $5 billion in 2016. The senior research analyst for the Gaming Control Board, Michael Lawton said that the $5 billion estimate would be very much possible with the way things were being witnessed. He said that the sports betting in Nevada was growing stronger each day, mobile phone applications and mainstream media being the major contributors to the growth.

Sports’ betting in Nevada is being aided by various factors including mobile apps, convectional and social media interest, the increase of in-game and proposition gambling fantasy sports’ popularity, the Las Vegas book advancement and the increase in some of the economical and societal factors. In the recent years, the great gaming events have been attracting so much attention. From the Super Bowl games, the NCCA Tournament and the great fight between Floyd Mayweather Jr. and Manny Pacquiao. This was backed up by Matthew Holt who is the president of CG Technology sports books. Even though some of the sports betting activities such as Pinnacle are being held in America, the average person cannot wager using a credit card.

The amount of revenue generated by these underground bookmakers in the U.S is up to $400 billion. Nevada is becoming quite popular with revenue of up to $5 billion. This has been attributed to advances in technology with CG Technology and William Hill sports leading the way. The mobile phone app also increased the number of people who engage in sports betting. Vaccaro added that over 100 customers signed up for the mobile application during the NCCA Tournament. This was also backed up by Jay Kornegay who is the Westgate sports book director. In the recent times, finding a sports book with no mobile app is very difficult. According to Roxborough in the late 1990s sports books were facing challenges from casinos but this has changed.

Sports bookmakers are becoming quite noticeable in the sports betting areas in games such as baseball, golf, hockey, and military games. The state gaming rules are also slacking to elevate sports betting. The Senate Bill 443 was also signed thus allowing business premises in Nevada to allow investors to place bets in behalf of investors from all over the world.

The National Institutes of Health backed up the idea of the N.F.L agreeing to contribute tens of millions of dollars to concussion research as they saw this as an opportunity of reducing the permanent effects of head injuries on players. The N.F.L agreed to this decision back in 2012 and they agreed to have no control over how the funds were to be used.  However, the N.F.L officials were overly corrupt and tried all means of hiring their own doctor according to a congressional committee which released its research on Monday. The N.F.L denied these accusations in a statement carried out by Democratic members of the House Committee on Energy and Commerce.

The N.F.L has a long history of trying to mishandle concussion research which goes way back to the time when they first decided to follow up on crisis by using faulty information to come up with various studies. According to Dr. Richard Ellenbogen’s research in 2013 who proposed to carry out the research on how the funds were being used and later on petitioned to dishonor the findings of Dr. Stern who had initially being given credit on that work. Nothing much has changed over the last years, Dr. Elliot Pelliman who was the leader of the league’s concussion committee is still present though his work was dishonored since his study was suspicious and he never came out to support the permanent effects of head injuries on players.

Recent members of the committee include, Dr. Richard Ellenbogen who discredited the research findings of Dr. Robert Stern, who is a Boston neurologist. Others include Representative Frank Pallone Jr. of New Jersey who supervised the study and accused the N.F.L of trying to negatively influence research that they agreed to fund and then leave the rest to the research team. According to Mr. Pallone the disagreements between the N.F.L and the N.I.H arise due to the attempts made by the N.F.L to interfere with the research conducted on life-long effects of head injuries. ESPN were the original reporters of the results of the study, and also critiqued the Foundation for the National Institutes of Health for failing to adequately defend the relationship between N.I.H and the N.F.L.

The Major League Soccer franchise has been an obsession for the San Diego football fans. The dream may still be a long way off but another edition of skilled outdoor soccer may be coming soon and this set position for the MLS found in San Diego. The United Soccer League which is one of the famous skilled leagues in America is looking for ways to put up a development license in San Diego. This is reports according to various sources close to the USL. The upcoming team may begin playing as early as April, 2017. However, the NSL is not yet ready to make known the new team present in San Diego but is willing to make its presence felt in America’s greatest City.

John Griffin who is the President of Communications for the USL said that San Diego is a growing market with a millennial population and a very great interest in football. He added that the USL success foundation is made up of three central doctrines which include; strong local ownership, a striking market and the strategic plan for a football-specific stadium. With the three core values at hand the soccer teams and the league will be headed for long-term success. The first two core beliefs will be easy to fulfill since San Diego has always being among the top markets for World Cup Soccer positioning. It also has a very supportive team of fans. The Tijuana Xolos of Liga MX Club is also a strong supportive fan.

San Diego witnessed the National Premier Soccer League playing earlier in the year. The Albion Pros SC and the North County Battalion are both benefiting from the successful opening seasons on the fields and in the stands. The sticking point may be the third part of this equation. There have been discussions with the University of San Diego to allow the USL play home matches for the start of the start of the season at Torero Stadium. The November 2016 elections is a major focus by the USL league and is also a new Downtown stadium for the San Diego Chargers. However, the USL will only be able to occupy the stadium when Chargers move out of Mission Valley.

The USL may decide not to travel to San Diego due to the stadium obstacle, but if they do come, the MLS will be following soon enough. There are several partnerships with Major League Soccer franchises. The Orlando City is the representation of the potential San Diego Franchise which would follow at a close rate.

The horse racing event did not go too well on Saturday. It was to be the 141^st racing of the Preakness Stakes which was to be held on Saturday. Nyquist who is a recognized champion was to try his best to retain his record in time for the Triple Crown race at Belmont which will be held in three weeks’ time. At 6:45pm past the racing time the media sent out alerts that there were two dead horses in the first four races. This came shortly after the Ethical Treatment of Animals announced about the two deaths. Roy and Gretchen Jackson watched Barbaro one of their horses suffer a broken leg and later get euthanized after eight months in the Preakness Stakes and another one who also broke their leg in Pimlico’s turf course and then put down immediately.

Homeboykris who is nine-years old came first in the first race and later collapsed and died after suffering cardiovascular failure. Preakiness has been mentioned twice in 2016 by the National Public Radio website, in Kentucky Derby and the other on Saturday. Links were also available on Twitter and Facebook which talked about horse injury. People were for the idea of cancelling the Preakiness event, with the argument that it was not very safe. The morning after the race, Keith Desormeaux who is the trainer of Exaggerator was asked whether he was okay running his horse even though he was aware of the consequences.

It is risky trying to run the horses at this particular moment after what happened to Homeboykris who was a nine-year old horse and who ran 63 races, and won four of his last six races. His recent owner had wanted the horse to retire safely after his racing days were over. Pramedya who was a four-year old and owned by the people who bred her had only run five times and won twice. Unfortunately, the reports on horse fatalities are not really concerns about the animals’ welfare but a way of making news, especially if the animals suffer during major competition events. News reporters rarely report on safety measures taken on racing grounds.

Media is supposed to cover great animal events such as horse racing, rather than focus too much on tragedy. They should be able to dig deep and ask meaningful questions and also make sure the horses involved in horse racing are well taken care of.

The BMW PGA Championship will be taking place at Wentworth this week. This is a place that has been entirely associated with great and amazing things. The Ryder Cup which took place in 1953 was an amazing competition where the Americans squeaked through by a single point. This was followed by Ben Hogan who made his last challenging appearance in the United Kingdom and they partnered with Sam Snead to claim the Canada Cup for the United States. The World Match Play Championship was brought in 1964 and was designed by Mark McCormack who is the International Management Group founder and was invented for Jack Nicklaus, Arnold Palmer and Gary Player. The three played one of the most unforgettable matches.

There have been great matches that have taken place at the PGA which has been held at Wentworth every year since 1984. With various players taking part in the matches such as Seve, who beat Colin Montgomerie in 1991, according to the Golf Channel specialist Frank Nobilo, the PGA remains the most important event on the European Tour. If the Open Championship was overlooked the PGA remained the biggest week of the year. The fact that the event occurs once every year at the same place adds to its importance. It is an event that almost everyone watches on television, and great events such as when Bob Charles won the World Match Play in New Zealand.

However, not much will be expected from the tournament expected this year, there is a shortage of crew members in the European Tour’s flagship event, such as officer material. Roy Mcllroy who is the new Irish Open Champion will not be expected on the PGA on Thursday morning. Sergio Garcia, HenrikStenson, and Justin Rose who stated his absence on a late notice will also be absent. Ian Poulter who is the Ryder Cup hero has been known to dislike the course, which also includes the three-time major winner, Padraig Harrington. Paul Casey has also chosen to stay at home. South African players such as Branden Grace, CharlSchwartzel, Louis Oosthuizen and Els who is the course re-designer will be absent.

The event holds so much importance and the absence of such great players is quite a shocking situation. Nobilo says in order to counter this problem there needs to be more cooperation between the PGA and European Tours.

A research was done and it was found out that Unibet has gone high up the ladder faster than any other betting company ever. Over the last few months its cost and effective control has been rated as one of the best. A research undertaken by commercial enterprise organization has enabled Unibet to be awarded as one of Malta’s top employers. Unibet was listed best betting operators in the Malta Division earning position of best in category.

Several factors facilitated the firm to be chosen as the best betting operator. Various factors were considered such as the development of employees. This was to find out how Unibet members related with each other. Leadership was another factor which was put into consideration. This aided to check how leaders related with the workers. Their leadership qualities were looked upon and found to be quite splendid. The third factor was human resource structures. Policies made the fourth factor. The research team evaluated Unibet`s  policies and found them to be quite amazing as they were strict but precise and good for a serious company ready to do any job. The last thing to be considered was team building and the well being of every member in the organization. Employers were found to engage in everything together, no matter how hard or simple any matter was it was handled by everyone as crucial.

The officials performing the research from the `Business Leaders Malta` explained that the study taken was aimed at showing ways and conditions in which employees worked best. To add on that the environment which the employees worked in was discussed. The aim was to enable them figure out if the environment would aid the employees reach their full potential or not.

The officials at Business Leaders were mesmerized as they realized that Unibet had achieved everything they were looking for. As they won the `best in category` title, Unibet joined top Maltase employers. This includes the Microsoft and Browns Pharmaceuticals. 11^th May was the date Unibet was awarded the `The Business Leaders Malta`.

Unibet has been searching for a new European creative lead for so long. The search started on December 2015 when Unibet requested European agencies to manage the affairs searching for a new advertising campaign among the Europeans. Unibet took its time searching for a good company which would make them thrive in this business, a company that will bring forth good results. After searching Unibet found one agency which suited all their desires. They announced Karmarama as the winner of its accounts.

Karmarama is an independent marketing organization. For now, Albion which was the previous company Unibet worked with decided to end its joint with Unibet. The move was mutual and all the parties involved agreed to the terms. Basically, Albion decided not to re-pitch theirs ongoing services elaborating more that both parties had decided on a change to the creative direction.

Karmarama`s first assignment will be the launch of Unibet`s `online` series. The launch which everyone is anxiously waiting for will be on June this year. The campaign will be made available on various markets. Nevertheless it will feature on very many popular international sports personalities.

Kream who is a production specialist based in London will directly be the one to produce the June `online series` on June. The Head Of Brand at Unibet who is Alison Sams commented by saying that the reason they decided to choose Karmarama was due to its untraditional approach to advertising. He also added that the firm matched Unibet`s “By players, for players” motto. He concluded by saying that Karmarama has god officials with great attitude toward work and Unibet is privileged to work with such a focused firm.

Jon Wilkins the executive chairman at Karmarama said that Unibet is ready to work with their customers and are very happy to work with everyone internationally.