‘QuickCall’ feature has been dropped by Ladbrokes Australia following pressure by the United Kingdom operator that forced the bookmaker to drop the in play-betting service based on an investigation on breaches in gambling laws that is currently underway by the Federal Police and (ACMA) Australian Communication & Media Authority.
William Hill, Bet365 and Ladbrokes Australia are the top three leading United Kingdom bookmakers in the market. Ladbrokes Australia will however be forced to withdraw the feature in its digital platform. But at the moment there is no response from the bookmaker on the matter and the actions they would take on it.
ACMA also made a statement that all Australian broadcasters and media channels will no longer be allowed to make advertisement on the controversial feature until the case at hand has been sorted out. Thus advertisement for ‘the call’ will be removed off the air. The feature was first launched by Ladbrokes Australia and William Hill in the month of April. Since its establishment it has brought controversy mirroring other live betting functions as it enables customers to be able to connect to team markets all through a microphone.
Other bookmakers in the UK have said that the mechanism they use is under the Gambling Act Provision of 2001, where the wagers by the customers are only processed if the customer approves of the selections they have made. ACMA responded to this by posting new guideline that the call feature did not involve other service providers that has customers using the normal telephone services which is a requirement according to the act.
In this month the ACMA proceeded to pass the investigation to the Federal Police with claims that it was a breach to the laws of the nation and they were the right force to handle this as the communication agency could not advise on the matter. With this the UK bookmaker will therefore be forced to drop the feature that it offers to its customers until the matter has been sorted out.
This article is published in: News
Tags: ACMA, bet365, Ladbrokes, Legislation, William Hill
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