The board of William Hill has accused the Casino operator Rank Group and the online gambling company 888 of undervaluing it. This led the bookmaker to decline a £3.3bn takeover bid from the two companies. Casino operator Rank Group and the online gambling company had made a proposal worth 364p per share. Combining three businesses into one group significantly increases risk according to William Hill. Citi Group and Barclays advised William Hill against accepting the offer. The deal requires an estimated amount of £2.2 billion in refinanced debt in order to complete the deal.

The bookmarker’s chairman, Gareth Davis stated that the merger undervalues William Hill. He also said that the proposal does not reflect the true value of the business. The risks likely to be experienced from the three-way combination include integration risks, risks of materially increase leverage and execution risk. He also stated that the group had a very strong team that would foresee the growth of various digital and international businesses. An 888 spokesman accused the bookmaker for making rude remarks after the group stated that they had recognized merger benefits that would increase the proposal up to 408p a share.

William Hill failed to capitalize on an increasing online betting market and they are currently looking for a new Chief Executive. The online business gets about 35% revenues from the bookmarker and has recently been having problems with the functionality and ease of use regarding the use of the website. There has been upheavals in the gambling industry because of increased tax, growing competition and the lucrative fixed-odds betting terminals which is currently on crackdown. This makes the move by Rank and 888 for William Hill among the most recent.  The joined business between Paddy Power and Betfair merging is a FTSE 100 member.

The major question now remains of whether the consortium parties will merger separately or whether Rank and 888 will make a further plea to merge with William Hill.

It looks as if the current superfluity on mergers has not swept off the British Bookmaker, William Hill. Rank Group and 888 Holdings are reported to have reached out to the UK bookmaking jumbo with merging offers. However, despite there not being an official response yet, it is likely that the offers will be rejected o grounds that they lack the value and quality William Hill believes in.

Given the current status of the company, the pressure to concede and merge has been rising day in day out. The sports betting power company currently lacks a CEO and is facing market threats from new competitors. Even so, it appears to be maintaining acceptable business sense.

The company made a general statement on the two offers from 888 holdings and Rank Group where it made it clear that merging with either of these did not appear ideal for the company’s strategic position. In addition, the offers bear no exceptional value for the company’s policy and game plan.

It would be reasoned out that if William Hill signed off the bid, they would essentially from the biggest betting operator in Britain. Their hesitation is premised on the notion that ‘bigger is not always better’. There is what William Hill is looking for but it was morosely not found in the operators of Britain’s top casino and bingohalls.

In the face of intensified competition, William Hill maintains its status and dominance. Following a publication to advance its market value to 3.1 billion pounds, the stock lopped 11%. The corporate worth of both 888 Holdings and Rank Group is only a fraction of that with 844 million pounds and 986 million pounds respectively.

Even so, it is not all merry at William Hill given their recent track. Not so long ago they recorded a low on online performance that saw its two year old CEO packing. The likes of 88 and rank Group major on online performance, therefore to stay ahead, William Hill must up its game. The bookmaking giant has a lead now as it is and hopefully it maintains it by making critically decisive steps.

Greyhound online betting has in the recent seen to improve drastically with this improvement attributed by the incorporation of new technologies. The rise has been evident across the globe with the UK leading the line in the number of punters involved in Greyhound betting.

This radical growth has called for actual global launch of the Greyhound betting by the BAGS in partnership with SIS. The new incorporation of a betting strategy will be played in desktops as well as mobile platforms.

BAGS has been for long led the line in the provision of about 30,000 greyhound races which emanate their base from at least 20 UK tracks in 2015. The fir joins hands with SIS in attempt to bring the most optimistic quality to their operators as they provide the most enticing and top class quality ever.

The main purpose of SIS will be the provision of picture forms and interactive data that will be readily available globally to all bookmakers via the SIS patented Stream streaming platform technology.

The chairman of SIS was happy to be behind the launching of a global British greyhound racing to all bettors on the planet that will have the opportunity to form a basis of interaction to all the products offered.

The greyhound racing is deemed to have a great impact not only to the racing itself but also to all participants. As an online business, it is claimed to bring in the validity, notoriety as well as appeal in the global market. This comes due to the fact that greyhound racing has already found a permanent base where it can incorporate all its entities with bookies such as 888 Sport, bet365 and William Hill Sports having the welcoming hand.

The growth is inevitable since both SIS and BAGS have incorporated a new form of technology that will be crucial in the functioning of the system. Live video streaming will be one service that would be accorded to the UK populace with the help of At The Races. This would in turn bring more patronage, betting activities as well as income. There will be several greyhound venues to be set up too.

The newly announced deal that would involve the merging of Paddy Power as well as Betfair have received a warm welcome in the market with Betfair’s shares going up by 18% while those of Paddy Power rising by over 15%. On the other hand, there has been a decrease in shares for both William Hill and Ladbrokes.

A writer Jonathan Guthrie of the FT Lombard column claimed that the association is aimed at maximising profits deemed to reach over £5bn. He claimed that both firms have to do well considering their multifacetedintegrations of systems as well as cultures. However, this should not be given so much hope as it may end up like the case that was portrayed by the amalgamation of Quantities Easing which Lombard was giving much anticipation.

According to Cavendish Corporate Finance, there are more deals that are expected to be strike between various betting firms. Among them the Bwin and GVC/888 deal awaits as well as Ladbrokes and gala Coral deal.

Jonathan Buxton who is the Head of Consumer and a partner at Cavendish Corporate Finance claimed that the new merger between Betfair and Paddy Power forms the beginning of other expected deals to be strike by various betting companies. Increased regulations as well as tighter overheads are seen as two main loggerheads that affects M&A. This comes even after the betting business playing a bigger role in UK’s GDP with over £2 billion annually. However, this is not enough as parliamentarians have fought the non-complying betting firms that are based offshore in attempt to evade taxes. He added that to be on the gaining side, the betting firms have tried to make sure that securing economies of scale as well as cost saving is their number one priority.

Jason Trost, CEO and Founder of betting exchange Smarkets, is not pleased with the amalgamation processes and claims that Betfair should stick with its exchange model rather than indulging in other businesses. He added that it is not advisable Betfair to form alliances with antiquated bookmakers but instead should cuddle to the value added. This will definitely bring in short-term shareholder value as well as lack of innovations.

It was reported that 888 an online casino and a poker company that operates under the management of two Israel brothers Aaron and Avi Shaked gave out a total believed to be nearly $1.4 billion to Bwin. However, 888 has recently faced a stiff competition from GVC Holdings Plc. an online betting company that has risen the bid of acquiring the Bwin.party Digital entertainment to $1.55 billion.

Bwin who allegedly puts itself on sale last year was first involved in a deal with 888 online casino and betting firm who gave out 900 million pounds to acquire Bwin’s stock at the beginning of the month.

This deal was placed in the M&A activity in the market and this is expected to be a routine as various companies tend to expand themselves as a way to increase their chances of funding their technology and markets.

GVC has overdone 88 as the firm offers 122.5 pence each share from which 25p would be in cash form while the rest would be in GVC shares. This surpasses 888”s offer of 104.09 pence by a stunning 18%.

Reports from Bwin claimed that they were putting into consideration the new offer that was tabled by GVC and would make an official statement soon. Its selling comes after it was evident that there was a great decline in the regulated poker markets based in Europe. The company was initiated when online poker group PartyGaming and sports betting group Bwin merged in 2011.

Analysts at Panmure Gordon claimed that it would preferably for GVC to acquire the firm as stakeholders of GVC will have a 10% premium and this would be more than that offered by 888. GVC on the other hand claimed that it would push for the deal following its loan acquisition of 400-million-euro ($440 million) from Cerberus Capital together with its fresh incorporated shares. It also has a backing of Amaya Inc. its partner based in Canada which would give in 908 million pounds towards the deal.

Moreover, an additional 150 million pounds would be raised via its equity placing to an endowment reformation costs and refund the existing debt of Bwin.party. Despite it being a third of market value in comparison to Bwin, GVC believes that its cost benefits would raise up to 135 million every year come 2017. During the London Stock Exchange markets, Bwin’s share rose up by 2.3% to record at 111.1 pence while that of GVC decreased by 0.5%.