Advertising has been the key factor that popularises a betting company to the world populace. To have more clients, a betting firm should incorporate the real nature of their enticing products in the adverts. These adverts should be made on various platforms which are assured to have a higher number of viewers or those that are easily accessible to everyone. With the attempt to fly in the face of the various tendency of promotion of the cashbacks as well as deposit offers, Betsafe (Betsson AB subsidiary) one of the European sports betting operator has initiated its new version of European multi-content advertising program that is referred to as the “No Bullshit Betting”

According to Betsafe, this new advert would be play bigger role in the execution of a sincere message to its royal clients. This comes as a study conducted showed that clients have had the condescending with many bookmakers having a stronger advertising mode.

This new program can be traced back from the Gothenburg coporation that is based on the creativity agency CP+B Scandinavia. Its main objective would aimed at broaden its horizons on the Betsafe’s brand which would suit the decidedly drenched European sport betting market through the creation of sincere messages to clients.

The creative director at CP+B Scandinavia Markus Lindsjo claimed that their main aim is to convey the message to various global clients even those who are claimed as statistically average. This would include the self-proclaimed outliers. These outliers would have the chance to prove the products from the company wrong in a sincere manner and he believed that they (outliers) stand at a poor chance in beating the company.

Jeremy Taylor who is the current MD at Betsafe gave his opinion and added weight to what CP+B Scandinavia strategy had said by noting that it is true that most of the thrilled seekers as well as Ultimate players have been against patronization. Their bright and trustworthy clients therefore have the right to be accorded with honest rendering of their products and this forms the main endeavour of the campaign. Betsafe claimed that it would initiate the “No Bullshit Campaign” to its main markets of Scandinavia, UK as well as Germany.