Latvia’s Lottery and Gambling Supervision Agency (IAUI) has reviewed various services. The European sports betting operator, Betsson which is listed among Stockholm has received recognition to offer online gambling services through the Triobet brand. The final decision offered by IAUI will oversee Betsson’s online resources taken away from Latvia’s online betting blacklist. The IAUI has stated that they would want to put more focus in Latvian gambling services through Triobet, which is a previous Nordic Gaming Group brand company that was obtained in 2012. It has managed to acquire a sturdy following in Eastern European gambling markets.

Latvia in Baltic state has acquired great status for having a tough set of anti-online betting laws and its fight against global operators. Blacklist which is an operator for Latvia has announced to have over 400 European operators. The IAUI has restricted various banking procedures and has limited payments to sites that are considered illegal. The various Betsson AB brands operate in various licensed European gambling markets of Malta, UK, Ireland, Italy, Georgia, Denmark and Estonia. The Betsson operators announced they were happy that their brands and services had been accepted by the IAUI. They also announced they were looking forward to entering the Latvian market under licensed situations.

UlrikBengtsson who is the Betsson President and CEO also commented on the issue and stated that when obsolete legal structures and outdated monopoles are destroyed, there is a likelihood that various favorable conditions for future profitable development will be created. He also stated that they were looking forward to increase the percentage of sustainable revenue by taking part in local licensing protocols at the same time developing strong companies in the local and restricted markets.

In the same note, Latvia based Technology Company; Evolution Gaming has brought about gaming Technology Company Pariplay limited. They have been allowed to run the video-streamed live dealer gaming products. There are various dealer versions of Roulette, Blackjack, Baccarat, and poker through the Pariplay’s Fusion content aggregator network where it hosts over 900 titles from various developers such as Microgaming and NetEnt and other 100 branded and various casino slots.

The recently announced deal that would see the merging of Paddy Power as well as Betfair would be classified as the biggest amalgamation ever in the history of online betting. This deal brings a clear example of how different companies are joining hands with attempt to clampdown governments as they take the centre stage in the betting markets. This has actually motivated other firms to initiate the step in attempt to maximize their profits.

The director to online betting research in Nottingham Business School in England believes that the merging together will expose companies in a vast technology and market scales as they try to push to digital platforms. This will keep the company in a fore front in the current stiff market. The amalgamation between Paddy Power and Betfair comes after the two firms had earlier strike a deal that was believed to be of $9.1 billion.

Warwick Bartlett, chief executive of researcher Global Betting and Gaming Consultancy claims that the ultra-competitive market is calling for its consolidation as various firms try to have an elaborated scale as well as being on the right track from the divides.

There is yet another deal that is on the brink of happening between Betsson a Swedish based firm as well as Unibet Group based in Malta. Several other firms have opted to merge in attempt to ease the burden as well as cost of keeping up with the competitive market. This comes after Ladbrokes claimed that it has acquired Coral group and is on the verge of acquiring Bwin.party Digital Entertainment after it tabled a bid.

According to betting analyst, the 20pc shared by the markets of both Paddy Power and Betfair would be instrumental in creation of the fastest growing business. After the completion of the merging deal, the Paddy Power stake holders will be entitled to a 52pc while 48pc will go to Betfair stakeholders.

His merging which is estimated to have a total of combined €1.2bn would only come second to Bet365’s €1.7 billion. David Jennings, an analyst at Davy in Dublin claimed that the combined product offers will be top in the list among others and this will be a fundamental place to create back their potential.

Advertising has been the key factor that popularises a betting company to the world populace. To have more clients, a betting firm should incorporate the real nature of their enticing products in the adverts. These adverts should be made on various platforms which are assured to have a higher number of viewers or those that are easily accessible to everyone. With the attempt to fly in the face of the various tendency of promotion of the cashbacks as well as deposit offers, Betsafe (Betsson AB subsidiary) one of the European sports betting operator has initiated its new version of European multi-content advertising program that is referred to as the “No Bullshit Betting”

According to Betsafe, this new advert would be play bigger role in the execution of a sincere message to its royal clients. This comes as a study conducted showed that clients have had the condescending with many bookmakers having a stronger advertising mode.

This new program can be traced back from the Gothenburg coporation that is based on the creativity agency CP+B Scandinavia. Its main objective would aimed at broaden its horizons on the Betsafe’s brand which would suit the decidedly drenched European sport betting market through the creation of sincere messages to clients.

The creative director at CP+B Scandinavia Markus Lindsjo claimed that their main aim is to convey the message to various global clients even those who are claimed as statistically average. This would include the self-proclaimed outliers. These outliers would have the chance to prove the products from the company wrong in a sincere manner and he believed that they (outliers) stand at a poor chance in beating the company.

Jeremy Taylor who is the current MD at Betsafe gave his opinion and added weight to what CP+B Scandinavia strategy had said by noting that it is true that most of the thrilled seekers as well as Ultimate players have been against patronization. Their bright and trustworthy clients therefore have the right to be accorded with honest rendering of their products and this forms the main endeavour of the campaign. Betsafe claimed that it would initiate the “No Bullshit Campaign” to its main markets of Scandinavia, UK as well as Germany.

Betsson AB is known to be one of the greatest sports betting sites in Europe. According to EGR magazine, it has been confirmed that Betsson AB pulled out of Netherlands market.

Betsson is the company behind Dutch focused online casino brands Oranje and Kroon. The company told Betsson that they ceased promotion in order to avoid any legal consequences in future as the market will be regulated soon.

Betsson told the media that they want to comply with the regulations and policies that are in the market. Betsson AB brands will not accept players or any bets from IP addresses from Netherlands.

The regulator to this market gave a warning to operators in 2014 that they did not acquire their licenses if they continued offer services to their customers prior to the market regulations that were planned. The Dutch regulator is known as Kansspelautoriteit (KSA).

Betsson AB’s withdrawal came after last week’s announcement by KSA that they were making strong the advertising code through an agreement to new advertising policies with media operators in the country.

There is a build up to new online gambling rules in the Netherlands and this has prompted a couple of betting operators in Europe to withdraw from the market so as to meet with the licensing standards of approval. Some of the operators who withdrew are 888 and William Hill.

About Betsson AB

Betsson believes that responsible gaming is a must. To make this possible, they offer a number os measures that guarantee safe gaming through self excluding activities training their staff and testing their platforms. This has made Betsson to be nominated as one of the most socially responsible gaming companies of the year by the IGA and EGR.

Betsson is working on improving their services as technology advances. They believe it is important to live as their customers do. Mobile gaming is currently at the centre of the gaming industry and betsson is keen to have all their products accessed from mobile platforms. This was noted after their customer base in the mobile platforms grew by 130% in 2014 compared to 2013.

This proves that Betsson are great at what they do and will always work at advancing their service for the better of the players.