Posts Tagged "betting adverts"

Sports betting promotion in Australia to be put on check

Sports betting promotion in Australia to be put on check

Several clubs such as Essendon, Western Bulldogs and St Kilda has signed a deal that would eradicate betting promotion at the clubs and during match days in attempt to curb the influence of sports wagering among football fanatics. These clubs together with North Melbourne, Collingwood, Hawthorn as well as Melbourne Victory has signed the Victorian Responsible Gambling Foundation charter that is aimed at protecting bettors from betting associated hazards.

Stipulated in the charter, no club would allow any sort of advertisement on betting across its stadium. The Responsive Gambling Awareness week starts this Monday with Serge Sardo the chief executive at VRGF claiming that over 140 clubs based in Victoria have joined the campaign.

Nonetheless, having signed the deal, it was evident that some of its members still have poker machines in their locality. For instance, last year more than $22 million was lost by bettors in Hawthorn alone. St Kilda, Bulldogs and Essendon have had poker machines too.

However, Sardo claimed that this movement was not for the eradication of betting in the state but would aim at making sure that responsible and honest betting is conducted across all betting platforms. He added that it has been evident the crossing of the line by advertisement on betting which has reached a point of destroying the livelihoods of addicted gamblers. Nonetheless, he assured that the movement will advocated for responsive gambling in the state.

Minister for Gaming and Liquor Regulation Jane Garrett claimed that there has been an increase in the amount of advertising income by $44.5 million last year to record at $149 million. She claimed that the charter would be fundamental in educating bettors, fans as well as members of the hazards that are associated with betting.

The signing of the charter is accompanied by the opposition of the Labor government who claim that it has cut down the budget by $2 million which they claimed that was a way of underfunding the foundation. Opposition gambling spokesman Russell North claimed that this move has been attributing to the cutting of funds meant to accord assistance to addicted bettors and this is a negative aspect that inflicts more risks to bettors.

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NetBet Strikes a Deal with Steaua Bucuresti

NetBet Strikes a Deal with Steaua Bucuresti

Romanian football giants Steaua Bucuresti has received a huge boost after it was officially claimed that the football club had struck a deal with NetBet a European sports betting operator. Following the legalization of sports betting in Romania, NetBet decided to take this crucial opportunity in making a productive deal with the football club that would see the firm being the club’s sponsor.

This deal has two main agenda. Initially the well being of players, coaches and the staff for the club will be put on check with the new deal. Nonetheless, signs and posters of the betting firm will posted on the club’s stadium with adverts being made via digital platform for Steaua Bucuresti during match days. This would popularize NetBet among those clients who had little or no knowledge about the betting site. They will be accorded guidelines on how to register with NetBet and this in turn would bring in more revenue for the company.

According to NetBet marketing, the deal is one of their largest investments ever to be conducted in Romanian soil and that with Steaua Bucuresti forming the highest number of fan followers, following its huge achievements in the Romanian league success would be eminent.

Steaua Bucuresti had claimed to have received several partnership deals but in the end it opted for NetBet for the firm has shown enormous growth and development in the betting industry as well as their deep knowledge on Romanian football.

In his speech to welcome the deal, CMO at NetBet Global Alexander Mangaud highlighted that football has been crucial as it forms part of their product with events related to football providing them with a vital section in their income. He continued to say that their main agenda in choosing the industry was not for business purpose only but rather for their passionate in football which would bring together. This passion has been shared by the two parties.

Mangaud added that the club has been a symbol of the above attitudes and values and this formed the fundamental aspect into which they opted for a deal with Steaua Bucuresti. This would help the two parties’ progress marvelously unlike when they function independently.

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“Luck is no coincidence” movement initiated by Unibet

“Luck is no coincidence” movement initiated by Unibet

Unibet is a betting operator that has since its initiation grown and expanded not only within itself but also in its outside market. The Stockholm, Sweden based firm has seen its fame spread across the European nations and in the end, the company will have a worldwide public at hand. Unibet has continued to make this possible by striking deal with various firms.

Recently, the firm took over a Malta based betting operator iGame Holding Plc in a deal that was worth €59 million (£41 million). This is fundamental to its revenue maximization given that iGame had recorded income totaling up to €13.7m with the addition of €4.7 million from the H1 2015 EBITDA. Its clients also had risen in the same period with it registering over 75,000 new clients.

With this in mind, the publicity of Unibet has been on the rise and this meant more clients will register and generate more income. To add on this, Unibet claimed that it had initiated a fresh campaign going by the title “Luck is No Coincidence” which would be broadcasted live in all its operators in the market as from October this year.

The production of the campaign has been accorded to UK creative agency Signal in making it perfect. The main purpose of this campaign would be make the public have a deep understanding on the features that are offered by Unibet products and services. This would in turn bring about the clear client experience in the sports betting arena.

This campaign has showed appealing reception to clients in its base nation of Norway and this will prompt the firm printing, digitalizing as well as airing it in TV network in its main client territories in the next couple of weeks.

Unibet UK County Manager Phillip Manzi claimed that he was sure that all gamblers as well as sport fans will have the passion towards this campaign and this would propel forward the consciousness and development of Unibet and the offers awarded by the Sportsbook.

This European crusade will work together with already in existence UK Unibet advert campaign the “Frozen Moment” which was initiated back in April. It will pass through Belgium as it spreads its fame across Europe.

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Fantasy sports betting in Hawaii to be inspected

Fantasy sports betting in Hawaii to be inspected

According to the speaker of the house Joe Souki, Fantasy leagues are form of gambling in that a player has to put in some cash and has a possible risk of losing the cash. He adds that the clarification of fantasy betting should be clarified by the lawmakers who have up to January when they convene to do so. Souki adds that with clear explanation on fantasy league, the participants have the freedom of doing their routine without any fear of being accused by others. When the house resumes, he would try to have a chat with the House leadership on the matter.

The initiation of the one day fantasy sports betting has been evident lately and many clients have signed in websites such as FanDuel.com and DraftKings.com for a taste of it. Moreover, these two firms have spent more than $31 million in advertising their services on TV.

Executive director of StopPredatoryGambling.org, Les Bernal claims that daily fantasy betting forms a base for everyday excitement whereas the seasonal fantasy sport betting is mainly played between workmates or friends.

The 2006 Unlawful Internet Gambling Enforcement Act claims that online poker games are unlawful but fantasy leagues were exempted. It was argued that in fantasy leagues, it is the player’s skill that that wins cash rather than basic luck. Nonetheless, opponents of this have called for mass action by the lawmakers on the subject.

Hawaii Attorney General Doug Chin has not made any comment on the matter and according to spokesperson Josh Wisch claiming that nothing has taken part in the AG’s office and hence it is not clear if the topic will be discussed in a near future.

There are several states among them Montana, Washington, Louisiana, Iowa as well as Arizona which have given fantasy leagues a go ahead. These states argue that fantasy league is based on opportunities but not skills.

However, Souki was adamant and claimed that he is not going to issue a notice to stop the fantasy league advertisements in TV as he claims that there are worse things such as cigarettes being advertised on the TV which are more dangerous than fantasy leagues.

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A new TV campaign by OLBG.com has been launched

A new TV campaign by OLBG.com has been launched

Long time success should be celebrated in a special way that would not only benefit a company but also its stakeholders and clients. Being in the market for quite a long time makes a company more experience and able to utilize its available resources in attempt to maximize its profits. Use of appealing promotions and incentives will not only bring more clients to the site but also have the trust aspect by its loyal clients. Advertisement and promotions may incorporate various methods such as staging a TV campaign.

As a way to show regards to its success over the period since its initiation 13 years ago, renowned sports betting comparison portal OLBG (OLBG.com) has claimed that it would incorporate its very first TV advertisement that would be staged across the UK and would go by the heading “Let’s Beat the Bookies”.

OLBG claimed that as a way to appreciate and acquire more clients, promoting its betting tips app in national TV in UK would be fundamental. This firm is among the top betting tip sites and has incorporated more than 500,000 clients who have downloaded this app and has a 90% with a 4 star user rating.

This advert by the company was officially broadcasted on the 9th day of September and would be further incorporated in various UK TV channels which includes Eurosport, Spike TV, Film4, Watch, Sky Atlantic as well as Dave. The company also claimed that it would add more channels in doing the advert honors. The TV campaign would also be supported by OLBG with a concrete offline branding activity.

It was during the initiation of the campaign that the Marketing Manager of OLBG Nikesh Tailor claimed that despite being the underdog in the market, OLBG would come head to head with bookies courageously and would shake them down just like David did to Goliath. The idea here would be on the forefront in aiding different gamblers to claim victory over bookies. This is attributed from praises accorded to the firm by various punters.

He concluded that they would accord their clients with reliable facts and figures which would be crucial to them as they make their betting conclusions.

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