John Boyle the man behind the success of Co Armagh has a vision of expanding his markets outside Ireland with his main target being the UK. The 58 year old millionaire who fought his drinking problem in the 1980s remembers when he secure a loan of £6,000 and £12,00 from father and bank opened a shop under Markethill in 1982 and its from here that the company grew drastically. In 1989, he opened a second shop in Drogheda; the Co Louth and it has grown to have 210 stores in Ireland.

The chain has it operation on phone betting and betting app which brings betting at the hands of a client. Despite this, he believes that the online betting shops will remain popular. He claimed that the return of football seasons has made several gamblers access the betting shops to place various bets. This comes after a two month off season where many clients were not involved in much betting.

Recently, Boylesport claimed that it is planning to increase the number of betting shops from 210 to around 250. This comes after it was claimed by Belfast telegraph that the chain had already acquired two shops on the north of the nation. The two; Newry and Crossmaglen will be renamed as Boylesport.

John is now focused in venturing in a potential UK market where other betting firms such as Ladbrokes and Gala Coral are joining hands. However, the passing of the partnership would make Competition and Markets Authority require for the shedding of extra 600 shops.

John has an idea of popularizing Boylesport across UK and has a vision of having a total of over 800 shops in both UK and Ireland. He claimed that he would initiated several betting shops in UK with an attempt of starting on a higher note unlike the two he started with in his home country.

The CEO and a father of seven claims that he loves his work and that’s why he incorporated all his family members to it and he would work to the extent that his family will be able to handle it properly once he retires in his favorite and beloved Rostrevor in Ireland.

Jim Mullen, the current Chief Executive Officer of Ladbrokes, said that he wanted to restores the companies pride and passion of being the go-to company when it comes to sport betting across the globe and in all what it does. He did this as he was announcing the company’s business review that in a way had been delayed. In his merger on Ladbrokes deal with Coral, Mullen showed his plans that he had for the development of Ladbrokes of which he seemed to have set in place since he took over the Bookmaker’s leadership as the CEO at the start of the year.

He had a three year plan laid out for the bookmaker which include a campaign that was market oriented. Some of the plans set in the campaign include; a growth in the United Kingdom market in the Digital recreational sportsbetting customer base and would achieve these through direct marketing and intense branding, they would plan to achieve an accelerated growth and build a digital scale.

In the campaign also they plan to increase on the football retail across the UK and would do this through marketing, increased sponsorship and also selective improvement to fabric which would help to increase the company’s revenue. He also added in his campaign a plan to deliver a revenue growth across all channels from the Digital customers to the UK retailers and would achieve this through relevant offers and systems, retail staff training for the in shop avenues and also using incentives.

With the detail plan, Mullen further added that the program in place was planned to grow Ladbrokes as a whole in the Retail shops in the United Kingdom, through the Digital spectrum and also the Australian customer base. Through all this, his main goal was restoring Ladbrokes pride and passion on being at the heart of betting on sports in cultures.

He further added that this was an untapped resource and opportunity for the Bookmaker that would help the company grow to even higher scales. Through this Ladbroke would grow by 11% on the retail level alone not accounting for the online customer base. He said that their Australian business is a goldmine as it was showing rapid growth and much enthusiasm on sportsbetting and with continued support and innovation much is expected from this.