The Australian online bookmaker, CrownBet AUS has been charged $20, 000 for going against the advertising laws on the promotion of the gambling services. The fine has been issued by the Liquor and Gaming Board of New South Wales. They were convicted with five charges in regards to publishing information that enticed consumers into gambling. The information was uploaded in its website and featured various bonus rewards offers for the AFL Grand Final, NBA and the Melbourne Cup. Bookmakers are under strict warning from the NSW betting regulations and are not allowed to publish promotions or enticing materials that allow gambling.

The NWS does not also allow the use of customer credit in promoting gambling. Vouchers and sign up rewards are also prohibited by their regulations. The Crownbet NRL and AFL campaign on ‘The Game Just Changed’ had been under investigation by the NSW watchdog. It was a multi- content advert that promoted Crownbet reward points by encouraging consumers to place bets. This was a very serious mistake. They also put strong enticing words on their website stating that; “There is nothing like it, start earning points now.”

The management of Crownbet online bookmaker did not deny the five charges and announced that it was aware and respected the laws set aside by the NSW betting regulations. The management also showed disappointment to the internal administrative mistakes that brought about the breaking of rules. The Crownbet management has also been working hand in hand with the Office of liquor and gaming in improving its various processes and various structures that will make sure that they comply with the various laws.

The NSW Liquor and Gaming Board had earlier on in 2015 warned against enticements that bookmakers made on bonus rewards. They had promised to take serious action against all bookmakers advertising gambling materials.

More often than not, there are a number of corruption and illegal cases that come to rise in Australian betting markets. In most cases, the illegal betting sites have found themselves colliding with law enforcements on the matter. Nonetheless, it doesn’t mean that it is only the unlicensed remote betting operators go against the law. Some licensed firms have also found themselves in a hot soup when they violate the stipulated gambling rules.

This is a case that has hit CrownBet that has been subjected to a thorough investigation by the New South Wales (NSW) gaming watchdog. The betting company has been accused of using customer’s credit in the endorsement of motivational gambling. The matter has called the authorities to undertake a research and find the truth behind it.

According to the rules stipulated by the NSW Act book, the endorsement of client credit, tickets or any other aspect which may include sign up rewards is illegal. NSW watchdog claimed that it put the matter into consideration and decided to undertake an investigation mainly on the new campaign by the AFL and CrownBet NRL which goes by the title “The Game Just Changed”.

The main antagonism comes as the two advertising firm as have decided to incorporate terms that claim that each time a client places his or her bet, he or she is accorded with the CrownBet reward points that can only be redeemed at the Crown Resorts. The words further claims that in the modern world, none of these aspects have ever been introduced anywhere apart from CrownBet sites. The client should rush and register to initiate cash flow.

Reports from the Australian news have indicated that these vocabularies used in the advert by CrownBet have violated the present advertising standards stipulated by the NSW as well as The Office of Liquor, Gaming & Racing. The betting firm has decided to remain calm and failed to respond to any question raised on the investigation topic.

This investigation comes after various betting firms and other stakeholders advocated for the review of the 2001 Online Gambling Act. The redrafting of these betting policies will be fundamental in keeping the advancements in technology moving upwards as well as incorporation of fresh digital consumer behaviors.

South Australian senator has been on the front line in fighting the illegal online sports betting as many shares his view and claim that credit by sports betting firms to clients should be abolished, there should be incorporation of tighter laws and existence of a national self-exclusion register.
Senator Nick claimed that many clients have been targeted as preys to these betting firms that give betting credit which is used as a hook to uninformed clients. The released Monday report referred to as the “Duds, Mugs and the A-List” claimed that for the better betting in Australia, credit extension by online betting companies to bettors should be abolished.
According to the Financial Counselling Australian Policy manager Lauren Kevin, the sport betting firms should be prohibited from according clients with credits and later in six weeks time sue them at the courts. This will be accompanied by the inclusion of tighter betting rules that would oversee successful betting as well as the incorporation of a national exclusion register. The wagering companies should also restrain from sharing personal information for its clients from one company to another. This comes as a result of client being manipulated and enticed by another betting firm in resuming betting after he becomes a cold bettor.
The Australian Wagering Council (AWC) who corresponds to Unibet, William Hill Group, Sportsbet, Bet365 as well as Betfair claimed that it would support the national credit register but opposed the abolishment of the credit arguing that it is not evident clear if sports betting have been the main reason that people are becoming problematic to their lives due to betting.
These betting firms have the tendency of incorporating credits to their clients and have subsidiaries everywhere in Australia. For instance, William Hill has its subsidiaries such as Tom Waterhouse, Centrebet and Sportingbet. On the other hand, CrownBet comes from its former brand BetEasy which is under the managerial hierarchy of James Packer’s Crown Resorts. UK based Ladbrokes has several subsidiaries among them Ubet and TabCorp. All these firms have been chasing bettor’s dollar day in day out and when ones runs out of money, he is accorded with credit for redemption which in essence will only inflict more harm and stress on him.
However, states in Australia should take up the initiative of banning credit offers by these firms and follow the footsteps of Victoria State.

For the few months, the Australian based Ladbrokes has announced that it would incorporate Racing Victoria broadcasting services with the aim of improving its Australian racing inventory.

This comes after the company claimed that it had involved itself with a long lasting deal that would see racing Victoria meetings being broadcasted live only to those clients that have accounts with the Ladbrokes betting stage as well as those who are members of the BetStar and Bookmaker.com.au the two firms that are Ladbroke’s supplementary.

This is not the first betting company to initiate the racing Victoria digital streaming as Ladbrokes now becomes the fourth company to initiate it following previous incorporations by TabCorp, CrownBet as well as Sportsbet.au. The deal stipulates that Ladbroke will have access to full happenings of the Victoria thoroughbred racing programs from the start to finish of the upcoming Australia racing season which kicks off in September as well as the Spring Carnival season which is scheduled to start on the 12^th of September.

The new deal with Ladbroke comes amid reports that Racing Victoria had cancelled its broadcasting deal with TabCorp who went to an extent of violating the rules stipulated on the racing rights sheet. It was followed by thorough negotiations that took several months with their conclusion being that schedules of Victoria races would be aired on the Sky Racing network.

Welcoming the new association with Ladbroke, CEO of Racing Victoria Bernard Saundry claimed that the new deal will play a big role in helping his firm achieve its main aim of having a larger platform where broadcasting of the Victoria thoroughbred races would be at large and reach many clients with the purpose of developing it as well as rendezvous. He added that the broadcasting will give fans, bettors as well participants an opportunity to watch the Victoria thoroughbred racing everyday via desktops as well mobile platforms through either Racing.com, TabCorp, Sportsbet, CrownBet or Ladbrokes.

He concluded by saying that the broadcast will also be made through free to air channels with Channel 78 for the metropolitan whereas channel 68 would be for the regional viewers. The pay-TV broadcasting will be done on Sky Racing. This would increase the number of people who wishes to view live broadcast of the event.