Yahoo Inc. seeks to boost its brand by joining fantasy sports betting, one of thesuccessful industries. This came because of its stagnant advertising revenue.

This week, the Silicon Valley giant made announcement of launching a betting service that could introduce over ten million people to legalize online sports gambling called Yahoo Sports Daily Fantasy.

Yahoo Sports Daily Fantasy is available through a mobile app. It enables users to compete either in groups or individually by placing bets on the performance of a professional athlete.

According to Eilers Research in Anaheim, the service is estimated to make $1.4 billion by 2020, with the industry for wagers growing at the rate of 41% every year. As such, this year, the service will generate around $2.6 billion in entry fee.

As said by Fantasy Sports Trade Assn, 56.8 million will be the total number of people playing fantasy sports this year.

With sites like FanDuel and Draftkings on the lead, fantasy betting has thrived since the Government passed the unlawful Gambling Enforcement Act in 2006.

The Vice president of Yahoo, Ken Fuchs said, “The move will allow Calif to expand its existence on mobile devices and create a base of steady transactional revenues by taking 19% of each wager.”

Yahoo is planning to start expanding its presence with football and baseball then later move to hockey and basketball, hoping to go international one day.

On the contrary, the managing director for Eilers Research, Adam Krejcik is disappointed that Yahoo Daily Sports Fantasy‘s platform is almost similar to its competitors FanDuel and Draftkings. Instead, Yahoo should have invested at least $100 million this year to make casual users of fantasy sports have shareable experience on social media.

On Thursday,Krejcik wrote to clients, “As much as Yahoo has the necessary resources to spend, it is uncertain to us whether the management is willing to commit to such amount of cash.”

Fuchs declined and went ahead to explain how the company was going to invest this year.

With fantasy sports betting legalization still an ongoing battle, the NFL has claimed that it is on the verge of expanding and this may entail initiation of a team based in Las Vegas. This comes after New Jersey appealed a case where NF, NBA, MLB, NCAA and NHL had moved to the court in 2012 to block a move by the state in legalizing sports betting. They opposed this since they claimed that match fixing especially on single betting would be frequent and hence tarnishing the fame of the game. According to Brian McCarthy the league spokesman, they were not backing of from blocking the move ever.

However, their move was faced by various problems as some representatives of various teams had other plans. Robert Kraft the owner of New England team joined hands with Steve Wynn Las Vegas casino developer in building a casino believed to be worth $1 billion next to Gillette Stadium in Foxborough back in 2011.

NFL had earlier banned the advert banners in the stadium as a way to deter any casino initiation move. However, it claimed that it would allow advertising money from casinos. The league claimed that this would be accompanied by several rules such that no logos or club marks are present on the advert and that players would receive divides from the income generated from these adverts.

There has been however partnership between fantasy firms DraftKings and FanDuel with 21 league teams, Steelers included. NFL commissioner Roger Goodwell described this as family reunion and said that fantasy sees people come together for fun as they enjoy football. McCarthy echoed these words by saying that generally fantasy football is a non gambling event that entails skills of the game.

Nevertheless, despite all this, NFL was on the front line in cancelling fantasy football conference that was scheduled for 10-12 July at the non-gambling Las Vegas site the Sands Expo. The expected in attendance included Cowboys quarterback Tony Romo.

The league was later involved in cautioning three Miami Dolphins players from indulging in poker events in Coconut Creek casino, Fla. This attracted criticism from events’ host Andy Slter who claimed that NFL was based on gambling.

Just like the arrival of poker over the years, Fantasy Sports Betting is believed to be the next well known online game. In fact, this huge progress in the gaming world in America is proof enough.

Betting on various events in sports has been evidently on the increase over the years. It has also become a profession valued around the world on its own. Therefore, it is sensible on exploring the area and planning on collaborating it with fantasy sports betting. The big question is whether FSB is a something that we should be avoiding and stick to the normal sports betting or if they are complementary products.

This can be explained by the impact of the big data on these 2 industries. Coming up with new information tends to benefit the sports betting more because the need for additional statistical information by clients is growing faster. This is because they think that knowing the statistics in the growth of the odds of winning. However, what clients do not realize is that the big data is helping bookmakers optimize the given odds. This means that if this big data information permits bookies to foretell the outcomes of sports events, then the clients will lose interest and sports betting websites will have no business.

FSB has become a norm for many years to countries like Canada, UK and USA. Moreover, DraftKings and FanDuel have become proficient in the industry, enabling them to oversee the large number of everyday action of sports action. A free player can be easily converted into a paying one through old options of marketing s like affiliation and advertising.

Fantasy Sports is a true skill based on live statistics of soccer players. The game adopts the peer-to peer format, where players play against each other. Highly advanced algorithms will be in place to assist in evaluation of the important elements of the performance of the player and its impact to the general performance of the team.

Big data has revolutionized the FSB industry and it is continuing to do so. As much as it may look like the European Fantasy Sports has not really picked up, considering that Europe is historically known as a late adopter, the future of soccer lovers seems promising especially for those seeking better experiences compared to what is currently on offered.