Most bookmakers are being faced by tough moments in the betting industry. William Hill has been struck by a total of £23 million total taxes in the Q3 of the year. The firm claims that this has been attributed to the absence of World Cup football as well as the incorporation of fresh betting levies by regulators.

The news comes after William Hill claimed that its total profits went down by 39pc for three months until September whereas its net income fell by 9pc. This resulted to a £23 million tax levied to the firm in the third quarter of the year.

William Hill added that it is facing antagonizing moments of the year as compared to this time of the year in 2014 when the firm enjoyed additional income that resulted from the football World Cup in Brazil. The company also added that the resultant tough rules on betting and its levies has attributed to their drastic profit fall with an increased tax payment.

The Chief Executive of William Hill James Henderson claimed that he believes all will be well and by the end of the current fiscal year, his firm would oversee a rise in its incomes. He continued to say that they expected the Q3 to be tougher enough since with no World Cup being played and the introduction of new regulations. The current quarter also faced a deprived outcome to various betting retail bases of William Hill with the US and Australia most notable. This led to a drastic decrease in shares by a whooping 7pc to record at 321.3p the lowest in the last 16 months.

Last April, the incorporation of the over £50 bet across all gaming machines commonly termed as fixed odds betting terminals was also a fundamental factor to the fall in the FTSE-250 company.

An analyst with Cenkos Simon French denoted that the less strong weak margin was the main reason as to why the performance was below par unlike many had anticipated. The consolidation wave that was experience in the betting industry played a bigger role in the income subsides by William Hill.

As this happens, William Hill main antagonist Ladbrokes and Coral are undertaking a strong association worth £2.3 billion whereas Bwin.party agreed to assimilate Sportingbet-owner GVC for £1.1 billion.

The newly announced deal that would involve the merging of Paddy Power as well as Betfair have received a warm welcome in the market with Betfair’s shares going up by 18% while those of Paddy Power rising by over 15%. On the other hand, there has been a decrease in shares for both William Hill and Ladbrokes.

A writer Jonathan Guthrie of the FT Lombard column claimed that the association is aimed at maximising profits deemed to reach over £5bn. He claimed that both firms have to do well considering their multifacetedintegrations of systems as well as cultures. However, this should not be given so much hope as it may end up like the case that was portrayed by the amalgamation of Quantities Easing which Lombard was giving much anticipation.

According to Cavendish Corporate Finance, there are more deals that are expected to be strike between various betting firms. Among them the Bwin and GVC/888 deal awaits as well as Ladbrokes and gala Coral deal.

Jonathan Buxton who is the Head of Consumer and a partner at Cavendish Corporate Finance claimed that the new merger between Betfair and Paddy Power forms the beginning of other expected deals to be strike by various betting companies. Increased regulations as well as tighter overheads are seen as two main loggerheads that affects M&A. This comes even after the betting business playing a bigger role in UK’s GDP with over £2 billion annually. However, this is not enough as parliamentarians have fought the non-complying betting firms that are based offshore in attempt to evade taxes. He added that to be on the gaining side, the betting firms have tried to make sure that securing economies of scale as well as cost saving is their number one priority.

Jason Trost, CEO and Founder of betting exchange Smarkets, is not pleased with the amalgamation processes and claims that Betfair should stick with its exchange model rather than indulging in other businesses. He added that it is not advisable Betfair to form alliances with antiquated bookmakers but instead should cuddle to the value added. This will definitely bring in short-term shareholder value as well as lack of innovations.

It was reported that 888 an online casino and a poker company that operates under the management of two Israel brothers Aaron and Avi Shaked gave out a total believed to be nearly $1.4 billion to Bwin. However, 888 has recently faced a stiff competition from GVC Holdings Plc. an online betting company that has risen the bid of acquiring the Bwin.party Digital entertainment to $1.55 billion.

Bwin who allegedly puts itself on sale last year was first involved in a deal with 888 online casino and betting firm who gave out 900 million pounds to acquire Bwin’s stock at the beginning of the month.

This deal was placed in the M&A activity in the market and this is expected to be a routine as various companies tend to expand themselves as a way to increase their chances of funding their technology and markets.

GVC has overdone 88 as the firm offers 122.5 pence each share from which 25p would be in cash form while the rest would be in GVC shares. This surpasses 888”s offer of 104.09 pence by a stunning 18%.

Reports from Bwin claimed that they were putting into consideration the new offer that was tabled by GVC and would make an official statement soon. Its selling comes after it was evident that there was a great decline in the regulated poker markets based in Europe. The company was initiated when online poker group PartyGaming and sports betting group Bwin merged in 2011.

Analysts at Panmure Gordon claimed that it would preferably for GVC to acquire the firm as stakeholders of GVC will have a 10% premium and this would be more than that offered by 888. GVC on the other hand claimed that it would push for the deal following its loan acquisition of 400-million-euro ($440 million) from Cerberus Capital together with its fresh incorporated shares. It also has a backing of Amaya Inc. its partner based in Canada which would give in 908 million pounds towards the deal.

Moreover, an additional 150 million pounds would be raised via its equity placing to an endowment reformation costs and refund the existing debt of Bwin.party. Despite it being a third of market value in comparison to Bwin, GVC believes that its cost benefits would raise up to 135 million every year come 2017. During the London Stock Exchange markets, Bwin’s share rose up by 2.3% to record at 111.1 pence while that of GVC decreased by 0.5%.

The governance of Bwin.party Entertainment has officially confirmed the reverse takeover of GVC Holdings for its entire business operations. The deal is worth £908 million, which is equivalent to $1.4 billion. Bwin.party Entertainment is set to work closely with GVC to make the deal that it will present to its shareholders formal, in order to proceed with the acquisition process.

Established in 2011, bwin.party offers a wide array of online gambling such as sports betting, poker and casino games. In 2014, it posted revenue of $675 million or 611.9 million euros. It has over 2000 employees from Europe, United States and India.

Combined with a new stock issuance in the merged operator, the deal is geared to entail a sum of cash valued at 100 pence per share, which represents 11% premium to its closing price.The deal is funded by GVC in partnership with Amaya Inc.

If the bid will be approved, GVC plans to take over the management of the newly merged company. However, for a two year period, AmayaInc. will be given the first right of purchase of the business by GVC.

GVC Holdings made its first announcement of the takeover in May. A few days later, 888 Holdings, a gambling company based in Gibraltar also announced its own approach. However, GVC is seen to be the most preferred to land on bwin.party entertainment acquisition, against 888 Holdings.

The following statement was released by bwin.party concerning the offer:

“The GVC proposal has been considered by the board. This is because of the potential benefits that it believes can amount to bwin.party entertainment shareholders from the partnership of the two companies. Besides that, it has also proved its commitment through resolving various issues related to transactions. Bwin.party is determined to work with GVC in order to finalize their offer in a few days to come.”

“However, it is only the boardthat will make further announcement. Therefore, you are not guaranteed that GVC or any other party will make the official announcement of the transaction.” Bwin.party added.

PokerStars has spent months speculating on the UK market and they have now launched their services in the United Kingdom. Players are now able to place their bets on a couple of markets through PokerStars 7 software.

At the moment, PokerStars is only accepting football, tennis, ice hockey, rugby, basketball, volleyball and handball. These will not be the only offerings as there is a banner promising of more game betting in the future.

When you first look at the UK site, you will notice that the odds may seem to be of the same standard as those of other world-class bookmarkers. You will notice that their odd analysis skills can be compared to those of other bigwigs in the industry like, William Hill, Betfred and Betfair in a myriad of many more.

For those who wise to place their bets on this new platform, they can do so on the PokerStars 7 client from their desktops, iOS and Android powered devices. This will be possible in a few steps which include registering a real account and loading it with money through their safe and convenient banking options. Apart from betting, you will be exposed to other casino games such as Poker, table games, card games and slots in a myriad of many more.

Without a doubt, PokerStars betting services will grow in terms of the subscribers, in the coming weeks.

Pokerstars is owned by Amaya Gamin and is part of a joint venture with GVC Holdings for online gambling entity bwinparty digital plc which is owner to bwin party.

When playing at PokerStars, be sure to have an exciting time with all the bonuses and promotions in line waiting for you. There are the deposit and new player bonuses which will be awarded on redemption. Be sure to read all the play-through requirements for each bonus for successful betting on your favourite sports.

You could start betting on your favourite sports as soon as you wish and enjoy the wide array of sports available and expect more in the near future.