For a company to have its popularity hitting every corner of the earth, its products and services must be on top of the game. Furthermore having various offices in different corners of the globe is crucial in the development aspects. This is one case that has been portrayed by SportQuake.

SportQuake was founded exactly 10 years ago by the former Tottenham Hotspurs Commercial Director Matt House. Celebrating its 10^th anniversary, the agency has decided to mark this with the expansion of its territories to further east. Apparently, SportQuake has initiated two main offices to be based in Beijing and Hong Kong. These two offices in China will be crucial to serve the interest of many Asian countries.

Since it was initiated in 2006, the agency has incorporated over £150 million in partnership deals involving brands as well as sports rights owners. The agency has recently struck deals with various football clubs such as Tottenham Hotspurs, Liverpool, Manchester City and Arsenal. It has also overseen 13 deals for front shirts of 13 Premier League (EPL) and La Liga.

The incorporation of the two offices in china will be crucial as the agency tries to exploits the growing commercialization of sports in the area. This will involve incorporating the western brands to the Chinese Super League and at the same time shifting the Eastern brands to various European Leagues including Bundesliga, La Liga and EPL.

Matt House who is the CEO and Founder of SportQuake claimed that the ideal agenda of being close to their clients has been fundamental for the opening of the two offices in China. Nonetheless, they will continue to play a major role in the UK market which has been their root source of income since the initiation of the agency. The expansion to oversee market has been one agenda which comes after the UK headquarters incorporated various internal restructuring that has made the firm be divided into four manageable pillars. These are; Research and Insight – Data and insight for all planning processes, Activation – Full range of ROI generating marketing services, New Business – Value identification, negotiation and new rights creation and Product Development – Market leading propositions for both brands and rights owners.

Football fantasy lovers have something to smile about and make their betting easier. This follows the news that Goal.com has finally agreed a deal with the Fantasy iTeam (FiT) who are the founders and initiators of the Mirror’s Premiership fantasy football as well as the mobile application. The two firms have joined hands in attempt to come up with a fresh and individual fantasy offering for users known as the European Super League.

Since the initiation of football fantasy to digital world players have been limited to few leagues. Moreover the previous app working with fantasy football has been deemed difficult to work and play on. However, the new app provides its users with an exclusive variety of selections where one can choose his or her best combination from the five popular leagues across Europe. These football leagues are: English Premier League, Italian Seria A, Germany’s Bundesliga, the French Ligue 1 and Spanish La Liga.

As they say same mud, same blood, the Goal.com provides users with a free download just like it was the case with FiT Premier League app. The platform provides users with adequate time to pose challenges amongst their pals. This will be accompanied by amazing prizes that waits to be won with the highest going more than £15,000. Furthermore, the app will be accompanied by up to date updates which will be either live scores as well as squad news.

The Commercial Director at Fantasy iTeam Phil Shaw claimed that it was great pleasure to see his company indulge in yet another deal this time with Goal.com after they had a previous successful partnership with The Mirror. He added that he was very happy to be among the launchers of the new app.

He added that the new app of The European Super League is a fresh and an exclusive perception in fantasy football and they did their best to design it so that it can not only serve the UK based users but also the global populace. This is an achievement that will be meet having in mind that Goal.com has an attractive aspect of having millions of fans every month.

The CEO of New Ventures, Perform Group Ben Warn on the other hand claimed that he was pleased to join hand with the Fantasy iTeam and this will raise the old fashioned style that Goal.com used to operate on.

The English Premier League is the most watched football league around the world, with a broadcast of 4.7 billion people in over 200 countries. On the other hand, La Liga may have Real Madrid and Barcelona but fans find it predictable. In contrast, the premier league’s title can change often. This is evident by the championship victories in the past three years by Manchester United, Manchester City and Chelsea.

English Premier League is an intensely competitive league. This is what makes it even more engaging for its fans, who can even enhance their experience through betting on outcomes of various games. This is the main reason why the partnership of sports betting operators and football clubs is on the rise these days. The latest footballclub partnership is Aston Villa who has agreed to work with Betfair and Bet365.

New concept of co-exclusive betting rights

Aston Villa begun its partnerships with the two sports betting companies on 1 July,2015. This partnership will go on until the end of the Premier league season. However, the unusual bit about the partnership is that Aston Villa will be dividing responsibility between bet365 and betfair. This means that the two companies have co-exclusive rights for the club. This as a result, has changed the way the entire Premier league will do business in future.

Aston villa officially announced that bet365 and betfair have the right to be associated with them and both companies will appear on the Club’s interview backdrops and LED screens.

Aston Villa has a history of joining forces with betting operators. It previously partnered with Dafabet and William Hill. Dafabet was its official betting partner for the last two seasons.

Charlie Wijeratna, who is the chief commercial officer of Aston Villa, said that the co-partnership deal from Betfair and bet365 will have a significant commercial increase compared to last year’s partnership.

AFL Club Essendoncalls time on betting partnerships

While English football clubs are welcoming betting partnerships, An Australian team called Essendon does not share that spirit.

Xavier Campbell, the chief executive of Essendon acknowledges that gambling partnerships are highly lucrative. However, the team believes that sports betting have negative impression in Australia. In addition to that, he said that the decision of not partnering with sports betting would cause “short-term financial pain” to the club regardless of the club posting its revenue record for most of its financial year.

Atlético Madrid or “Los Colchonerous” as it’s referred by its nickname is schedule to end its partnership with sponsors Azerbaijan and adopt a new sponsor the Plus500. The top flight club based in Madrid Spain and third finishers at the previous La Liga season will adopt the new logo on their jersey come the beginning of 2015/2016 season. The prominent Spanish powerhouse is well known in producing eye goal strikers such as Fernado Torres, Radamel Falcao, Sergio Aguero and Chelsea ace Diego Costa.

The 2013/14 La Liga champions will now be marketing Plus500 services with posters pinned all around their stadium. Plus500 a trading platform that is based in Israel will be adopted by iGaming technology providers Playtech and this would provide a room for more income generation.

The deal between the two teams first sees the platforms being advertised via media and banners that would be placed in the stadium. It also includes the Plus500 logo on Atlético’s jerseys both home and away and will be featured in all leagues the team plays including EUFA Champions league. Another thing is that Plus500 will have naming rights at the stadium and will also be involved in other financial benefits such as host sponsorship.

Chief Executive Officer of Plus500 Gal Haber claimed that it was with honor and pleasure that his company is in a position of striking a deal with a big club such as Atlético Madrid, a deal that would go for at least 2 years and believed that this would go on beyond the two years. He added that Atlético Madrid would be the best club to partner with as the club is based in Europe where the companies fan base is at a high degree.

Chief Executive Officer of Atlético Madrid Miguel Angel Gil Marin commented on the deal too by saying that he was excited about striking a deal with Plus500 a company that is on the verge of growing internationally. He added that it was their hope that the deal will be a new beginning between the two as they initiate a long journey full of prospects together.