In attempt to publicly announce their products and services they offer, many firms have used images of various superstars with the aim of attracting more clients. For an image of a superstar to be on the front page of an advert, there must be a negotiation on the payment module as well as following protocols to avoid any form of rights violation.

However, former Ireland and Manchester United skipper Roy Keane has moved to court to sue Paddy Power over the allegations that the firm had gone beyond borders and violated his image rights. The firm had infringed Keane’s image rights in their new advert focused upon the ‘Euro 2016 – Braveheart’ campaign.

This didn’t begin this month as Mr. Keane had taken the case to the Irish Commercial Court back in July. According to his representatives, Paddy Power had violated the reputations of the former Irish international by adding an image of him to the advert. This comes after it was claimed that no commercial deal had been entered between Paddy Power and Roy Keane on using his image in the campaign.

Furthermore, the campaign was latter be termed as a very grave and misapprehension as well as misusing of crucial and most valuable well being that Roy Keane has been enjoying through his name, figure, portrait as well as professional status.

His representatives from the Irish law company A&L Goodbody claimed that Keane would ask the firm via the court to make compensation on damaging his image as well as posting it on an advert without any knowledge or any deal being reached. The firm further claimed that these acts were against the constitution and that Paddy Power should face the law.

The leading judge Justice Brian McGovern who was responsible for the Roy Keane vs. Paddy Power case told the Irish news last Friday that the matter was to be set on out of the court.

However, the two parties are yet to come up with an agreed solution to the matter. The two have not yet come out publicly in denouncing their final conclusion on the matter at hand.

Well, despite being a super power as a nation, China has also great prospects when it comes to football. Recent news has claimed that a club in the Chinese league is focusing on bringing the Manchester United and England skipper Wayne Rooney. They are ready to cash out the Red Devils require for their captain as well as more than willing to make Rooney one of the best football income earners. The departure of Rooney may see Fulham’s Moussa Dembele or Leed’s Lewis Cook wearing the Manchester United jersey.

Steve McClaren is faced by a tough time as the Head coach of Newcastle United after a disappointing start of the campaign. This week he travels to London to face Crystal Palace, a team mentored by former Newcastle boss Allan Pardew. If he fails to deliver, then there is a high possibility of being fired with Clarence Seedorf being a possible replacement.

Sunderland on the other hand is on the verge of signing Auxerre winger Nils Bouekou in summer. However, they face a stiff competition from league rival Tottenham Hotspurs.

Last year’s FIFA Balloon d’or winner Cristiano Ronaldo has been on the spot with many having different dimensions about his career. Many still think that he will eventually go back to Manchester United. Others claim that he has dedicated his life at the Bernabeu and would see his carrer there. Some still have the notion that he will join French power house Paris Saint-Germain.

Arsene Wenger on the other hand has been keen to bring in a central midfielder to his squad. Two names including long time admirer William Carvalho and Lars Bender have been on the spot light. However, Mathieu Flamini and Francis Coquelin will have to build their trust on Wenger by performing beyond doubts. Wenger also opts to bring another striker and interested candidate for the position is Inter’s Mauro Icardi.

Liverpool and Chelsea are in search of new strikers and possible candidates have been Empoli’s Riccardo Saponara and Jonathan Calleri of Boca Juniors respectively.

If by any chance Real Madrid coach Rafa Benitez leaves Santiago Bernabeu, the club will have to recruit their former coach Carlo Ancelotti who has been jobless since he left the stint.

This weekend provided bookmakers with well convinced profits from football betting. This comes as many home teams were faced by various losses and hence implicating losses to bettors and in turn awarding bookmakers with substantial profits.

According to AccaTracker a mobile app that was launched by Team FA to check on the user’s bets, a third of the ten matches that people bet on claimed home wins with five recording away wins with two ending in draws.

Over the weekend in the English Premier league, Manchester City were lucky to escape their first league defeat after second half goals from Sterling and Fernadinho were enough to take three points from Watford. However, defending champions Chelsea suffered their second defeat of the season and the second ever defeat at home under Jose Mourinho I 100 games when they went down 2-1 to London rivals Crystal Palace. On the other hand, drama unfolded in Liverpool when the Merseyside team went down 3-0 to Westham at Anfield.

The two away wins gave punters a shock while bookies were smiling all the way.In fact in a multi bet of 20 teams, only five home teams that thrived with the most convincing one being the crucial win for Swansea against Manchester United.

Team FA Marketing Director Tim Pindar claimed that it was a good day for bookmakers as it was only Manchester City and narrowly arsenal that took home the three points. The defeat of Manchester United by Swansea would change the mind of many punters when placing a multi bet.

Here is a list of various matches that bettors selected and their outcomes:

European sports betting operator Marathonbet has claimed to strike one of a kind deal with England club giants Manchester United. This comes after the company claimed that it is on the verge of expanding its markets globally and would start the process in UK.

Marathonbet will become the official sponsor and associates of Manchester United commonly referred to as the ‘Red Devil’ for whole of the 2015/2016 season. Incorporated in the deal, Manchester United are supposed to have Marathonbet promoted all across matches that would be played in the 75,000 seat capacity; Old Trafford.

Moreover, the deal claimed that Marathonbet will make use of Manchester United digital channels as well as vast social media in attempt to make its profile known by many. Marathonbet also claimed that it would offer the club a hand in situations pertaining community and social programs.

The CEO of Marathonbet Stan Reoutt claimed that Marathonbet has been involved in various activities that would see it be on top of football betting. The deal with Manchester United will form a base for its new branding in the field. This comes due to the fact that the club is well known by many across the globe. This deal forms their main initial step in the global arena of sports betting. He concluded that he was eager to work with the club and its fans too.

Richard Arnold the Manchester United Group Managing Director echoed Stan words and claimed that the big and strong fan base for the club would be the key bridge that would be initiated by its associates in bringing an array of innovative ways. One advantage that would bring prosperity is that Marathonbet has over 20 different languages that it operates in and it will help the two to run their programs across the globe. This association will bring unique contents to its fans as well as spirited betting odds. With this, it would be very easy for fans to place their bets and win instant and well paying prizes.

The upcoming Betting on Football Conference scheduled for next month will focus on betting partnership and will be held at The Emirates.