Cherry’s Yggdrasil Gaming has made an announcement that its full suite of online casino games will be aired live on Bet365 which is among UK’s leading casino operators. Yggdrasil is known as the best provider for online and mobile gaming applications. Yggdrasil made a deal with Bet65 on February about providing the operator with a full product suite. Yggdrasil products suites will include 18 video slots, with titles such as Wicked Circus, Bicicleta, Seasons and Jokerizer and also the progressive jackpot Joker Millions. The slot games will be available live and will be under the control of Yggdrasil’s Gibraltar and UK licenses. Other extra features and tools that Bet365 have managed to gain access to include Infinite API for gamification and also the Boost promotional tools collection.

Yggdrasil gaming CEO, Fredrik Elmqvist made a statement saying that they were delighted that their games were being aired live on one of the world’s leading operators, Bet365. He also added that his company had worked extra hard to make sure that a swift and seamless integration was met and he was happy to have worked with Bet365, this proves to show that Yggdrasil was growing quite fast. It was not long ago that Yggdrasil won the title of Slot Provider of the year that was presented at the 2016 EGR B2B Awards. They also won the title of Gaming Supplier of the Year in the 2016 International Gaming Awards earlier in the year and also the title of Software Rising Star held at the 2015 EGR B2B Awards.

This integration comes shortly after Yggdrasil Gaming was broadcasted live in the UK. This is after it completed a full product portfolio just three months after it was given a license in December. This will ensure that British players will enjoy the Yggdrasil games without any problem.

William Hill has come before the KPMG consultancy in an effort to look into the strategic effort on the company’s digital and technology operations. This is according to news from the UK business made available earlier last weekend. William Hill financial update which led to the posting of an 11% net revenue decrease in digital division earlier in May is what led to the strategic consultancy review. There has also been a decrease in online games which have gone down to -4% and sports gambling which have gone down to –17%. In an effort to establish internal technology creations back in 2015 modern proprietary website known as ‘Project Trafalgar’ was put in place to increase user engagement with its desktop and mobile offering.

People in charge of William Hill have come out to state that Project Trafalgar original expectations have not been met. Gambling acceptance and expansion will be accepted in the UK market and this will cause mobile integration difficulty in the initial stages. The company is however invested in long term viability. Andrew Lee has been replaced by a new Managing Director of Online known as Crispin Nieboer. This came shortly after the opening half of 2016 which saw William Hill leaders foresee the new digital leadership. The opening half has also seen to the revision of the FTSE-listed operator in terms of all its annual earnings which range from £260-280 million. This has led to a decrease in William Hill shares from 410p in early February to 281p earlier this month.

The William Hill authorities have decided to commence with expansion of technological competences. There is also hope of purchasing the market leading gambling platform provider OpenBet by the Canadian firm NYX Gaming. This is to take place by using the £275 million joint-venture. This announcement comes shortly after the William Hill Director of Innovation and Customer Experience resigned. The director seemed to have played an important part in the development of the WHLabs. He is also responsible for overseeing the Project Trafalgar which led to the development of internal betting website. Hart, who is the retired Director will not be replaced but his role in the company will be divided between the senior management functions.

The agreement between the Malta Gaming Authority and the Microsoft Malta has been approved, this will see that the Customer relationship management system, (CRM) has finally been established, it has come to help in reducing the burden that comes with licensing formalities.  Microsoft will ensure the website being established will be safer and will ensure an even faster way of licensing for all Malta potential operators.  The website will enable all the Malta Gaming Authority users to follow up their license application requests from their website.

According to the MGA top officials, announced that Microsoft would be in charge of the Customer management system, this is so that the authority and the existing operators would change how they view their relations and their widespread products. MGA is supposed to join hands with Microsoft, and the CRM was supposed to present Malta as the overall leader in terms of control of the igaming and online gambling areas.  The Executive MGA Chairman, joseph Cuschieri had something to say about the partnership between MGA and Microsoft; he said that the signed agreement is a propelling force to aid in further development of the relationship between the two entities.

He also repeated a statement he had made last year, about the renovation and the studying of their activities; this was aimed at making their systems more active.  The creation of the CRM website is a stepping stone in changing the way activities are run in the companies, added the CEO. The MGA is the only gaming authority that provides the operators a pan- European online gaming license, thus they are determined to surpass the anticipations of their stake holders, business partners and customers.  He also explained that he hoped that with the signed contract, there would be advancement in technology and various provision systems.

With MGA Company being technologically radical and active, the addition of more advanced technologies will act as a boost to its profits. The CEO finally stated that the company needs to be more actively involved in order to cope with various challenges that may come up.

A deal that has seen growth of products and profit maximization will definitely call for its extension. A firm that has benefited both in development and financial sectors from a specific deal will try hard enough to maintain the partnership and extend it for more years.

This is one case that was seen between SBTech and ComeOn. Apparently, Sports betting technology provider SBTech and European iGaming operator ComeOn struck a deal back in 2009. Their outstanding progress that has yield positive results have resulted the two firms incorporating a new agreement that would see the extension of the current deal to a further 5 years.

The new deal stipulates that ComeOn will have the upper hand in making use of the SBTech fresh gaming platform of the Chameleon360. The betting platform from the supplier will be incorporated in its mobile and tablet devices for their customers to have an efficient gaming mode.

Jovin Genovese who is the current Co-Gaming Ltd. Director claimed that his firm has been hugely successful in the past years. This has been due to the fact that SBTech which is deemed as the best of the best supplier firm in the industry has played its part in awarding the firm with an elaborated suite of products and services. This also includes the amazing support the SBTech has awarded ComeOn which mainly focused on their required needs.

The amusement and an outstanding gaming experience portrayed by the ComeOn Company to its global players have been as a result of the massive work of the SBTech. The director was eager to have a long lasting partnership with SBTech.

At the same time, the CEO of SBTech Itai Zak claimed that the undisputed growth of ComeOn has been essential in the pride portrayed by the entire team of SBTech. He was happy to extend the current deal to five more years and hoped the relationship will be forever lasting.

He continued to say that his firm was ready to supply both the SBTech Touch and Chameleon360 to ComeOn to oversee the operator move up the ladder to the very top. In their long journey to achieve their set goals, ComeOn will always have SBTech’s back.

For most firms to start off their business, the main idea will involve applying for operational license. There is a number of betting authorities that awards these licenses but they usually differ from country to another. The main different involves various taxation rates, rules under which to comply to and mostly the amount of cash that can be used to acquire such a license. Many firms have considered Malta as well as Gibraltar licenses for they are easier to acquire for little amount. Nonetheless, these licenses have their own jurisdictions such that they can’t operate in all European nations.

UK has been known for its stern restrictions in operational license acquisition. However, many consider these licenses from UK’s Gambling Authority far much better from other authorities. This comes despite having strict acts that should always be followed. This could be the main reason which prompted the Magnet Gaming firm to seek the Remote Gambling Software Operating License from the UK Gambling Commission.

This firm which has its roots in Denmark joined the league of a number of companies who supply their products abroad and must have the ultimate license for their work. These firms have to act in accordance with the 2014 Gambling (Licensing and Advertising) Act if at all they desire to have smooth business functioning.

Magnet’s Head of Game Licensing, Thomas Nielsen claimed that for his firm to have the advantage of the new markets abroad, this license must have come into play. This comes as a result of the fact that the UK market has established itself as the superior and productive market across the globe. This in turn brings in its high standards and this was fundamental for Magnet Gaming to seek the operational license.

He continued to add that this will be a huge step for the firm which aims in bringing the best games to their British clients which will be accompanied by amazing retention rates for the maximization of incomes.

This comes before next week’s ICE Total Gaming where Magnet Gaming will be on stand N6-210 as it showcases its existing and new games including Vikings, Candy Kingdom and Space Gems.