The Snookers’ ‘The Masters’ tournament’ title sponsorship has been extended for another three years. This is according to the Isle of Man online bookmaker, Dafabet which came forward to give the announcement. The Triple Crown tournament which has been sponsored by Dafabet since 2014 will be featuring a winner’s prize of £200,000. BBC Sport has been covering the Masters which has one of the world’s top sixteen players. The players will be competing at London’s Alexandra Palace (January 15-22) and will be among snooker’s most viewed competitions.

The Dafabet is going to be promoted all over Alexandra Palace on quality visibility placements. This eill enable it maintain its title sponsorship. Barry Hearn who us the extension World Snooker Chairman came forward to announce the sponsorship and said that they were glad that Dafabet was a part of them for the next three years at Masters. He added that they had been with Dafabet for a total of seven years and they had not disappointed when it came to supporting snooker. He also said that they were very well represented on TV and very many clients were in support of the brand.

Barry also said that he and his team members looked forward to working with them in the tournament which would be held in 2017.Dafabet Masters is a world class treasure in the snooker calendar and players and fans love it. Players are fighting to secure themselves a position among the top 16 in the next six months at Alexander Palace. Barry said that fans should make sure to secure themselves a ticket since many sessions seem to be sold out. He also said that he was campaigning for the unity of Dafabet and Masters, even though they had already has the title sponsorship for the 2017 tournament. He wants to prolong their deal so that they can take part in the significant sporting event.

With Dafabet and Masters working hand in hand for the next seven years they are sure to meet their aim. He lastly stated that World Snooker was exciting to work with and he was thrilled their partnership was going to be extended for the next three years.