For a company to have its popularity hitting every corner of the earth, its products and services must be on top of the game. Furthermore having various offices in different corners of the globe is crucial in the development aspects. This is one case that has been portrayed by SportQuake.

SportQuake was founded exactly 10 years ago by the former Tottenham Hotspurs Commercial Director Matt House. Celebrating its 10^th anniversary, the agency has decided to mark this with the expansion of its territories to further east. Apparently, SportQuake has initiated two main offices to be based in Beijing and Hong Kong. These two offices in China will be crucial to serve the interest of many Asian countries.

Since it was initiated in 2006, the agency has incorporated over £150 million in partnership deals involving brands as well as sports rights owners. The agency has recently struck deals with various football clubs such as Tottenham Hotspurs, Liverpool, Manchester City and Arsenal. It has also overseen 13 deals for front shirts of 13 Premier League (EPL) and La Liga.

The incorporation of the two offices in china will be crucial as the agency tries to exploits the growing commercialization of sports in the area. This will involve incorporating the western brands to the Chinese Super League and at the same time shifting the Eastern brands to various European Leagues including Bundesliga, La Liga and EPL.

Matt House who is the CEO and Founder of SportQuake claimed that the ideal agenda of being close to their clients has been fundamental for the opening of the two offices in China. Nonetheless, they will continue to play a major role in the UK market which has been their root source of income since the initiation of the agency. The expansion to oversee market has been one agenda which comes after the UK headquarters incorporated various internal restructuring that has made the firm be divided into four manageable pillars. These are; Research and Insight – Data and insight for all planning processes, Activation – Full range of ROI generating marketing services, New Business – Value identification, negotiation and new rights creation and Product Development – Market leading propositions for both brands and rights owners.