Barely two months ago, Paddy Power and Betfair decided to join hands in a deal worth £50 million. This merging gave rise to a gigantic online betting firm called Paddy Power Betfair plc. The resultant firm would be crucial in according its clients with idiosyncratic as well as various corresponding brands. This followed the two firm stipulating terms for the new incorporation and set a main objective of acquiring £5o million savings. This association will form a base of a persuasive tactical logic that gives room for the two firms in the deliverance of online betting and gaming that would benefit their customers.

With the planned £6.2 billion (€7.5 billion) Paddy Power/Betfair merger already completed, the two firms have initiated the initial face of the business. The probe will be under the eyes of the Irish Competition & Consumer Protection Commission (CCPC). It has been exactly two months since the merging was officially announced on the 25^th day of August and this resulted to the two firms sitting together in formulation of the schemed proposal. This was later to be presented to the CCPC.

The task has now been left to the CCPC who will undertake a critical review on the two firm’s merger and schemes that would be directly incorporated in the London FTSE 100. However, it is not clear how long this review will take as various issues may rise from the two firms’ submitted proposals.

Last month, the two firms had done with the agreement on terms and conditions that would be entailed from the resultant merger. The agreement claimed that Paddy Power would incorporate to their platform all Betfair assets believed to be valued at £2.86 billion ($3.2 billion). This meant that Paddy Power will have a 52% share with the Paddy Power Betfair title.

A voting process by Paddy Power shareholders is scheduled for December on acquisition proceedings. The final bit of this acquisition is scheduled for Q1 of 2016. Both Betfair CEO Breon Corcoran and Paddy Power CEO Andy McCue will act as Chief Executive and Chief Group Operations Officer respectively for the new firm.

Heads at the online betting exchange Smarkets unveiled to their associates that they had two main announcements to make. Alongside its backers Passion Capital and Deutsche Telekom’s venture capital arm T-Venture, Smarkets claimed that it had acquired remote betting operator license from the Republic of Ireland. This prompted the firm to relocate its HQ to London which provides a convenient locality for controlling its outside businesses.

Following the recent review of gambling rules in Emerald, Ireland now joins the League of Nations that has taken the initiative of according operators with remote betting licenses. This will not only attract more investors in the nation but also boost the income from taxes from these betting firms.

The betting exchange firm claimed that its main objective would be having a centered market in Ireland and attract more clients with their new incentive of low commission rates. Clients with the firm will be accorded with a 2% commission to profits emanating from betting as opposed to 3-5% charge that is incorporated by other marketing firms.

The CEO of Smarkets Jason Trost claimed that it is their duty to award their clients with top class value and openness in their products and services. Their objective of expanding their markets in Ireland gives them an opportunity to award their customers with amazing market odds that are accompanied by a low commission charge of 2% which is very low as compared to other firms offering the same. He was eager to work together with Irish clients as well as having an idea of their main base.

Smarkets has been on the rise in terms of development. This year alone, it claimed to have more than 400% YOY and also stipulated that it would incorporate 75 more staff members who would be based in its new HQs in London.

Its new operational bas in St Katharine in London is a top-floor 10,000 square foot bespoke space that was designed by ThirdWay Interiors; a design company based in London.

Mr. Trost continued to say that the new base will be a source of employment to lucky UK populace as well as providing a strategic location for controlling all businesses happening in and out of the firm. This will be done before the conclusion of the Q4 of 2015.

Unibet is a betting operator that has since its initiation grown and expanded not only within itself but also in its outside market. The Stockholm, Sweden based firm has seen its fame spread across the European nations and in the end, the company will have a worldwide public at hand. Unibet has continued to make this possible by striking deal with various firms.

Recently, the firm took over a Malta based betting operator iGame Holding Plc in a deal that was worth €59 million (£41 million). This is fundamental to its revenue maximization given that iGame had recorded income totaling up to €13.7m with the addition of €4.7 million from the H1 2015 EBITDA. Its clients also had risen in the same period with it registering over 75,000 new clients.

With this in mind, the publicity of Unibet has been on the rise and this meant more clients will register and generate more income. To add on this, Unibet claimed that it had initiated a fresh campaign going by the title “Luck is No Coincidence” which would be broadcasted live in all its operators in the market as from October this year.

The production of the campaign has been accorded to UK creative agency Signal in making it perfect. The main purpose of this campaign would be make the public have a deep understanding on the features that are offered by Unibet products and services. This would in turn bring about the clear client experience in the sports betting arena.

This campaign has showed appealing reception to clients in its base nation of Norway and this will prompt the firm printing, digitalizing as well as airing it in TV network in its main client territories in the next couple of weeks.

Unibet UK County Manager Phillip Manzi claimed that he was sure that all gamblers as well as sport fans will have the passion towards this campaign and this would propel forward the consciousness and development of Unibet and the offers awarded by the Sportsbook.

This European crusade will work together with already in existence UK Unibet advert campaign the “Frozen Moment” which was initiated back in April. It will pass through Belgium as it spreads its fame across Europe.

Many betting companies have joined hands in attempt to maximize their profits or even make their products renown to many across the globe. Recently, it has been witnessed that merging is a process that has seen several firms undertake with a good example being the merging of Paddy Power and Betfair. This is the trend that has been undertaken by, Metric Gaming a company that specializes in live betting technologies and together with its partner Boylesport a bookmaker based Ireland teamed up.

This new joint venture would see Metric Gaming incorporate in Boylesport sports betting products its long-term in-game golf pricing feeds. The ‘to be’ incorporated live pricing feed comprises of collections of 2 to 3 ball groupings. This would give a chance to golf bettors with Boylesports to bet in-play whereby a golfer would be accorded with a group of 2 or 3 of his balls which would be immersed in the 18-hole. Bettors are supposed to be very keen in such a scenario as odds will be updated now and then all day.

The new invention that has been incorporated in the Metric Gaming platform will award its present as well as future associates with an in game pricing feed that is at the very top of the world that will be integrated through a basic, API-driven incorporation.

This package will furthermore incorporate live in-play bettors who would bet on hole-by-hole markets which would comprise of scores and hole champions as it is the case with Metric’s SuperLive™ golf offering.

The Commercial Director at Boylesports Brendan Hughes claimed that his company was more than pleased with the activities undertaken by Metric especially on areas concerning innovations and sports betting proficiency. He continued to say that he was happy to strike the deal as it would bring to the door steps the cutting edge of amusement in in-game golf betting.

His words were echoed by the Metric’s CEO Peter Bertilsson who added that he was proud to be among the company that gives out the best golfing offers in one of the sport that matches well with in-play markets. He claimed to be eager to work closely with Boylesports in bringing betting reality and experience to their clients.

A new Sport betting Integrity Action Plan has been initiated by the Sports Betting Integrity Forum (SBIF). The betting commission despite the fact that illegal betting has been minimized in the UK apart from few cases, it body is yet to be satisfied.

The new plan stipulates ways in which the government of the UK will incorporate in fighting illegal betting with more attention focused on Gambling Commission, Player Associations, Betting operators, Sports governing bodies, Law enforcements as well as the government and all these would help in the identification of match fixing scandals in order to maintain the dignity of sports betting.

Tracey Crouch the Minister for Sport and Gambling claimed that it is their duty to safeguard the veracity of sport in every way possible. She added that the main objective of the Sport Betting Integrity Action Plan is to ensure that betting in UK is made safely and eradicating any corruption case that may arise. This would give fans, viewers as well as contestants’ confidence in the faithfulness of the sport they take part in. consequently, wagers would have the freedom and would bravely place any bet without fear of losing the wage. The wagers should be accorded with trust in that they can wage their income in free and fair betting platforms.

This was echoed by the Law enforcement agencies who claimed that they would dispose every force including the National Police Chiefs Council (NPCC), Police Scotland as well as the National Crime Agency (NCA) in giving mutual support to the SBI Action Plan. The agencies continued to claim that it is also their duty to protect sports betting from any corruption of illegal match fixing.

Darren Bailey and Mike O’Kane the two chairs of the SBIF claimed that keeping faithfulness in sport is fundamental in the future of betting developments in the nation. The Action Plan backed by other stakeholders will be determined to keep Sports betting pure by eradicating any threat that comes along no matter its magnitude.

This Plan is a subsidiary of the Report of the Sports Betting Integrity that was initiated in 2010 and will make way for the UK Anti-Corruption Plan initiated in 2014. The SBIF will publish reports gathered yearly starting from October this year.