Long time success should be celebrated in a special way that would not only benefit a company but also its stakeholders and clients. Being in the market for quite a long time makes a company more experience and able to utilize its available resources in attempt to maximize its profits. Use of appealing promotions and incentives will not only bring more clients to the site but also have the trust aspect by its loyal clients. Advertisement and promotions may incorporate various methods such as staging a TV campaign.

As a way to show regards to its success over the period since its initiation 13 years ago, renowned sports betting comparison portal OLBG (OLBG.com) has claimed that it would incorporate its very first TV advertisement that would be staged across the UK and would go by the heading “Let’s Beat the Bookies”.

OLBG claimed that as a way to appreciate and acquire more clients, promoting its betting tips app in national TV in UK would be fundamental. This firm is among the top betting tip sites and has incorporated more than 500,000 clients who have downloaded this app and has a 90% with a 4 star user rating.

This advert by the company was officially broadcasted on the 9^th day of September and would be further incorporated in various UK TV channels which includes Eurosport, Spike TV, Film4, Watch, Sky Atlantic as well as Dave. The company also claimed that it would add more channels in doing the advert honors. The TV campaign would also be supported by OLBG with a concrete offline branding activity.

It was during the initiation of the campaign that the Marketing Manager of OLBG Nikesh Tailor claimed that despite being the underdog in the market, OLBG would come head to head with bookies courageously and would shake them down just like David did to Goliath. The idea here would be on the forefront in aiding different gamblers to claim victory over bookies. This is attributed from praises accorded to the firm by various punters.

He concluded that they would accord their clients with reliable facts and figures which would be crucial to them as they make their betting conclusions.

The long awaited event is here with us and it will take six weeks for punters to engage in live betting for the event across all bookmakers. The Rugby World Cup 2015 kicks off this Friday with host England Entertaining mighty Fiji in match one. There are 20 teams in total but the big question is where you as a bettor will place your money?

As per now, many gamblers are betting on England, France, South Africa and New Zealand booking places in the semi finals with the most anticipated final match on 31^st of October sees England take on New Zealand. However, Spreadex thinks that New Zealand will be crowned the tournament’s winner.

The outright Index awards points to teach on basis of their performance and the position they are at the end of the tournament. The winner is awarded 100 points, runners up 80 points, third place 60, fourth place 50, and losers in the quarter finals are accorded with 25 points each while third place and fourth placed teams in the group stages are given 10 and 5 points respectively. On that note, All Blacks lead the platform with 74-77 points whereas host England come in second with 52-55 points.

In essence England will also face Wales (21-24) and Australia (43-46) with only two slots for advancing in the knockout stage. Hence, England must finish at least fourth overall to earn 55 points for a bettor to win. However, many believe that home advantage will propel the team to the semis.

Ireland are not expected by many buyers to reach the semis with 48-51 but punters attention is on South Africa 49-52 and France 37-40. Amazingly, USA who are in the same group with Japan, Scotland, Samoa and South Africa and have index of 1.5-3.0 can pull out a major surprise and if they finish fourth in their group a punter would earn triple his initial wage.

The tournament spread market has been awarded Total Tournament Points spread of 2430-2480 with Total Tournament Tries at 273-283. This is in comparison with three past edition with Total points of 2245 in 2011, 2478 in 2007 while 2835 in 2003. On the other hand, tries of the event were as follows; 262 in 2011, 296 in 2007 and 332 in 2003. This years’ edition can resemble that of 2003 and hence Spreadex has settled for 283 Total Tries.

After making a request to the European Court to clearly define illegal sports betting sometimes in July with the fear that this would prohibit some betting firms in offering betting to European nations, Malta has recently withdrawn it and has decided to back FIFA and other sports bodies in fighting match manipulation.

Convention Seeks to Improve Defense of Match Integrity

The Convention on the Manipulation of Sports Competition was initiated in July with an attempt of eradicating fixed matches. This was followed by the introduction of the a consistence flow of communications from national to international sporting organizations whereby those regulators who were suspected to incorporate match fixing would face the law. The drafting of the Convention was definitely going to involve Malta which was seen as the targeted business operation for illegal match fixing.

Nonetheless Malta went against the Convention as it claimed not to clearly understand the definition of illegal sport betting. Malta claimed that this Convention can be given an example to a law that is not concerned with regulating the regulated betting sites who they think stands a little chance of committing match manipulation but rather seeks to destroy the unregulated betting sites.

However, the nation later opted to drop the request but promised to help sports bodies in fighting match fixing despite being a non-signatory member to the Convention.

Perform Group Teams with FIFA to Improve EWS

In attempt to eradicate match fixing, the Perform Group has put pen on a paper in a deal with FIFA’s Early Warning System as they attempt to safeguard the pureness in soccer events. The deal involves the incorporation of Perform Group Opta data into FIFA monitors as they try to perceive any match fixing scandal.

Ralf Mutschke, FIFA director of security the deal with Perform will play a bigger role in attempt to fully eradicate match fixing with this being a start of an essential foundation in the scheme.

Matthew Drew, director of integrity and security for Perform on the other hand claimed that he was pleased to see Perform digital contents being of use in the detection of any peculiar match manipulation in sporting events.

Fortuna Entertainment a betting operator based in Eastern Europe has reported to have suffered a huge loss of 47% in its net profit to record at €4.8 million as opposed to €8.9 million recorded in H1 2014. The main reason that has led to this loss has been attributed to the drastic fall in its group operating margins to record at 10.4% from 18.5% of H1 2014. This has resulted from being smacked by inauspicious sports outcome during the month of March.

In the initial six months of 2015, its incomes fell drastically by 5% to record at €46 million as a result of betting decline in its main fan base Czech Republic. Moreover, it can be remembered that moments earlier, the government of Slovakia had cancelled the online handling fees which affected Fortuna.

The company had a glorious year of 2014 where revenue had rose up and mostly due to the presence of the FIFA World Cup. However, vertical replicated a 6% loss to record at €42 million as compared to €45.5 million recorded in H1 2014.

Despite the fact that this company oversaw a 23% betting increase to records its total earning to €411 million, the aspect of sustaining its operation performance was not evident which if it happened would have shown an increase in core market taxes as well as the operational costs.

Fortuna recorded an increase of 9.7% in the total operating cost in the initial six months of 2015 to record at €37.1 million as compared to H1 of 2014. The recruitment of several staff members by Fortuna development of its cost would be crucial as it tries to mould its future corporate growth.

Per Widerstrom CEO of Fortuna Entertainment claimed that this performance will not affect their year set goals. The outcome was as a result of higher rate of demand on online sports betting, the live streaming offer as well as the eradication of online betting fee in Slovakia. He added the comparing year and another has been affected by the absence of any global sporting event. For instance last year, income for Fortuna was much higher since there was the FIFA World Cup in Brazil unlike this year where no major event is taking place.

My Club Betting has claimed that it has indulged in a deal with FSB Technology (UK) Ltd. The company claimed that this is a major step undertaken as it will now stand a better chance of initiating a new sportsbook.

Incorporated in the deal, FSB will incorporate My Club Betting in its market as it trades its vast and array of products based on sports in both categories of pre-match as well as in-plays. It will also incorporate it’s to earning market of horse racing product.

The exclusiveness aspect of My Club Betting will give it a chance of giving out more than 100,000 local sports club all over UK with the labelassociate solutions. This means that the incorporation of FSB will play a bigger role as the firm would stand a position of utilizing both API and UK licences and hence offering their clients with the best products and services ever.

Bernard Casey, My Club Betting CEO claimed that it was with open arms that he welcomes the FSB Technology association and will be a major boost for his company who would now indulge in branded live sports betting podium as well as instantaneous algorithmic pricing models.He added that this new partnership between these two firms have come up with a service that is believed to provide clients with a real time experience and will guide them in the provision of sports club as well as organization that would be crucial to customers as they try to earn a substantial income.

Richard Thorp, FSB’s Business Development Director on the other hand claimed that his company’s podium has a flexibility aspect which would be vital as they supply My Club Betting with totally managed services. He continued to claim that they would accord the firm with a vast data feeds, top trading team as well as a broad array of sports which would be accompanied by their newly improvised CRM tools.

The FSB managed services have incorporated a number of services such as CRM tools accorded to various customers, bonusing, real-time algorithmic pricing models as well as live sports betting platform.