Express Newspapers consisting of Northern and Shell UK news publishers have partnered with industry content and platform provider Gaming Realms. They have agreed to have a social games and real-money collaboration with the provider. Two new online gambling sites; Express Wins and Star Wins will be launched by the Express Newspapers’, Daily Star and Daily Express. This report was given by Gaming Realms officials who confirmed the partnership.
Bear Group, Gaming Realms’ real money gaming division will provide the UK gaming websites. They will as well maintain and operate Express Newspaper gambling entities. There will be advertisement that will be supported across all media networks by the Express Newspapers’ print and digital entities. The Gaming Realms governing officials said that the partnership would run for a minimum period of three years. This will be on a revenue share agreement basis. Patrick Southton the CEO of Gaming Realms commented on the agreement.

He said that it was a very good idea for the Group to sign the deal with renowned UK newspaper businesses. He added that the partnership would unlock a very important source of revenue and also increase chances of future partnership deals. This would happen if the collaboration with Express Newspapers was successful. This came shortly after Gaming Realms Plc operator entered into a partnership with Ayima specialist agency which is known for digital marketing.

This partnership will see Gaming Realms give control of media performance and buying marketing of QuickThink Media Limited to Ayima. With this partnership, Ayima will be shown to act as the leading online marketing agency. They will also act as player acquisition agencies for Gaming Realms brands and assets. Gaming Realms will have control of about 10%in terms of shares.

The TLCBET brand has been having an extremely strong and loyal customer support from China. It is one of the leading Asian betting and gaming operator that has been offering a number of online sports betting and casino games. It is well known for innovation and approving various marketing strategies. The Asian betting operator has then come out and announced that it will be the official betting partner of Middlesbrough for the 2016/17 FC in the Premier League season. The ‘Boro’ betting partnership has been confirmed by the TLCBET marketing. This came before the start of the English Premier League due to start this weekend.

Middlesbrough will be taking on Stoke City. The Middlesbrough’s Riverside Stadium has a capacity of 34,000 and this will oversee TLCBET promoted through the stadium by the betting partnership. TLCBET has a vision of expanding its profile in the highly competitive UK betting market. This is causing it to receive further match day high brand visibility placements. TLCBET is taking up Middlesbrough betting partnership as its second football sponsorship. They had launched their brand last year in the UK and did this as the official shirt sponsor of West Bromwich Albion. Mick Chong who is TLCBET Brand director was delighted to be partnering with Middlesbrough Football Club.

He also added that he was prepared to embark on a new season as the Premier League approaches. He added that he had confidence that the Boro brand would successfully be promoted in Asia. TLCBET would be put on the global stage and through this they would easily associate with fans from all over the world. He said that he is expecting a very great season.  Lee Fryett who is Head of Partnerships stated that they were happy to be welcoming TLCBET as the official partner of Middlesbrough Football Club. He added that the partnership would enhance their reputation back in China. TLCBET brand will be able to appear on the official club website and social media channels that will be on the pitch-side of LED advertising.

Middlesbrough fans will be able to receive tickets of Hospitality and general admission for the various games at the Riverside as part of the on-going promotions.

Cherry’s Yggdrasil Gaming has made an announcement that its full suite of online casino games will be aired live on Bet365 which is among UK’s leading casino operators. Yggdrasil is known as the best provider for online and mobile gaming applications. Yggdrasil made a deal with Bet65 on February about providing the operator with a full product suite. Yggdrasil products suites will include 18 video slots, with titles such as Wicked Circus, Bicicleta, Seasons and Jokerizer and also the progressive jackpot Joker Millions. The slot games will be available live and will be under the control of Yggdrasil’s Gibraltar and UK licenses. Other extra features and tools that Bet365 have managed to gain access to include Infinite API for gamification and also the Boost promotional tools collection.

Yggdrasil gaming CEO, Fredrik Elmqvist made a statement saying that they were delighted that their games were being aired live on one of the world’s leading operators, Bet365. He also added that his company had worked extra hard to make sure that a swift and seamless integration was met and he was happy to have worked with Bet365, this proves to show that Yggdrasil was growing quite fast. It was not long ago that Yggdrasil won the title of Slot Provider of the year that was presented at the 2016 EGR B2B Awards. They also won the title of Gaming Supplier of the Year in the 2016 International Gaming Awards earlier in the year and also the title of Software Rising Star held at the 2015 EGR B2B Awards.

This integration comes shortly after Yggdrasil Gaming was broadcasted live in the UK. This is after it completed a full product portfolio just three months after it was given a license in December. This will ensure that British players will enjoy the Yggdrasil games without any problem.

A five-year contract has been signed between Betting data and media services distributer, SIS and the Irish Greyhound Board (IGB). The contract’s main purpose is to collect and dispense greyhound’s racing materials to online and retail gambling operators. SIS’ low latency streaming website will be used in the distribution of Irish greyhound racing to new regions all over the world. The contract will also include international streaming rights. SIS at the moment delivers over 30,000 bags races annually, with the new agreement there will be over 1,500 races that will be covered at flagship IGB tracks such as Mullingar, Tralee and Youghal.

Greyhound Operations Manager for SIS, Gordon Bissett stated that they has been doing their best with the IGB and their customers to develop a dependable gambling product from Irish greyhound racing track for the last five months. He also added that he was delighted that they were working together in developing Irish greyhound racing both in their domestic market and in other new territories. With the Irish greyhound program growing consistently, there will be additional broadcast opportunities that will be advantageous to both retail and online gambling operators that will be supported by the new greyhound product.

With the addition of Irish greyhound racing, SIS will become the most inclusive in the market. The manager also said that their low latency platform will open up numberless global opportunities for their customers. IGB has also benefited from Irish greyhound racing market-leading streaming capability. The CEO of the Irish Greyhound Board, Geraldine Larkin stated that they were making a very important step in increasing awareness on the coverage of Irish greyhound racing both internationally and in the UK. He also added that technologies such as streaming would be used to make known their top level product to new audiences.

In addition to greyhound racing horse racing and a majority of other sports, SIS has added a lot of programs to its already growing platform. Various deals such as UAE horse racing, BAGS international greyhound racing and a five-year contract with Racecourse Media Group for picture and data rights have been made in the recent months.  These have been an addition to their 34 UK racecourses such as Epsom, Aintree, Cheltenham and Ascot.

William Hill has come before the KPMG consultancy in an effort to look into the strategic effort on the company’s digital and technology operations. This is according to news from the UK business made available earlier last weekend. William Hill financial update which led to the posting of an 11% net revenue decrease in digital division earlier in May is what led to the strategic consultancy review. There has also been a decrease in online games which have gone down to -4% and sports gambling which have gone down to –17%. In an effort to establish internal technology creations back in 2015 modern proprietary website known as ‘Project Trafalgar’ was put in place to increase user engagement with its desktop and mobile offering.

People in charge of William Hill have come out to state that Project Trafalgar original expectations have not been met. Gambling acceptance and expansion will be accepted in the UK market and this will cause mobile integration difficulty in the initial stages. The company is however invested in long term viability. Andrew Lee has been replaced by a new Managing Director of Online known as Crispin Nieboer. This came shortly after the opening half of 2016 which saw William Hill leaders foresee the new digital leadership. The opening half has also seen to the revision of the FTSE-listed operator in terms of all its annual earnings which range from £260-280 million. This has led to a decrease in William Hill shares from 410p in early February to 281p earlier this month.

The William Hill authorities have decided to commence with expansion of technological competences. There is also hope of purchasing the market leading gambling platform provider OpenBet by the Canadian firm NYX Gaming. This is to take place by using the £275 million joint-venture. This announcement comes shortly after the William Hill Director of Innovation and Customer Experience resigned. The director seemed to have played an important part in the development of the WHLabs. He is also responsible for overseeing the Project Trafalgar which led to the development of internal betting website. Hart, who is the retired Director will not be replaced but his role in the company will be divided between the senior management functions.